Sometimes businesses are afraid to text their customers. And with good reason. If you don’t do it right, you’re bound to spam box for good. But The 2014 Businesses Texting Customer Survey (http://Autosend.io/SMS-Survey) shows there’s nothing to be afraid of. In fact, there are some surprising insights in this SMS marketing study that show you might not be texting your customers enough. Here are just some of the interesting things we discovered in the text message marketing survey: 1. 70% of the people surveyed said they liked receiving text messages in general. 2. Over 52% of them get text messages from their friends the most. This is a perfect opportunity to start a referral program using text messages. 3. Most of those surveyed say they’ve received an SMS from a business before. Don’t be the 25% not getting the amazing results text message marketing can bring. 4. Believe it or not, the survey found that your customers actually want text messages from you. In fact, 50% of those surveyed said they wouldn’t mind if a business send text messages to them one to five times a week or more. This is shocking since so many businesess are so hesistant to “bother” their customers with text messages. Text messages could be a huge win for businesses looking to improve their customer support. The 2014 Businessess Texting Customers Survey revealed that 40% of those surveyed said they would like to receive customer support via text message. This can be a huge way for customer-centric businesses to stand out. It’s not just good news for the customer-focused businesses. Websites, SaaS, web app, and mobile app businesses can also win texting their customers too. 48% of those surveyed said they’d like to receive a text message from a business when they have problems on a website. Even more said they wouldn’t mind getting an SMS message from businesses when they have problems in a mobile app. There are many more interesting insights to be found in the text messaging marketing survey. Go to http://Autosend.io/SMS-Survey to read the full results and get ideas on how to start your SMS marketing campaign that will help you talk to your website and mobile app customers by text.

1. SHOULD YOU TEXT
YOUR CUSTOMERS?
T H E S U R P R I S I N G R E S U L T S O F A N S M S M A R K E T I N G S T U D Y

2. WE ASKED
291
16-45+ YEAR OLD AMERICAN INTERNET USERS
What they think about businesses sending text messages
and this is what they had to say...
SOURCE: AUTOSEND.IO/SMS-SURVEY

3. 70LIKE RECEIVING
TEXT MESSAGES
%
SOURCE: AUTOSEND.IO/SMS-SURVEY

4. 52GET TEXTS FROM
%
FRIENDS THE MOST
SOURCE: AUTOSEND.IO/SMS-SURVEY

5. 74SAY THEY RECEIVE
%
TEXTS FROM BUSINESSES
SOURCE: AUTOSEND.IO/SMS-SURVEY

6. 50WANT BUSINESSES
TO TEXT 1-­5x WEEK
%
SOURCE: AUTOSEND.IO/SMS-SURVEY

7. 21DON'T CARE HOW
OFTEN BUSINESSES
TEXT AS LONG AS
THEY'RE HELPFUL
%
SOURCE: AUTOSEND.IO/SMS-SURVEY

8. 48WOULD LIKE A TEXT WHEN THEY
HAVE PROBLEMS ON A WEBSITE
%
SOURCE: AUTOSEND.IO/SMS-SURVEY

9. 29ONLY 29% DON'T WANT TO
GET A TEXT WHEN THEY HAVE
PROBLEMS IN A MOBILE APP
%
SOURCE: AUTOSEND.IO/SMS-SURVEY

10. 40SAY THEY WANT CUSTOMER
SUPPORT BY TEXT AND...
%
SOURCE: AUTOSEND.IO/SMS-SURVEY

11. 27SAY MAYBE TO TEXT
CUSTOMER SUPPORT
%
SOURCE: AUTOSEND.IO/SMS-SURVEY

12. THERE'S MORE
INTERESTING DATA FROM
THIS STUDY
SOURCE: AUTOSEND.IO/SMS-SURVEY

13. SEND TEXTS TO YOUR CUSTOMERS
@
GET THE FULL SMS BUSINESS SURVEY AND
AUTOSEND.IO/SMS-STUDY