A quick presentation I gave at MINetwork on 26th May 2011.

3. a segment in a
television or
radio program
that is
controversial,
shocking, or
exciting enough
to be discussed
the next day, esp.
in the workplace.

11. THE WEB IS CHANGING.

12. IT’S NOT JUST FOR THE DESKTOP

13. IT’S ALL OVER THE PLACE.

14. IN YOUR POCKET

16. ON YOUR SCREEN

18. AND SOON, YOUR TELEVISION.

20. BRANDS ARE REACHING OUT
IN DIFFERENT WAYS

22. CONTENT IS KING,
CONTEXT IT’S QUEEN.

23. MULTI DEVICE

24. CONSUMERS ARE STARTING TO
USE A WHOLE WORLD OF NEW
DEVICES WHEN BROWSING

25. THIS IS THE WEB

26. THIS IS THE WEB

27. DEVICE LAYER
THIS IS THE WEB

28. THE INCREASE IN MASS, MEANS
YOUR WEBSITE NEEDS TO
PERFORM ACROSS DEVICES

33. THERE’S NO POINT IN CREATING
AN APP WHICH MIMICS YOUR
WEBSITE.

34. A WEBSITE OPTIMISED FOR
DIFFERENT DEVICES
CAN DO THE JOB

35. IT’S CHEAPER

36. IT’S COMPATIBLE
ACROSS DEVICES

37. TAILOR THE EXPERIENCE
TO THE CONTEXT IT’S BEING
DELIVERED IN.

40. “IT’S NOT TOO LATE TO
BE EARLY IN MOBILE”

41. SOCIAL & GEO-LOCATIVE

42. THIS IS THE WEB

43. THIS IS THE WEB

44. DEVICE LAYER
THIS IS THE WEB

45. THIS IS THE WEB

46. THIS IS THE WEB

47. SOCIAL LAYER
THIS IS THE WEB

52. SOCIAL IS MOBILE

53. IT’S NOT JUST ON THE DESKTOP

54. ACTIVITY.

55. UTILITY.

56. WONDER.

57. FACEBOOK HAS CREATED
A WEB WITHIN THE WEB

58. USERS ARE ALWAYS LOGGED
INTO FACEBOOK

60. IT DOESN’T MATTER
HOW MANY FANS YOU HAVE

62. IT’S ENGAGEMENT
THAT MATTERS

63. USE SOCIAL TECH FOR
FEEDBACK AND
CONVERSATION

64. GEO-LOCATION
IS THE NEW THING

69. KEY MOTIVATION:
LOCALITY

70. BARS

71. RESTAURANTS

74. SO WHAT ABOUT THE BROWSER?

75. FLASH IS DEAD

76. INTERNET EXPLORER
IS IN DECLINE

78. RESPONSIVE DESIGN
MAKES DESIGN WORK
BETWEEN DESKTOP,
MOBILE, AND TABLET

82. AND THE FUTURE?

84. APPS FOR YOUR TELEVISION

85. BESPOKE STREAMING CONTENT

86. IT’S COMING IN 2012

88. MASS ADOPTION

89. SO, THE WATER COOLER?

90. THINK ABOUT YOUR CONTENT,
AND THE CONTEXT OF HOW A
USER IS VIEWING IT.

91. COVER THE BASES

92. THE MORE PEOPLE THAT CAN
SEE YOUR MESSAGE, THE MORE
PEOPLE WILL TALK.

93. THE WATER COOLER MOMENT.

94. thanks for listening to me waffle.
i’m jon, and i’m co-founder and
innovations director for a lovely digital
agency called cahoona.
cahoona.co.uk
twitter.com/jonthebeef

95. FIN.