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¿Qué es Transmedia Storytelling?

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Introducción al transmedia storytelling desde un punto de vista académico. Las historias como punto de partida, todos estamos conectados, la nueva manera de contar historias. El origen del transmedia, tipos de transmedia (West Coast vs East Coast) y ejemplos dentro del mundo de la ficción y publicidad.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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¿Qué es Transmedia Storytelling?

  1. 1. @jguillengarcia @socialtves
  2. 2. ¿QUIÉN SOY? Jorge Guillén García
  3. 3. CONTAR HISTORIAS….
  4. 4. The evening of Feb-18, when the government attacked protesters. Ahora se cuentan así… http://www.fastcoexist.com/3036814/the-revolution-will-be-visualized-13200-instagram-images-from-the-heart-of- ukraines-uprising?partner=rss&utm_medium=referral&utm_source=pulsenews
  5. 5. Los tiempos han cambiado Las formas clásicas de comunicación han evolucionado
  6. 6. El viejo mundo
  7. 7. El mundo de HOY #MULTITASKING
  8. 8. La 2nd Screen ahora es la #firstscreen
  9. 9. #hiperconectados
  10. 10. https://www.youtube.com/watch?v=CktQxuDkYGg “La distancia más corta entre dos personas es una buena historia.” Luis Miguel Barral
  11. 11. “Sabemos que la gente utiliza diferentes dispositivos mientras ve la televisión. La pregunta es: ¿cómo podemos aprovechar eso y crear toda una experiencia de consumo diferentes?” Albert Cheng EVP & Chief Product Officer, Digital Media, Disney ABC Television Group
  12. 12. http://youtu.be/Tlo0YKzlFEg
  13. 13. El concepto Dr. Marsha Kinder, profesora en la Universidad del sur de California y experta en cybercultura, utilizó en 1991 el término “transmedia intertextuality”, refiriéndose a trabajos donde los personajes aparecían a través de múltiples canales.
  14. 14. “Él exitoso caso del supersistema de transmedia intertextualidad creado alrededor de las Tortugas Ninja” M. Kinder :From Muppet Babies to Teenage Mutant Ninja Turtles (1991) Wikipedia
  15. 15. Su expansión MIT, Technology Review Henry Jenkins, Teórico del Instituto del M.I.T, hizo popular este término a través de su libro “Convergence Culture”. En 2003 utilizó este concepto en el artículo de la revista Technology Review, donde reflejó que el uso coordinado de contar historias a través de múltiples plataformas ofrece a los usuarios una nueva perspectiva más convincente sobre los personajes.
  16. 16. ¿Qué es transmedia storytelling? “Transmedia storytelling representa un proceso donde los elementos integrantes de una ficción se dispersan de manera sistemática a través de múltiples canales de distribución con el fin de crear una experiencia unificada, coordinada y entretenida. Y donde, idealmente, cada canal hace su propia contribución en el desarrollo de la historia.” HENRY JENKINS
  17. 17. Robert Pratten Transmedia Stortyeller “Transmedia storytelling es contar una historia a través de múltiples plataformas y preferiblemente, aunque no siempre sucede, con un grado de participación, interacción o colaboración por parte de la audiencia.”
  18. 18. http://www.slideshare.net/martinalcrudo/transmedia-latam-esp-transmedia-living-lab
  19. 19. Contenido Generado por los usuarios http://youtu.be/Sv5iEK-IEzw
  20. 20. EL MUNDO HA CAMBIADO (Robert Pratten)
  21. 21. http://thisistransmedia.com/2013/05/flowchart-is-this-transmedia/)
  22. 22. El guión es el centro de toda estrategia
  23. 23. http://classroom-aid.com/2013/11/13/alternate-reality-game-arg-and-mobile-learning-mlearning/
  24. 24. LA CLAVE DEL TRANSMEDIA Hablamos de hacer lo de siempre: contar una historia…
  25. 25. #fragMentación …pero no como siempre.
  26. 26. La narrativa digital ha fraccionado el relato para ofrecer una experiencia narrativa nueva que nace del acto más primitivo: contar historias.
  27. 27. MULTIPLATAFORMA El Señor de los Anillos no es una narrativa transmedia Con el Transmedia storytelling no estás repitiendo la misma historia en una película, en un programa de televisión, en una novela y en un videojuego. Utilizas cada medio para contar una historia completa. Pero con la combinación puedes conseguir una más profunda, enriquecida y más inmersa experiencia.
  28. 28. 2014
  29. 29. ARQUITECTURA TRANSMEDIA http://youtu.be/LWMRcaezZCE
  30. 30. WEST COAST vs EAST COAST ¿Y TÚ DE QUIÉN ERES?
  31. 31. JEFF GOMEZ Starlight Runner Entertainment CEO, Productor transmedia de las más grandes franquicias transmedia de hollywood de los últimos años. • Consiste en múltiples grandes piezas de contenido Películas, videojuegos, cómics, etc. • Las historias están ligeramente entrelazadas. • Cada pieza puede consumirse sin el resto y aún así se obtiene una idea completa de la historia.
  32. 32. West Coast Transmedia
  33. 33. El prototipo Franquicia Transmedia Star Wars: un universo infinito Cada plataforma aporta nueva información sobre el universo
  34. 34. Hermanos Wachowski Creadores de la trilogía Cada una de las historias sólo cuenta una parte de la historia de Neo y se convierte a su manera en una puerta de entrada al universo narrativo de The Matrix
  35. 35. Carlos Scolari
  36. 36. “El transmedia es la cultura producida para la generación que creció mirando Pokémon, Star Wars y He-Man.” HENRY JENKINS
  37. 37. https://www.youtube.com/watch?v=YYjuOmfkOEw 2003
  38. 38. http://youtu.be/YYjuOmfkOEw
  39. 39. “It’s not about the tools, it’s about the story” Simon Sticker
  40. 40. Campaña CANAL+ Tº4 de JUEGO DE TRONOS Los Lannyster, los Stark y el resto de casas han llegado a España, la batalla por los 19 reinos (las 19 Comunidades Autonómas)
  41. 41. El campo de batalla cada lunes entre 21.30 - 22:00 Podemos obtener códigos que mejorarán nuestros atributos, ya sea de forma física en las tiendas Fnac o buscando códigos en páginas web. La plaza donde hablar con otros usuarios para ir planeando estrategias Las batallas virtuales a través de Twitter tienen una historia por detrás, con pistas, que descubriremos en la serie-web El 16 de junio de 2014 se celebrará la coronación del ganador en un gran evento.
  42. 42. (Robert Pratten) EL VIEJO Y EL NUEVO MUNDO
  43. 43. Andrea Phillps Transmedia Creator/Producer “El east coast transmedia tiende a ser mucho más interactivo y mucho más centrado en una plataforma web.” “Estos proyectos suelen utilizar los social media y se realizan durante un periodo de tiempo específico más que existiendo para siempre.” “La trama está tan entrelazada y repartida entre los medios, que posiblemente no se entienda si no se busca activamente las demás partes de la historia.” “Son proyectos que nacen transmedia desde el inicio” “El objetivo no es construir un universo sino contar una historia.” East Coast INDIE/NATIVE/ PORTMENTAU TRANSMEDIA
  44. 44. EAST COAST TRANSMEDIA
  45. 45. WEST COAST TRANSMEDIA Universo STAR WARS + + Ep.1 Ep.2 Ep.3 + + Cómics Video Game + Lego land + + + + + T.V Web Novelas + + Las franquicias Transmedia empiezan con una historia y van añadiendo piezas ad infinitum.
  46. 46. WEST COAST TRANSMEDIA EAST COAST TRANSMEDIA Historia PANDEMIC 1.0 Universo STAR WARS STORY Ep.1 Ep.2 Ep.3 Cómics Video Game Lego land T.V Web Novelas Prensa Móvil PC Radio Redes Sociales web Eventos Las franquicias Transmedia empiezan con una historia y van añadiendo piezas ad infinitum. Gadgets emergentes Estos proyectos no están siempre enfocados a crear un universo sino más bien en contar una única historia dividida en diferentes plataformas. Algunos proyectos evolucionan + + + + + + + + + + + +
  47. 47. Un LIBRO como principal plataforma
  48. 48. http://youtu.be/M-hzUGFD-Gc
  49. 49. ¿Cuál es la experiencia transmedia más antigua?
  50. 50. Desde la teoría…
  51. 51. 150 millones de códigos en los paquetes http://youtu.be/q4_92OFnJco 9.3 millones de fans juntaron las piezas de la narrativa fragmentada que transcendían en el tiempo, espacio y límites de la percepción humana. http://media.42entertainment.com/Video/humanpreservationproject/video.mp4
  52. 52. http://youtu.be/z0Vy37sWVWw HELLO LAMP POST
  53. 53. Documental Transmedia Periodismo Transmedia Política Transmedia Personal Transmedia Branding Transmedia Transmedia Storytelling
  54. 54. #curiosidad #nativosdigitales
  55. 55. LA FÓRMULA MÁGICA
  56. 56. Gracias

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