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University of Washington Guest Lecture - Entrepreneurial Marketing
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Guest lecture by Jordan Mitchell at Deb Hagen's UW class on Entrepreneurial Marketing.
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University of Washington Guest Lecture - Entrepreneurial Marketing
1.
Online Marketing –
Version 2.0 Marketing your business across the new landscape of the Web.
2.
3.
4.
US Online Ad
Market Size Actual Estimated
5.
6.
7.
8.
9.
10.
Paid Media Online
Advertising 101
11.
Online Advertising Eco-System
Advertisers want to reach people. Web sites are the proxy. 80% of ad inventory flows thru networks. Advertisers / Agencies Publishers Ad Networks Optimizers Online Consumers
12.
13.
14.
15.
16.
17.
18.
19.
20.
“ Earned” Media
21.
22.
23.
24.
25.
Example: Monk-e-mail
26.
27.
28.
New Forms of
Measurement
29.
30.
Friends, Followers, Votes,
Retweets
31.
32.
33.
Download now