University of Washington Guest Lecture - Entrepreneurial Marketing

Online Marketing – Version 2.0 Marketing your business across the new landscape of the Web.

Today I’ll Talk About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Marketing Version 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

US Online Ad Market Size Actual Estimated

Display vs. Search Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Growth lies in targeting people and behaviors. Search Display

Overall Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The People-Driven Web ,[object Object],[object Object],[object Object]

Earned Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Media attention earned the hard way, not bought.

Challenges and Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paid Media Online Advertising 101

Online Advertising Eco-System Advertisers want to reach people. Web sites are the proxy. 80% of ad inventory flows thru networks. Advertisers / Agencies Publishers Ad Networks Optimizers Online Consumers

Rate Structures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Targeting Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Elements of a Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking and Measuring ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Optimizing Your Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools to Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Earned Media is “Linkbait” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Earned Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: KogiBBQ ,[object Object],[object Object]

Example: Seattle 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Monk-e-mail Pitch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Earned Media Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“Buzz” and Sentiment Measurement ,[object Object],[object Object],[object Object],[object Object]

Friends, Followers, Votes, Retweets

The Power of Passed Links ,[object Object],[object Object],[object Object],[object Object],http://meteorsolutions.com/?fbid=TY2Xsky3p5I

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jordan Mitchell ,[object Object],[object Object]

University of Washington Guest Lecture - Entrepreneurial Marketing

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