This document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses the importance of on-site optimization factors like keywords, content, technical aspects and usability. It also covers off-site optimization like building relevant links and reviews. Specific tactics are recommended for conversational search and voice assistants, like using interrogative words, setting up FAQ pages and structured data. The document encourages optimizing content for mobile and longer tail keywords, while also focusing on local SEO factors.
4. Jonny Ross
- Digital Marketing Strategist of an award-winning digital agency Fleek Marketing
- Named in Business Insider’s 2016 ‘42 under 42’
5. Overview of web traffic
ORGANIC PAID DISPLAY SOCIAL EMAIL
REFERRAL DIRECT
6. Search Engine Optimisation
• Create great content
• Ensure this content is accessible to
search engines.
• Make pages unique and relevant
• Make the content popular
• Good PR (Traditional PR…online)
16. Types of content
• Blogs
• Interviews
• Case Studies
• Reviews
• Experiences
• Trends (google trends/trendsmap)
• Vlogs
• Infographics
• Lists
• Content series
• White papers
• How to guides
• Surveys/ Polls
• Podcasts
• Top comments
• Quizzes
• Checklists
• History timelines
• Industry / events roundups
• Competitions
• FAQ’s
• eBooks
• Day in Life
• Seasonal Advice
17. Places to share
• Google My Business
• Facebook Personal, Business
and Group
• Twitter Personal and Work
• LinkedIn Company page,
Personal Profile, Groups
• Email Campaigns
• YouTube
• Share buttons
• Guest Blogs
• Related Blog/Popular posts
• Annual Reports
• Mention individuals and
brands
• Internal comms, staff emails
etc
• Service/Product pages
• Events / Speaking
• Paid content distribution
(outbrain/onespot)
• Nurture relationships with
influencers
• Email Signatures
56. One big difference
How we speak and how we
write is totally different
This is about conversational
content
57. Examples
• red lobster
• best restaurants Manchester
• best digital camera
• Show me images of a red lobster
• Hey google, where is the best
place to eat in Manchester?
• Alexa, where can I find a
waterproof video camera that
works with Facebook Live?
58. Google AI has
been reading
3000 romance
novels to
improve its
conversational
search ability
60. 1. Still about the basics
• Create great content
• Ensure this content is accessible to search engines.
• Make pages unique and relevant
• Make the content popular
71. 8. Optimise for local
• 22% of voice search is for local intent, capture “near
me” search
• Highly optimised and verified google business page
• Reviews
• Local business schema
• Use local extensions in AdWords
• Photographs on google business page
• Local Links
73. Position ZERO
•There currently can only be one
winner
•Anyone not doing anything will loose
out
•Limited time only – google will
monitise this
74. Check out my podcast
👇
Podcast.fleek.marketing/listen
75. Challenge me?
Does anyone want to challenge me, does anyone
think this is all a load of nonsense?
Let us know what you thought on our
Post Webinar Survey
Find me online
@jonnyross
LinkedIn/in/jonnyross