Evaluation Question 2 + Marketing
How effective is the combination of your main product and ancillary texts?

What are my ancillary projects?
§ My two tasks were to make a double page spread advertisement
of our production.This involved using cameras to capture the
image and adobe software such Light room and Photoshop, to
create my finished product. Making my poster was done by
researching existing posters and magazine advertisement and
finding common and effective elements to feed into my product.
I felt that choosing this form of media would be beneficial for
the show as it would make perfect sense to target people the
TV audience in their type of magazine.
• The other form of media I chose was a short radio advert to be
played and shown on the internet as well as being played on
local radio stations. I felt that radio would be an excellent
chance to paint an image into our audience head so that we can
ensure the curiosity and mystery about or show, yet giving no
major details away.

Analysing real media campaigns and marketing
§ Importance of marketing
Marketing is a very vital part of a film or television programs success. It is the part of the project which tells the audience what they are
selling and what it is.A lot of institutes have a very large budget for marketing as marketing product is just as important as the making
the actual product.
§ To make our ancillary products work alongside each other we decided on launching and planning our own marketing campaign to attract a
large local audience. This was done by carefully planning when and where we should release trailers and posters to be in our magazine.
§
§ Cross media convergence was vital in the success of our campaign and we had to make sure that it would be recognised and successful prior
to the release for the final product. We researched that a lot more people have smartphones in our area and usually communicate on
SNS a lot more than other media such as radio. Our main focused was to have a large online presence across YouTube and Facebook,
this allowed us to reach out to who we want.
September
2015
January
2016
Teaser 1 releasedPosters 1,2 and 3 released Final videoOfficial trailer released Sneak previewTeaser 2 released
This is our marketing timeline
A marketing Timeline was made to roughly layout when content would be realised to our target audience

Analysing real media campaigns and marketing
§ During analysing of existing media products I also looked at existing media campaigns and how successful they were. For our main
product we wanted to promote it as best as we can in our local area, we decided on creating a poster that will be placed in a
double page paper and will be realised on our social media page as well as being placed around our school environment.
§ The real media campaigns we analysed was Avatar,An Idiot Abroad,The Office (UK) and Borat.We took important elements of all
these campaigns and used them in the construction and marketing of our product. I saw that there was a lot of cross media
convergence within their marketing campaign as they can target many people of different media plat forms.
§ Construction and Planning - Posters
In the designing and concept phase of our ancillary products we had to make sure that they were going to be successful in
achieving the reach of our target audience.We had to carefully plan what elements we should include and research techniques
that will attract our target audience to our product.
§ For both the poster and the radio advertisement we had to try and make them the same in terms of showing off our product. I had
to make the two ancillary tasks link with the our product and to sell it like modern marketing Campaign to reach to our target
audience.
§ Construction and Planning – Radio Advert
While designing our adverts we decided that we all create something a little different involving each character and slightly
changing the way we present our final product in this form of media.We had to use similar elements that makes the Radio Advert
link in with our main product. We also scripted our productions making it easier to follow and understand through recording.
§ The radio advert was important in reaching people who maybe don’t have access to Social media or are currently listening to the
radio, it was important in extending our reach in forms of audio and informative information without moving image
§ We initially wanted to have a involvement in each others adverts, possibly recording a interview for a radio show as like on BBC
Radio 1.
§
§ Elements I included (Posters)
-Local interest, pictures of the local area.
-Selling the Product, using bold titles and
giving an insight into the product
-Colours, using colours in the title and in
editing was vital in attracting our male
audience.
§ Effects
-Our posters stand out and have a clear
link to our product
-The Posters do well in showing an
insight into the upcoming show
-Character Introduction

Social Media and release
 During the build up to the release of our product we carefully planned our ancillary release
in build up to the final products release, so that we could supply our audience with
fresh new content to keep them interest and hyped for the product. Doing this also
created a very large fan base in our sixth from.Although our production didn’t make
any sales it was important to learn how important marketing your product is.
 Our ancillary products were such an important part of our marketing campaign and
effectively promoted our final product. It appealed well and
 We made three posters so that one could be used as our SNS banner and the other as
normal advertisement for our product.Along with the posters also came our teaser
and official trailer release as we could maximise our audience reach on different media
platforms
§ As with all Hollywood and big budget productions, social media is still an extremely popular
if not vital source of marketing. Social media is consumed by over 90% of the Western
world whilst being accessible pretty much when and wherever desired. Such is the
power of social media, we knew we had to take advantage of it as it’s also free and
simple to administrate.
§ We decided to set up Ben and J accounts on FaceBook, Twitter, Instagram, Youtube and
even an official website. Using these social medias, we slowly drip fed our audience
posters, teaser trailers and exclusive interviews.
§ By releasing such content on social media, fans could easily share, comment like and
ultimately promote our film at no cost to us. An audience could be reached worldwide
potentially within seconds of release.
§ Instagram allowed us to post stills of Ben and Js characters, locations and behind the scenes
pictures within different albums. It was a more professional and aesthetically pleasing
way to publish the pictures compared to other social medias.

The Importance of Social Media Marketing
(Video)
§ Our team sat down and watched a couple ofYouTube videos on
marketing online and were amazed at the amount of people
that are using SNS every day.We decided that our marketing
efforts will be focusing on cross media advertising.This
involved releasing content on different platforms and making
sure that cross media conventions were present.

How our ancillary tasks benefited our main product
 With the realised content now on the internet it gave our viewers and
fans a different look of what is to come soon.The different types of
media platforms helped attract people from different sites such as
SoundCloud,Twitter,Youtube and Facebook. Early December was
prime time for our product, people were engaging on our Social
Media page and requesting more content to be realised, after demand
raised we decided to make some short trailers made from extra
footage we shot.Which would tend to consumer demand.
 I cannot say how much our tasks have helped in the release of On Gangs
and how the audience helped in our evaluation questions.We
received a grand amount of feedback which would aid us in what we
can do better in our next project and what we did extremely well.
 I would also add that choosing two different media platforms to work on
was such a good decision on my part. It made sure that we had two
hubs to work from in marketing and made it able to expand our
product into to different areas to have a presence.Without our tasks
I don’t think our product would have been successful and it would
mean that less people would have seen it to make feedback.
Introduction trailer was realised ahead of release
Success within days of release

Forms and Conventions
 Poster / Magazine
The poster in the magazine is very unique,
usually posters are In magazines often promote
a good or a service, making a large poster
would greatly help the production gain publicity
and acknowledgment.
 In forms of creation the tag line title and intuitional
information remains conventional and gets the
point across as we planned.
 The Titles and information is bold and in white
against a slightly darker background making it
noticeable and make sure it stands out to the
viewer.We also changed a lot of the text
elements to make it stand out.
 Radio Advert
In the radio advert I wanted to include some sort of
comedy element, to show the listeners that it is indeed
a comedy. I got this with adding music which is clearly
not emplace and creating comedy. Asking rhetorical
questions during the ad also created a lot of curiosity
and an interest for what actually happens in the
community you live in.
 As far as forms and conventions the advert is unique, as it
plays with comedy and a serious side throughout.And
also there is a lack of Television program based radio
adverts again making this tasks unique Including the
important institute information is also conventional in
mostly all advertisement in radio as it sets up a base to
go to for more of the same content.