Communicating Drug Risk Using New Media Technologies--Dose Of Digital

Jonathan RichmanSuivre

VP, Product Marketing at Zipscene à Jonathan Richman

15 Jan 2010•0 j'aime•783 vues

Communicating Drug Risk Using New Media Technologies--Dose Of Digital

Communicating Drug Risk Using New Media Technologies--Dose Of Digital

15 Jan 2010•0 j'aime•783 vues

Télécharger pour lire hors ligne

Business

Technologie

What happens when a pharma or healthcare product suddenly needs to communicate a newly found risk? Can new media channels such as social media be more effective than traditional methods?

Jonathan RichmanSuivre

VP, Product Marketing at Zipscene à Jonathan Richman

Recommandé

Twitter Engagement: Lessons Learned from the AIDS.gov TeamHIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS839 vues•35 diapositives

Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS1.5K vues•41 diapositives

Social Media in Patient Recruiment Andrew SmithAndrew M Smith1.9K vues•12 diapositives

Kraus Presentation To VCCS Recruiters 08.04.09jkraus67237 vues•24 diapositives

Social media and patients associations: get social!Nuria Zúñiga Serrano13.7K vues•21 diapositives

Using Social Sites to Engage Audiences About Pandemic Flu / Forum One Web Exe...Forum One1.1K vues•23 diapositives

Contenu connexe

Tendances

Study of social mediaankitsri1505126 vues•14 diapositives

To tweet or not to tweet? : Exploring the use of Social Media for [public] he...Francisco J Grajales III17.8K vues•90 diapositives

Social media shifts the dynamics of communication in public health emergenciescraig lefebvre372 vues•48 diapositives

Social Media & HealthcareIris Thiele Isip-Tan2.1K vues•50 diapositives

Social media and JournalismBoom! Social2.1K vues•28 diapositives

OMH & AIDS.gov New Media Webinar on 01-28-10HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS952 vues•55 diapositives

Tendances(20)

Study of social media

ankitsri1505•126 vues

To tweet or not to tweet? : Exploring the use of Social Media for [public] he...

Francisco J Grajales III•17.8K vues

Social media shifts the dynamics of communication in public health emergencies

craig lefebvre•372 vues

Social Media & Healthcare

Iris Thiele Isip-Tan•2.1K vues

Social media and Journalism

Boom! Social•2.1K vues

OMH & AIDS.gov New Media Webinar on 01-28-10

HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS•952 vues

Tips, techniques, and tools for measuring what works in social, presented by ...

SocialMedia.org•720 vues

Youth and New Media: Presidents Advisory Council on HIV/AIDS

HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS•650 vues

Pfizer VS Moderna Case Study - Presentation

Bytesview•113 vues

Social Media Research and Practice in the Health Domain - Tutorial, Part II

Ingmar Weber•2.9K vues

Final real news vs fake news 2017

Vita Comunity Living Services Mens Sana•791 vues

The Impact And Popularity Of Twitter In Bcga

jpettyflagler•226 vues

Edelman Media Forecast 2015 - Storytelling in the age of social news consumption

Edelman Italia•866 vues

How Social Media Can Change Health Professions Education | AIAMC 2015

michelleclin•2.9K vues

Communication Barriers, Strategies, and Social Media

Gab Billones•211 vues

Online Misinformation: Challenges and Future Directions

Miriam Fernandez•583 vues

Fake News in Digital Culture

Liliana Bounegru•1.9K vues

‘Like a Virus’: Disinformation in the Age of COVID-19

Axel Bruns•1K vues

Module 01.Online journalism and social media

Julian Matthews•1.4K vues

Making Politics Popular (Like Puppies)

Katie Steiner•205 vues

Similaire à Communicating Drug Risk Using New Media Technologies--Dose Of Digital

Hospitals And Social MediaWax Custom Communications1.2K vues•60 diapositives

Social Technologies for eHealthUniversity of Michigan Taubman Health Sciences Library5.3K vues•86 diapositives

Health 2.0 – The Next WaveCenter for Health & Medical Affairs, University of St. Thomas1.2K vues•60 diapositives

NHPC New Media PlenaryHIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS788 vues•53 diapositives

Social networking seminar church leadRob Overton164 vues•75 diapositives

U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.govHIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS539 vues•96 diapositives

Similaire à Communicating Drug Risk Using New Media Technologies--Dose Of Digital(20)

Hospitals And Social Media

Wax Custom Communications•1.2K vues

Social Technologies for eHealth

University of Michigan Taubman Health Sciences Library•5.3K vues

Health 2.0 – The Next Wave

Center for Health & Medical Affairs, University of St. Thomas•1.2K vues

NHPC New Media Plenary

HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS•788 vues

Social networking seminar church lead

Rob Overton•164 vues

U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov

HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS•539 vues

Aquent/AMA Webcast: Healthcare Social Media: The Conversation That Is Definin...

Aquent•1.1K vues

Combating Misinformation _ Penn State.pptx

Michael Gisondi•59 vues

Patients Rising: How to Reach Empowered, Digital Health Consumers

e-Patient Connections•7.2K vues

Health Communication in CMC

thanos21•606 vues

Consumer health trends

Paul Grant•2K vues

News consumed, news distributed

Visible•965 vues

3 most dangerous trends facing businesses and what one can do about them.

The Hockey Source•929 vues

Infodemia y COVIDofobia

Javier González de Dios•1.1K vues

Christina Zarcadoolas - Leapfrogging: What Social Media Is Doing for Communic...

Plain Talk 2015•754 vues

Gto Consumer Apelles

Silja Chouquet•369 vues

Ou grand rounds.08.2011

Clara Song•915 vues

Establishing a Virtual Team in the NICU

Clara Song•2.6K vues

Combating Health Misinformation _ BROWN _ Gisondi.pdf

Michael Gisondi•27 vues

My Digital Library: Leveraging Today’s Mobile and Participatory Information E...

Pew Research Center's Internet & American Life Project•2.4K vues

Plus de Jonathan Richman

Your Computer Is the Next Wonder Drug Part 2Jonathan Richman745 vues•112 diapositives

Elephants Can Dance and Hippos Can LimboJonathan Richman1.2K vues•15 diapositives

10 Things to Do First in Digital MarketingJonathan Richman695 vues•47 diapositives

Ready, Willing, and LegalJonathan Richman1.1K vues•30 diapositives

Pharma Social Media...Yes, It's PossibleJonathan Richman4.8K vues•68 diapositives

The 7 Biggest Mistakes In Relationship Marketing Dose Of DigitalJonathan Richman1.4K vues•11 diapositives

Plus de Jonathan Richman(12)

Your Computer Is the Next Wonder Drug Part 2

Jonathan Richman•745 vues

Elephants Can Dance and Hippos Can Limbo

Jonathan Richman•1.2K vues

10 Things to Do First in Digital Marketing

Jonathan Richman•695 vues

Ready, Willing, and Legal

Jonathan Richman•1.1K vues

Pharma Social Media...Yes, It's Possible

Jonathan Richman•4.8K vues

The 7 Biggest Mistakes In Relationship Marketing Dose Of Digital

Jonathan Richman•1.4K vues

FDA Social Media Review From Dose Of Digital

Jonathan Richman•853 vues

Dose of Digital FDA Pharma Social Media Hearing Testimony - Adverse Event Rep...

Jonathan Richman•692 vues

Dose of Digital FDA Pharma Social Media Hearing Testimony - Corrective Inform...

Jonathan Richman•1.5K vues

Marketing with Meaning in Pharma Pecha Kucha

Jonathan Richman•1.4K vues

The Selfish Consumer

Jonathan Richman•979 vues

If You Build It, They Will Come...Or Will They?

Jonathan Richman•928 vues

Dernier

Gravyty Presentation for Bloomerang Year End Stewardship 9-26-23.pdfBloomerang61 vues•53 diapositives

Noriega_Sebastian_MBBS_PB1_2023-Sep.pptxSebastianNoriega1220 vues•15 diapositives

Turning diligence insights into actionable integration stepsDeloitte United States8 vues•8 diapositives

FMS ECR Tonto.AI Negotiating Core & Fintech Contracts with AI v.attendee (red...katlynplummer177 vues•34 diapositives

PersonalBrandCanvasAariana128 vues•15 diapositives

IoT Insurance Observatory - Summary.pdfMatteo Carbone19 vues•8 diapositives

Dernier(20)

Gravyty Presentation for Bloomerang Year End Stewardship 9-26-23.pdf

Bloomerang•61 vues

Noriega_Sebastian_MBBS_PB1_2023-Sep.pptx

SebastianNoriega12•20 vues

Turning diligence insights into actionable integration steps

Deloitte United States•8 vues

FMS ECR Tonto.AI Negotiating Core & Fintech Contracts with AI v.attendee (red...

katlynplummer1•77 vues

PersonalBrandCanvas

Aariana1•28 vues

IoT Insurance Observatory - Summary.pdf

Matteo Carbone•19 vues

Steve Cunningham - AI Innovation Summit.pdf

SOLTUIONSpeople, THINKubators, THINKathons•160 vues

Validation 4 for Credible Pharma 4 a Keynote for Valconnect 2023.pdf

Ajaz Hussain•16 vues

Eddie Tofpik's TA Presentation at SEEMT Sep 2023

TOFPIK•55 vues

IMD World Talent Report 2023.pdf

Paperjam_redaction•699 vues

9.27.23 Nonprofit Success Slides - HBerger.pdf

Bloomerang•32 vues

Biotech Fundraising in a Downturn

Volker Hirsch•0 vue

Marv Wexler - Transform Your with AI.pdf

SOLTUIONSpeople, THINKubators, THINKathons•173 vues

Commercial Growth Strategies for Startups (Sep 20th, 2023) by RevX

Dino Jugo•48 vues

The CMO Survey - Highlights and Insights Report - Fall 2023

christinemoorman•9 vues

NewBase 21 September 2023 Energy News issue - 1658 by Khaled Al Awadi_compr...

Khaled Al Awadi•30 vues

CJHaight•14 vues

Andy Roy - Conversational AI - Why We Must Build.pdf

SOLTUIONSpeople, THINKubators, THINKathons•146 vues

Copy of Helping You Hire Remote Developers & Accountants.pdf

AV Tech Smart Solutions Ltd•14 vues

8 Types of Pipe Expansion Joints and Their Uses.pptx

FlexpertBellows3•32 vues

Communicating Drug Risk Using New Media Technologies--Dose Of Digital

1. Communicating Risk Using New Media Technologies Jonathan Richman Director of Strategic Planning, Bridge Worldwide Author, Dose of Digital @jonmrich

2. THE SAFETY WARNING FOR CURITAL

7. HOW DO YOU COMMUNICATE THIS TO THE WORLD?

8. TRADITIONAL APPROACH

9. TRADITIONAL APPROACH

10. NEW APPROACH

11. NEW APPROACH?

12. SEARCHING FOR SIGNALS

13.

14. Source: Nielsen BuzzMetrics, Personal Communications Total healthcare discussions (~1,350 sites): 82,697 per day 1,840 per day WebMD alone:

15.

16.

17. SHARING THE NEWS

18.

19.

20.

21. Traditional Approach

22. NEW APPROACH

23. Your Options

24. Your Options

25. Your Options

26. Your Options

27. Your Options

28. Your Options

29. Your Options

30. Your Options

31. Your Options ?

32. Your Options

33. Your Options

34.

35.

36.

37.

38.

39.

40.

41.

42. Social

43.

44.

45.

46.

47.

48.

49.

50.

51.

52.

53.

54. October 2008 - June 2009

55. October 2008 - June 2009 2,258,706 clickthroughs

56. October 2008 - June 2009 2,258,706 clickthroughs

57.

58.

59.

60.

61.

62. About two-thirds of online European physicians use Wikipedia as a medical resource monthly or more often – and they’re even recommending it to patients. –Manhattan Research

63. VS

64. VS

65. VS

66. VS

67. VS

68. VS

69. VS

70. VS

71. VS

72.

73.

74.

75.

76.

77.

78.

79.

80.

81.

82.

83.

84.

85.

86.

87.

88.

89.

90.

91.

92.

93.

94. Your Options

95.

96.

97.

98.

99.

100.

101.

102.

103.

Notes de l'éditeur

And there’s quite a bit for them to find. Nielsen BuzzMetrics tracks more than 1350 sites, blogs, forums, and discussion groups. On average, there are about 83,000 new discussions per day. On WebMD alone, this number is 1,840. Point is, they’ve got a lot to sift through and pharma companies have a lot of areas to track.
These are both “paid” options
These are both “paid” options