2012 Sungard Orlando V3a

Structured Networks, Social Media, and
the New Model of Disaster Response

John Orlando, PhD
John Orlando Consulting

www.sungardas.com

Talking

2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM

Listening


Revolution in communication


This changes
EVERYTHING!


Changing Politics


Changing Activism


Changing news
“The building‟s on fire, go check Twitter”
“Chinese earthquake broadcast
live”
“Twitter as accurate
as a Harris poll”
“Twitter can predict
the stock market”


Changing
disaster
response

California Wildfires
 Texting to direct firefighters
 Information sharing
• More relevant
• More accurate
• Regular media uses social media


Mass media was inaccurate
“Most of the news media … are
utterly clueless about anything in
rural areas. They constantly gave
out bogus information, like
locations and directions that made
no sense at all.”


Mass Media was unhelpful
“national news websites were
completely worthless as they
ignored everything except the
comparatively minor Malibu fire
which burned near some celebrity
homes.”


People shared information

“the only way we all have to get good
information here is for those who have it to
share it. We relied on others to give us
updates when they had info and we do the
same for others.”

“Backchannels on the Front Lines: Emergent
Uses of Social Media in the 2007 Southern
California Wildfires”

Amanda’s Map

2012 SUNGARD BCSunGard. INTERNATIONAL USER GROUP FORUM
© 2011 SOFTWARE www.sungardas.com 14

Crowdmapping


Tennessee Coal Pond
Disaster 2008
“twitterers policed the accuracy of posted
content, corrected misinformation and
dispelled rumors”

“Social Media filled in the gaps in official
news accounts”
“Twittering Tennessee,” Jeannette N
Sutton, ISCRAM Conference

Virginia Tech Shooting:
Facebook


Haiti--Crisis Camps


Traduiapp.com


Open Street Map


Ushahidi


Syria Crowdmap


Ways to Report


Vermont Flooding


Queensland Floods

“First hand footage on Facebook,
Twitter, YouTube, and Flickr constituted
an early warning system.”


911 Dispatcher


Aurora Shooting—Reddit


Storify


Cognitive surplus

200 billion hours
per year
100 million hours
total

Small slice of observations


Amateur Participation

“A cynical streak in society looks
at all forms of amateur
participation as either naïve or
stupid”
--Clay Shirky


Galton: The wisdom of
crowds


Self-organization
“Studies of evacuation at times of crises have now
been undertaken for the last 50 years. They have
consistently shown that at times of great crises,
much of the organized behavior is emergent rather
than traditional. In addition, it is of a very
decentralized nature, with the dominance of
pluralistic decision making, and the appearance of
imaginative and innovative new attempts to cope
with the contingencies that typically appear in major
disasters.”
– “Who Was in Charge of the Massive Evacuation of Lower
Manhattan?”


Moves faster than
institutions
“The self-organizing community
responses to such events …. Bypass or
leapfrog …. Most organizational or
administrative hurdles”
“Towards Distributive Citizen
Participation”

DARPA Network Challenge


Why this test?

“The geo-location of ten balloons in the
United States by conventional
intelligence methods is considered by
many to be intractable; one senior
analyst at the National Geospatial
Intelligence Agency characterized the
problem as „impossible‟.”


Collaboration vs. Control
“One key observation to be made about
the distributed, multi-channel media
response to the Queensland floods is that
citizens and official together determined
the media mix, and continued to fine-tune
it as events unfolded.”
--Towards Distributed Citizen Participation


Structured Networks


Virtual Operations Support
Team


Coordinate Three Groups

The Public

VOST

Emergency
Managers


VOST to Public communication?


Alert Apps

2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM 47

Free Aggregation Tools

 Google Alerts
 TweetDeck
 HootSuite
 Social Mention


Pay Aggregation Tools

 Radian 6
 Lithium
 Everbridge
 RaveAlert


Emergency Managers --- VOST
 Internal Social Media Platform: Yammer
 Google Docs
 Dropbox
 SMS


Principles

 Plenty of volunteers
• 24/7
 Cataloging system
• Importance, topic, location, source
 Talk where the public is talking
• Hashtags


Future: Analytics
Computer
Assistant
That Learns
and
Organizes
unstructured
information.


Archipelago Journalism
Conference


Looking forward to a
good night


First signs of trouble


More signs


Bus Ride Home


Information from
humor


Information Flow


Call to attendees


Directions


Information sharing


Humor


More humor


Even more humor


Community
“Twitter really helped me through that
horrible night. I know at some point, a
lot of puns started flying around, and I
was trying to laugh as I was puking,
which is incredibly painful. But I really
appreciate that. As odd as it sounds, it
was kind of a unifying experience.”


Reduce isolation
“I was using Facebook chat to talk to
delegates who were on their own in their
rooms and were sick. They couldn’t leave
and were a little scared. It was amazing
how many tools we had at our disposal and
how we were able to use them.”


Identify uninformed
community members


Respond to questions


Identify wrong intentions


Public will be involved
“We all have to understand that there will
never again be a major event in this
country that won‟t involve public
participation. And the public participation
will happen whether it‟s managed or not.”
---Coast Guard Admiral Thad Allen


Contact Information
John Orlando
Disaster Management Consultant
184 Lefebvre Lane
Williston, VT 05495
802-878-2860
jorlando2001@gmail.com

2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM 73

2012 Sungard Orlando V3a

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