Socialising the enterprise
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Slide deck on enterprise social media I used during a talk I gave at digitalks Cheltenham (www.digitalks.co.uk) in November 2009.
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Socialising the enterprise
- 1. Socialising the enterprise Jonathan Pollinger Using social media tools in an organisation
Notes de l'éditeur
- Welcome and intro so here are some examples of the type of tools and tech I'm going to be talking about.... The definition of a social media tools that I'm using this evening is '2 way communication tools that work on the web'. Question - how many people here are active Twitter users? and how many people use Twitter to work or communicate with colleagues? OK...so using tools like Twitter within an organisation is what I'm going to be talking about. I'll be explaining the benefits of using social media tools in an organisation, looking at some examples of how they can be used and talking about implementatio n. Plus the biggest question of all - do these tools contribute to the bottom line?
- So use of social media tools IN organisations is increasing quite dramatically Palo Alto Networks survey of over 200 companies which came out earlier this month. Provides comparison from Spring 09 to Autumn 09. No clarity on how being used as it's measured technically but increases are huge. Read from slide
- So why would an organisation what to use these tools? in short because it's about people great quote from Trust Agents - there's a tidal wave coming and it's made of people an organisation lives or dies by it's people and these tools give people the opportunity to connect, help them to be engaged (or in simple terms, happy). Happy people work better and the tools also help them work smarter. So happy smart working people can deliver more value for an organisation which gives them a competitive advantage so let's look at some of the benefits....
- So looking at benefits from an internal communications and a business point of view... Visible and engaging - employees respect open and honest communications - not buried in email 2 way means dialogue - healthy for management to know temperature of an organisation Dynamic - conversations change and people come and go Level playing field. we're all the sam e - CEO from a 9000 person company ' I like Yammer as it allows me to discuss topics with you guys like an equal not the boss' Modern - trendy even. Used by young people at home and expected. Business Empowerment - Empower employees through giving them trust to feedback through blogs and have open conversations workshift - in conjunction with mobiles and portable laptops you can work from anywhere Knowledge - greater knowledge through access to stored and often hidden knowledge through colleagues and the web Productivit y - more connections and awareness of what others are doing - how many times in a large organisation are people doing exactly the same thing? by joining people together and using talent across organisations a company can be more productive as well as getting benefits from crowdsourcing I nnovation - crowdsourcing ideas and solving problems Fun - it's human nature and fun to converse, socialise and exhange ideas - after all - isn't that why we are all here tonight? so it's about making business more social and moving away from the traditional 'I'm just a number' culture. Happy people provide better customer service and are more productive so let's bring some fun/enjoyment into the workplace. So in summary - More efficient, productive and intelligent workforce giving a business a competitive advantage.
- So moving onto the using social media tools at the coalface within an organisation....here are a few ideas. Facebook - you can use chat feature for instant messaging across the enterprise as well as through the firewall. You can set up a group for internal or indeed external vacancies for an organisation Twitter - I was talking to someone who works for the fire department in Los Angeles earlier this month and they were telling me how fireman communicated and learnt about the recent fires using Twitter. As it's internet based it could also be part of business continuity planning in the event of IT emergencies. Using the new Twitter lists feature (and keeing tweets protected so they are private) you can group subject matter experts. For example, you can create a list of software developers or marketeers. Yammer - Using Yammer groups colleagues can work together on projects. Communication and collaboration works well and project documents can be uploaded. Again using groups you can create a mini ebay.
- Whilst many social media tools are free which helps when it comes to implementing them, it's not just a question of plug and play. consult - consult with management and employees on their expectations and requriements. Culture - Depending on culture and requirements, a social intranet might be appropriate or adding tools onto existing intranet could be the right approach Either way, a pilot or test group works well. social media strategy - link with internal comms AND organisation's strategy Integrate with other internal comms channels - Don't implement in isolation Social media policy - should cover both internal and external use
- Cost of entry is low with most tools being low cost or free and whilst difficult to measure benefits for the bottom line can be significant. Increased productivity through the benefits we've already covered Savings - travel and accomodation savings through use of IM, webinars and micro-blogging and more efficient comms through the conversational style of social media Employee survey - measure knowledge increase and engagement HR - can measure employee retention through data and exit surveys