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BLEAP QPAC Marketing course - University of York

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BLEAP QPAC Marketing course - University of York

  1. 1. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 1-Day Digital Masterclasss by Jonny Ross #JRCDigiDay @JRConsultancy
  2. 2. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 What we will cover … • Why social media is important • The key media – LinkedIn, blogs, Twitter, Facebook • Networking principles • Great case studies • Strategic social media • Tips • Strategy and actions for your business!
  3. 3. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Introductions Jonny Ross
  4. 4. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  5. 5. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Work with a partner What are you key business goals?
  6. 6. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  7. 7. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Search Engine Optimisation • Create great content • Ensure this content is accessible to search engines. • Make pages unique and relevant • Make the content popular
  8. 8. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  9. 9. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 On Site • Keywords • Content • Technical Aspect • Usability
  10. 10. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Off site • Relevancy • Links • Reviews • Reputation
  11. 11. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  12. 12. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  13. 13. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 SEO Audit • Onsite coding • Usability audit (usertesting.com) • Site Speeds and performance • Keywords • Offsite Work • Ranks and Reporting & Traffic analysis
  14. 14. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
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  22. 22. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Work with a partner Who are your target audiences?
  23. 23. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 What is Twitter?
  24. 24. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Welcome to twitter and the size of reach
  25. 25. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 How do people use Twitter? - Are 3 times more likely to follow brands than Facebook users - Are twice as likely to purchase from a brand than Facebook users
  26. 26. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Twitter vs. Email and Facebook
  27. 27. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Why do Twitter users engage with brands?
  28. 28. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Twitter stats
  29. 29. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Twitter Phrases # RT MRT Bit.ly #ff@ Lists Modified Retweet
  30. 30. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Why I use LinkedIn • Business development and opportunity generation. • Because it’s where the people are. • Convenient tool to make and manage connections. • Handy way for me to stay in touch with my network • Increases my knowledge. • Improves my search engine optimisation. • Oh I get 30% of my business from it!!
  31. 31. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Optimising your profile • Make sure your public profile setting is set to full view. • Include everything you do in your profile – plus your past companies, your education, and activities. • Give your profile a custom URL (your name). - From this: http://www.linkedin.com/profile/view?id=34305911 - To this: http://uk.linkedin.com/in/jonnyross • Include the link to your profile in your e-mail signature. • Link to your website and blog for enhanced SEO.
  32. 32. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Optimising your profile • Link to your websites for enhanced SEO. • Three quality backlinks.
  33. 33. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
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  54. 54. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 What are your keywords?
  55. 55. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  56. 56. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
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  61. 61. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 How to create an Editorial Calendar?
  62. 62. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Editorial Calendar sounds so complex… • People think it needs to be fancy and detailed • Two advantages; planning and accountability • There are lots of ways to create an editorial calendar, but let’s keep it simple
  63. 63. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Step 1: Make a list of key dates for the year • Product launches • Events / trade shows • Marketing campaigns • Promotions • Holidays • Sporting events • Key milestones • This date in history • TV Programmes • National Days / Weeks • Charity Campaigns • National Competitions • Themed months? • Patterns ( 4 blogs and 1 case study per month
  64. 64. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Step 2: Add these to your Roadmap
  65. 65. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Step 3: A comprehensive list of all your products and services • Do any of the products and services fit nicely with your roadmap so far? • Split them evenly throughout the year
  66. 66. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Step 4: Open a Google Spreadsheet • Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update • Everyone with permission can have access • It’s a live spreadsheet
  67. 67. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
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  75. 75. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Twitter – The basics of your profile
  76. 76. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Bio & Keywords
  77. 77. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 My Feed
  78. 78. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Notifications
  79. 79. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Mentions
  80. 80. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Trending
  81. 81. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Use Lists
  82. 82. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  83. 83. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 # • Events • Conversation • To appear in search • Relevancy • Twitter hours
  84. 84. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 #FF
  85. 85. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Following
  86. 86. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Followers
  87. 87. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Use Direct Message
  88. 88. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 How to engage followers
  89. 89. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 @Dominos_uk #letsdolunch Twitter Campaigns
  90. 90. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 @TescoMobile
  91. 91. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 @TheOnion
  92. 92. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 @InnocentDrinks
  93. 93. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 @JustEatUK
  94. 94. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 @JustEatUK
  95. 95. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 @JustEatUK
  96. 96. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 McDonalds #McDstories
  97. 97. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 How to grow followers & #
  98. 98. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 #susanalbumparty
  99. 99. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Things to remember about Twitter Campaigns • Content is King • Engage with your audience • Always try and encourage engagement • Create your own personal hashtag • Whatever your response, always act professionally
  100. 100. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 It’s all about the content! • Images, logos, links, videos • Use Twitter as part of your online marketing strategy • Use for content from your campaigns/strategies • Mentions, hashtags, use @ to tag other users • Need to know when to upload content, what content achieves best engagement and what works best for you and your business
  101. 101. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Strategy • What do we want to achieve? • Who are we targeting? • What keywords do we need? • What image – photos? • What experience? • How will we measure success? • Audience – Are they on Twitter? • Key messages & phrases – Defined • R.O.I
  102. 102. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Create a content calendar
  103. 103. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 How to manage your Twitter account
  104. 104. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Twitter Tools
  105. 105. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 • Make the most of profile and header images, incorporate products/services as well as your business logo • Include keywords in your bio description as well as your business website URL and contact information • Include your twitter name wherever possible, on your website, on business cards, on other social media profiles • Vary your content So there you have it, everything you need to know about using Twitter for business
  106. 106. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Marc Jacobs Tweet Shop
  107. 107. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Work with a partner What do you want to achieve from Twitter?
  108. 108. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 What LinkedIn describes as your ‘Network’ Connections of the Connections of your Connections Your Connections Connections of your Connections }
  109. 109. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 In this room, who has ... • A Solicitor in London? • Contacts at PwC? • Retailer in Australia?
  110. 110. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Winning business from LinkedIn • Joined groups • Got involved • Networked • 30% of my business now comes from this group
  111. 111. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 LinkedIn • Powerful search engine • Keyword s in profile • Strategic searches for sales
  112. 112. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
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  115. 115. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 To be found – 100% complete; Summary – Your industry and location – An up-to-date current position/job (with a description) – Two past positions – Your education – Your skills (min 3) – Photo – At least 50 connections
  116. 116. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 How to increase your network • Same group • Common interests • Common connections
  117. 117. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  118. 118. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  119. 119. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Through groups
  120. 120. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Make a connection, then stalk their list!
  121. 121. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  122. 122. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Look at contacts via Companies
  123. 123. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Exporting contacts
  124. 124. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Recommendations/Endorsements • Accessed via a direct link on your profile and links under each of your previous roles or activities. • Useful because they engender trust. • Excellent for improving SEO
  125. 125. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Endorsements • http://podcast.ft.com/index.php?pid=1937
  126. 126. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Recommendations/Endorsements • People will request recommendations from you. The test here is would you give them a reference offline for a job? Or for a tender? • Only request a recommendation if you think you deserve one. • If someone does recommend you, you can reciprocate, but wait until the next day, otherwise you might appear in the same update stream and this can look contrived. Think about the time of day you accept one too!! • Don’t be afraid to turn down a request for recommendation, but do it kindly and with positive attitude.
  127. 127. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Opportunities
  128. 128. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
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  135. 135. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Groups • How to find the right group • Email Settings • Promotions • Search • Members • How to get the most out of them – Listen – Add Value
  136. 136. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Company Pages • Great for SEO • Great to get onto peoples homepages
  137. 137. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Work with a partner What do you want to achieve from LinkedIn?
  138. 138. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 To win business … • 100% complete LinkedIn profile • Keywords to be found in searches • Build relationships • Use LinkedIn to support targeted sales • Be yourself as you would offline • Be useful pass on information, help people • Become a trusted contributor in groups
  139. 139. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Ask yourself questions Know your customers • Where do they spend their time online? • What products do they buy? • What services do they use? Know your products/services • Are they the kind people would discuss in a forum? • Are they suitable for a Facebook / Google Advert?
  140. 140. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Back to the beginning Top tips… • When setting up your Facebook page, request your address to include your business name, for example, https://www.facebook.com/jonnyrossconsultany • Think about who you want to attract and what you want your page to say about your business • Complete all profile information • Choose a profile picture that makes sense, for example your business logo
  141. 141. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  142. 142. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Back to the beginning Top tips… • Make use of the app thumbnails • Take your time to study Facebook • Facebook audiences often engage with posts more if there are images or links attached • Go for what works…but don’t be afraid to switch it up! • Track your Facebook from day 1 • Choose an engaging cover photo
  143. 143. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Cover photos – which one to use?
  144. 144. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Cover photos – which one to use?
  145. 145. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Cover photos – which one to use?
  146. 146. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Cover photos – which one to use?
  147. 147. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 How to get started and become an active business user 1. Start posting • This may seem obvious, but it is crucial that once you have made your page you begin posting – people will not interact with an empty profile! 2. Look at your other social media sites for help • Looking at your Twitter/Instagram/Google+/Blog can help you when starting your Facebook page. If you do not have other social media profiles, look at other small businesses and see what works for them.
  148. 148. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 3. Network • Reach out out to other local businesses in your area, reliable clients, employees, look for every opportunity to make engagements with other business profiles – just make sure they are relevant! 4. Advertise your Facebook page • Put it on your website, use other social media profiles, write a blog – do whatever you can to inform audiences that you have a Facebook page and encourage them to like it. How to get started and become an active business user
  149. 149. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 5. But most importantly create great content!
  150. 150. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Facebook B2B Study What gets likes?
  151. 151. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 What gets comments?
  152. 152. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 What gets shared?
  153. 153. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 What should you share?
  154. 154. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 What should you share?
  155. 155. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Who should you target?
  156. 156. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Facebook Targeting UK
  157. 157. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Creating a Facebook campaign…
  158. 158. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Diesel brings Facebook to life
  159. 159. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Corona Light http://www.youtube.com/watch?v=utPtqdPjqwY
  160. 160. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Dove Soap https://www.youtube.com/watch?v=XpaOjMXyJGk
  161. 161. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Cadbury’s Chocolate https://www.youtube.com/watch?v=uHtDRw4ujYw
  162. 162. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Facebook for SME’s Simply Business • Link • Picture • Human interest • Customer Competition
  163. 163. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Virgin Media Pioneers • Tag yourself CTA • Inspirational message • in a picture Facebook for SME’s
  164. 164. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 • CTA • Nostalgia • Images • Link Facebook for SME’s Caterpillar Inc.
  165. 165. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 UPS • Human interest story • Photo • Link • CTA • Competition Facebook for SME’s
  166. 166. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Facebook for SME’s Screwfix • Brilliant use of humour to create engagement with their audiences
  167. 167. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 How to analyse your use of Facebook
  168. 168. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Facebook Insights
  169. 169. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Social Bakers
  170. 170. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  171. 171. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 How to get more likes and engagement on Facebook?
  172. 172. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 • Understand the importance of engagement • Encourage audiences by using CTA – Call To Actions • Use images that are thought provoking or will strike a chord with your audience • Don’t be afraid to ask questions
  173. 173. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 But most importantly…. • If something creates engagement, act upon it! >Was it the time you posted it? >Was it the image? >Was it the link that accompanied the post? >Was it the question that you asked?
  174. 174. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  175. 175. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  176. 176. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 YouTube Campaigns
  177. 177. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Pinterest targeting
  178. 178. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Pinterest campaigns
  179. 179. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Vine Vs Instagram
  180. 180. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Vine campaign ideas • Product Launch / Rebrand • Virtual Tour of your Building or Team Office • Build Brand Equity (Urban Outfitters) • Run a Competition (Doritos)
  181. 181. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Vine Ideas • UnBox Competition from ASOS • Show Company history - Gap
  182. 182. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Instagram
  183. 183. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Instagram Ideas Dunkin’ Donuts #DresseDD
  184. 184. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Samsung #LiveInTheMoment
  185. 185. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Macallan Whisky #meandthemacallan
  186. 186. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Tony Hawk
  187. 187. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Foursquare
  188. 188. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Who is running great integrated social media campaigns?
  189. 189. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  190. 190. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  191. 191. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  192. 192. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  193. 193. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  194. 194. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  195. 195. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  196. 196. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Thought Leadership Blog “A thought leader is a person who identifies trends, common themes and patterns within a particular industry or functional area of expertise to help others identify new opportunities or solutions for growth.” Glen Lopis, Forbes
  197. 197. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Social Monitoring/Analytics/Automation • Google alerts http://www.google.com/alerts • Socialmention http://socialmention.com/ • Twilert http://www.twilert.com/ • Mention https://mention.net/ • Google Analytics https://www.google.com/analytics/web/ • Twitonomy http://twitonomy.com/ • Socialbro http://www.socialbro.com • Dlvr.it http://dlvr.it/
  198. 198. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Work with a partner Social Media Goals • Connect or follow 5 target audience a day for next week • Listen in 3 new LinkedIn groups • Start a discussion in a group • Write a blog
  199. 199. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 And I can help you… • Research your keywords • Create and help write a blogs • Train teams or individuals on LinkedIn/Twitter/Facebook/Google Plus • Use LinkedIn for sales targeting …. And of course, SEO/websites!
  200. 200. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 Challenge Me? Does anyone want to challenge me, does anyone think this is all a load of nonsense? It’s time for questions • For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com • Carry on the conversation with me on twitter @jrconsultancy

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