#ILARIO18 Highlights. Includes keynote highlights from: Marc Stickdorn, Tom Kelley, Mahin Samadani, Katja Forbes, Kim Goodwin, Nicolas Jaureguiberry Jose Coronado

1. Interaction
Latin America
Includes keynote highlights from:
Marc Stickdorn, Tom Kelley, Mahin Samadani, Katja Forbes,
Kim Goodwin, Nicolas Jaureguiberry Jose Coronado
#ILARIO18 Highlights

2. Expandiendo Fronteras
Expandindo Fronteiras
Expanding Frontiers

3. Largest UX event in the world
2000 Participants
15 Keynotes
100 Community Talks
North & South America, Europe, Africa, Australia and Middle East
Non-Profit - By the community, for the community

4. The Stage… 360o

5. Doing is the
hard part
Marc Stickdorn
More than metrics

6. Research is hard
PHEW. THAT’S A LOT

7. Base your
customer
journey of
f***ing
research!
© Chantel Botha

8. Ideation is
overrated
Prototyping is
underrated

9. Always start
with a…
Sh*tty first draft

10. Don’t trust
ONE process

11. The 12 Commandments of Service Design © Marc Stickdorn

12. People don’t want
Service Design
They want their
problems solved

13. Leading with
Creative Confidence
Tom Kelley
IDEO

14. Don’t go to your boss with big ideas,
go to them with experiments.
If your big idea crashes,
it’s quite different than
if your experiment fails.

15. Solving a complex problem
is somewhat easy.
Identifying the problem
is the most difficult part.

16. Selling and idea is like selling a product.
Make 1-hour prototypes
When the client says yes, shut up.

17. When Design
Meets AI
Mahin Samadani
McKinsey

18. AI is here to stay but
more progress is needed.
Entire populations are excluded.
We need to address this issue.

19. AI & Design need
to come together.
Design knows the
difference and the
human is needed
in this intersection.

20. Augmented intelligence
Is not about replacing
humans.
It’s about empowering
human decision making
with AI.

21. Key principles of
augmented artificial
intelligence for designers

22. Katja Forbes
Syfte
You are not a Designer,
You are a Coach

23. Everyone is a designer,
Right?

24. You could have a
tantrum or you can
become a coach

25. G.R.O.W. Model
& UX

26. Successful coaching is about
showing where the path is; and
supporting along the way,
not leading someone down.

27. Bring back
human-centered
Kim Goodwin

28. Are we keeping people
hostage because of metrics?

29. It's not a value if you don't
apply it when it's
inconvenient.

30. Help each other
make the world better
for more people.
@kimgoodwin

31. Involve to transform
Nicolas Jaureguiberry
Itercultura

32. Every interaction
[with our teams,
with our clients]
is an opportunity to
transform
Cada interacción
[con nuestros equipos
y nuestros clientes]
es una oportunidad para
transformar

33. Sense Trust
Respect Resiliency
“We cannot afford
to fail.
Stakes are too high.”
“We tried this before.
Why will it work now?”
“Some folks don’t care
about the customer /
client.”
“Why are you here?”

34. Para crear valor, no basta
dominar técnicas y teorías.
Necesitamos recordar que
somos personas libres en
interacción.
To create value, it is not
enough to master techniques
and theories.
We need to remember that we
are have the free will to
interact.

35. El camino de la
transformación nos pide
involucrarnos e involucrar.
The path to transformation
requires us to immerse
ourselves and get others
involved.

36. Business
embraces
design
Jose Coronado

37. One of the biggest
opportunities to elevate the
UX practice at companies is
to measure design impact

38. The art of partnering is the
skill with the highest value
by far for Design
John Maeda #DesignInTech

39. We – or our
organization –
could have the wrong
end in mind.

40. It’s not about design.
It’s about what
design can do for people

41. Embracing diversity
helps create
disruptive solutions
“Enough said”
Artur Janz

42. Obrigado
Gracias
Thank you
Jose Coronado
@jcoronado1 #DesignImpact

43. Interaction Latin America #ILA18
Many presentations are available at:
http://ila.ixda.org/2018/palestras/?dia=1
Copyright statement:
The work highlighted is owned by the respective speaker / author and it may be subject to copyright laws.

44. • Devolver lo "humano" al diseño centrado
en el ser humano