The Market and Our Prospecting
Approaches

The Market
• Subscriber Forecast
– 69.8 million in 2010
– That was a Growth of 10 million in a year or 16%
of that year
• More than 95% of the mobile phone
subscribers are prepaid.
• We sent 800 million to 1 billion ‘text’ (SMS)
messages daily
– Texting Capital of the World

Prepaid Products
• Huge Market
(3 billion
subscribers)
• Micro Denomination
• Long-term
consumption
• Well advertised and
promoted
• Selling effort is
minimal
Beauty & Wellness
• Huge Market
(US$1-2 Trillion a
year)
• Mostly Expensive
• Short-term
product usage
• Promotion is thru
channels of agents
• Requires
testimonies

Prepaid Market
• The wireless telephony penetration is
expected to reach 74.1% of the population in
2010.
• The average operator-wide ARPU in the
Philippines is forecasted to be at US$5.47
(approximately PhP246) per user.
• Expected average annual growth of 12%.

Mobile Telephony Outlook
“By the year 2010, the
telecommunications
industry in East Asia is
predicted to reach a total
of 211 Billion Dollars.”
Ben Petrazzini

Vmobile Distributors Nationwide
• Manila, San Fernando-Pampanga,
Pangasainan, Palawan, Bacolod, Nueva Ecija,
Camarines Sur, Pasay, Zamboanga, Cagayan de
Oro, Kabanklan, Lubao- Pampanga, Davao

Our Prospecting Approaches
• A B C
A = P.E.A.R.L.S.
B = result seekers
C = practice dummies (in a positive way)
• “Opinion” Style
• 3rd Party

For people that you don’t know:
• Door-to-Door / Drop-Ins
• Cold Calls
• Flyers
• Brochures
• Stickers
• Posters
• Direct Mail

• Communities:
– communities, organizations, etc. (online or offline)
• Online advertising
– Sulit.com, buyandsell.com (online auction sites)
– Smartparenting.com (non biz communities)