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Sport may be understood as a magnificent tool to promote education, urban planning, health or employment. This presentation focusses on impacts of sport at a local level to improve the quality of services to be offered to their citizens.
THE IMPACT OF SPORT AT A LOCAL LEVEL The case of Catalonia
Impact of sport at a local level Many things need to happen that users will not see 2
What does concern us at a municipal level? Olympic Medal count 15 10 5 0 1992 1996 2000 2004 2008 2012 or ? Overweight and Obesity Evolution 40% 30% 20% 10% 0% 2002 2006 2010 3
Increase of sports habits Adequacy of conventional sports Incorporation Variation of New facilities of new needs & models of population Use of non-sport urban interests practice segments and natural areas Agents extend roles: New demands for Local Administration and Non-profit professionals organizations (clubs & federations) Sports industry Role of sport in society 4
Local Sports System Evolution Municipality / Public-Private Economic Clubs & Local Authority Partnership development tool Sports Commercial Cross-cut Associacions Sector social element Local Sports System Evolution 1970 1980 1990 2000 2010 … Competitive sport School sports (education) Sport & Health Sport & Tourism Sport & Urban planning Sport & Social integration Sport & Occupation / Entrepreneurship 5
Local Sports System Evolution Local Sports System Evolution 1970 1980 1990 2000 2010 … Sport, a Sport as a Sport as Sport as an cross-cut Sport as an agent of mean to an end + education + promote + area with + economic and wealth itself tool other social development health public Depts. 6
Impact on POPULATION 45% of adult population practices sport periodically 63% of school age population practices sport frequently No other municipal public service of direct contact with population reaches such volume of citizens 10% People registered to public sports 26% centers People associated to a sports club 7
Impact on ECONOMY Sport accounts for 2,1% of Catalan GDP (4.372M €) 5,7% Public sector + of which 79% lie on Local Authorities/Municipalities 213M €46,7% Non-for-profit organizations if voluntary work of which 97% is on sports clubs was considered52,4% TOTAL 58€ / inhabitant per year Third service with major expense after Police and Waste collection 7% del total municipal expenses 8
Impact on ECONOMY Catalan GDP by sectors Commerce Education Sport Vehicles Textile industry Graphic arts IT industry 0% 1% 2% 3% 4% Weight of sport in other economies (as per % of GDP) 2,8% 0,6% 2,0% 1,7% 2,1% 2,6% 1,9% 9
Impact on EMPLOYMENT Sport employs 1,83% of active population in Barcelona Province (92.000 persons in Catalonia) More than 80% in the private 9% Sports clubs sector, nevertheless, with high 47% 33% Municipalities incidence from Municipalities Undergraduate Education Companies HOW ? Other 7% 4% Policy development towards sports clubs and externalized services Applied education and training Interrelationships and Networking Entrepreneurship development
Impact on EMPLOYMENT A large volume of sports professionals have more than only one job position Primary Secondary Labour Labour Market Market Professional career Low professional development Job security Job insecurity Good wages Still… good wages Municipality may provide tools to drive transition from Secondary to Primary Labour Market 11
Impact on HEALTH Best Practice – Physical Activity and Health Plan Education workshops for Accessibility to facilities young and Information campaigns elderly Community Centers Municipality 192 health centers 171 local authorities + 40.000 people Primary & Other + 2.000 professionals Secondary (companies, s Schools hop, restauran 566 healthy hikes ts...) Health Education Health promotion School menus Information campaigns PA Development 12
Impact on EDUCATION 63% of school aged population practices sport, but… Moments of truth 90% 76 78 80% 74 71 71 70% 15 points 64 60% Male 61 63 Female 50% 56 54 29 points 40% 45 35 30% 6-7 8-9 10-11 12-13 14-15 16-18 Age Does sufficient competitive and leisure offer exist for females? Do clubs guarantee equal access to non-skilled children? 13
Impact on EDUCATION Static Environment Dynamic Environment Cannot be changed We must manage it Norms & School Municipality Regulations School Citizenship sports facilities 4 Cross-cut axes Family Club membership Proximity Social integration 14
Impact on VOLUNTARY SPORTS CLUBS Barcelona Province has 5.077 active sports clubs Evolution of club membership in the last 5 years Healthy system members members members but... Clubs only with competitive sports 48% 39% 13% disciplines Clubs with competitive sports & leisure 62% 27% 11% activities ?Do we follow The small The customized The sports service-homogeneous competitive club club oriented clubpublic policiesto all types of The The The clubs classic club pioneer club professional club 15
Impact on NATURAL & URBAN ENVIRONMENT 40% of persons that practice sport they do it outside of conventional sports facilities - Trend that is increasing - Opportunities 1 Cross-departmental work: Other municipal Departments (urban planning, environment, tourism) Clubs (Hiking or Mountain-bike clubs) 2 Creation/Promotion of sports events: Local / National scope Communication & Signaling Usage of 2.0 technology 3 Are we in front of a ‘new sport’? Promotion ‘Education’ of practice 16
Impact on TOURISM 19,507 15,134 Santa Susanna 12,211 9,752 9,121 7,475 Municipality with 3.019 hab. Sport & Tourism quality certificate 2007 2008 2009 2010 2011 2012 Sports Dept. Clubs Tourism Foundation Sports Hotels companies Economic Impact 2012 2,16M€ Restaurants 17