Transparent Tech Trends of 2012
Indiana Library Federation Reference Division Conference Joe Murphy

Tech Trend Spotter for Libraries
Twitter: @libraryfuture libraryfuture@gmail.com http://joemurphylibraryfuture.com 2

We should adopt this as
our attitude

Find inspiration that tells us
to … … Rock On

Just What is the Library
for? To facilitate: - Imagination

More than a MakerBot •
Not just about technology • Focus on giving our patrons the tools they need to create • Example: kids can make their first book • Circulate their creations!

Ingredients

“Let us leave limits in
thinking!”

Facebook is now the 3rd
most populous country with 950+ Million monthly active users http://blogs.wsj.com/digits/2012/04/23/facebook-passes-the-900- million-monthly-users-barrier/

1 Billion People using Social
Media Report from International With 950+ Million users, Facebook Telecommunication Union represents 9/10ths of social networkers May soon be 1 billion on Facebook alone http://www.itu.int/ITU- D/treg/publications/trends12.html mobile is quickly becoming the main means for accessing social networks http://techcrunch.com/2012/05/14/itu-there-are-now-over-1-billion-users-of-social- media-worldwide-most-on-mobile/

There will 2X more smart
phones than PCs http://www.engineyard.com/blog/2012/platform-as-a-service/

Mobile subscriptions far surpass land
lines http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012

Smartphone owners now outnumber users
of more basic phones pewinternet.org/Reports/2012/Smartphone-Update- 2012/Findings.aspx Nearly Half of Americans own Smartphones

104 million smart phones in
America Mobile Market Share Report From comScore - “234 million Americans age 13 and older used mobile devices” in the last three months - 14% rise in US smartphones in last 5 months • Google’s Android operating system now boats 50% of Here are the percentage rates of total mobile the platform share users who did the following activities on their • Apple claims just under 30% devices. •Sent Text Messages – 74.8% • Apple iOS is 3rd in mobile •Downloaded and Used apps – 49.5% subscribers •Mobile browser – 49.2% •Social networking – 36.1% • Mobile content usage is up •Mobile gaming – 32.3% cross the board. •Music - 24.8% http://www.comscore.com/Press_Events/Press_Releases/2012/4/comScore _Reports_February_2012_U.S._Mobile_Subscriber_Market_Share

The Growth of Smartphones crosses
demographics “Nearly every major demographic group— men and women, younger and middle-aged adults, urban and rural residents, the wealthy and the less well-off— experienced a notable uptick in smartphone penetration over the last year” pewinternet.org/Reports/2012/Smartphone-Update- 2012/Findings.aspx

Time spent on mobile apps
out paces desktop web http://www.engineyard.com/blog/2012/platform-as-a-service/

86% of smart phone owners
use their device to access timely info “The rapid adoption of cell phones and, especially, the spread of internet- connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers. “ 70% of ALL cell phone users have recently used their device to: Coordinate a meeting, solve a problem, decide to visit a business, find info to settle an argument, look up a sports score, traffic info, get help in an emergency http://pewinternet.org/Reports/2012/Just-in-time.aspx

The continued proliferation of iPhones
Means more people have access to more advanced mobile features. http://m.apnews.com/ap/db_268789/contentdetail.htm?contentguid=VaGNefL4

Ongoing transition towards data for
mobile interaction AT&T CEO Randall Stephenson - "I'll be surprised if, in the next 24 months, we don't see people in the market place with data-only plans," Stephenson said at a Sanford Bernstein investor conference in New York. "I just think that's inevitable.“ - http://www.cbsnews.com/8301-505124_162-57445762/at-t-ceo-data-only-wireless-plans-coming-in-next-2-years/

Appreciating the value we provided
in the past is not synonymous with the way we did things in the past.

Why we now will pay
more attention to Yahoo. Lessons for renewing institutions.

The future is rarely how
we imagined it

Facebook Sent 160 Million Visitors
to Mobile Apps in March Up from 60 million in February These represent over 1 billion visits “Seven of the top ten grossing iOS apps and six of the top ten grossing Android apps are integrated with Facebook.” - https://developers.facebook.com/blog/post/2012/05/01/growth-and-mobile-apps/

Facebook Camera Facebook Messenger

Facebook’s
App Center

Eyes open: for a gem
in the morass

Mobile Payments Make Headway http://tech.fortune.cnn.com/2012/07/09/dorsey-square-
death-cash/ https://squareup.com/register Square for mobile payments and new products Evolution past mobile payments to free staff from register and into mobile as platform for service management.

Mobile payments as growing trend
http://pewinternet.org/~/media//Files/Reports/2012/PIP_F uture_of_Money.pdf

New tablets, smart phones, and
devices

Cell Phone for Seniors adds
Social Features Implication: Demographic barriers to social technology and photo sharing continue to lessen. Contemporary means of engagement spread across user types. http://allthingsd.com/20120702/jitterbug-plus-cellphone-for-seniors-gets-social/

Microsoft’s Tablet
‘Surface’
http://allthingsd.com/20120618/microsoft-launches-new-microsoft-surface-tablets/

Next waves of hardware interfaces
Mind interface headset Closing the gap between intention and action. Minimizing technical interface http://online.wsj.com/article/SB1000142405270230470 steps. 7604577426251091339254.html

Controlling your computer with hand
gestures, using an affordable ($70) motion sensor USB accessory. http://www.youtube.com/watch?v=_d6KuiuteIA&feature=player_embedded#! http://www.gizmag.com/leap-motion-gesture-control-sensor/22644/

It doesn’t always require a
leap of faith

Google +

Google’s Nexus Tablet to compete
w/ Kindle Fire, (cheaper/smaller than iPad) http://allthingsd.com/20120627/googles-nexus- 7-tablet-finally-revealed/ http://allthingsd.com/20120710/from-google-the-toughest-challenger-to-the-ipad/

Next Android Software Update Will
Include Ai Personal Assistant, Google Now • Features: – Makes assumptions about information needs based on • Personal history • Calendar • Location / Location history – Takes Apple’s Reminders a step further to action and suggestions not just user input memos. Source http://allthingsd.com/20120627/google-now-might-be-googles-most-personalized-feature-yet/

Google’s “Infrastructure-as-a-Service product” Cloud Virtualization
More info - http://googledevelopers.blogspot.com/2012/06/google- compute-engine-computing-without.html http://cloud.google.com/products/compute-engine.html

Google Project Glass Coming next
year • Google’s Headset hardware Includes • memory and a processor • a side touchpad & voice control • camera and external a button for pictures shared to cloud via Google+ Main primary uses will include • microphone Notifications • Speaker Text messages • accelerometer & gyroscope taking pictures • Compass • Wifi no 3G Point: shifts low level interaction http://allthingsd.com/20120627/more-details-on-googles-project-glass-general-availability-pricing-and-features/

Google+ One Year Old •
250 million registered users • 150 Million active monthly users • New Tablet Apps : Android and iPad • Events tool is the real gem

Google+ Events Schedule video chat
Google+ Hangouts ahead of time as events Elements are almost ‘Color’esque http://www.google.com/+/learnmore/events/

https://drive.google.com

Google+ Platform for Developers

Google Plus

Know a good entrance/exit when
we see it. And know how to see what is on the other side.

Apple is far in the
lead in the mobile PC market thanks to iPad http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120522 _apple_maintains_top_mobile_pc_share_in_q112_on_strong_ipad_shipm ent_growth.asp The iPad accounts for 4/5 of Apple’s mobile PC sales. And the iPad completely dominates the tablet market

Reminders to pay attention http://mlb.mlb.com/video/play.jsp?content_id=22908593&source=MLB&gid=2012_07_06_ci
nmlb_sdnmlb_1

Best way to understand photo
synching with iCoud Pictures taken by iPhone thief continue to be uploaded via iCloud http://www.facebook.com/media/set/?set=a.4102695045342.2181863.122 1948597&type=3 http://www.huffingtonpost.com/2012/05/23/disney-cruise-iphone-thief- uploads-photos-to-photo-stream- facebook_n_1539353.html#s219615&title=Markedly_Bad_Disguise

Apple iMessage Big Trends in
mobile communication: •Group messaging •Fusion of images, talking, text •Location integration

Google buys Meebo Meebo, a
popular online messaging aggregator in the heyday of IM, has exhibited some interesting pivots since then to reposition for relevancy. More interesting to us is the newest Meebo product, a social tool that helps with current awareness and information filtering.

Apple iTunes Getting Overhaul •
iCloud integration • Integration of app search engine – App search skills • Music sharing – Inspired by Spotify’s disruptions • Improved content discovery • Integration of social networks • Changes will impact multiple segments of all content industries http://www.bloomberg.com/news/2012-06-27/apple-said-to-prepare- Source: Bloomberg “Apple Said to Prepare ITunes Changes to Improve Sharing” itunes-overhaul-improving-storage-sharing.html

Are we maximizing the features
of iOS5?

Upcoming in iOS6 • Maps
• FB integration • Siri • Tom Tom • Location in Mac OSX • No YouTube

Trend Area: images as fulcrum
Pinterest

Before you laugh – Interesting
even as art because: •A reflection of a prevailing trend of the role of a visual element in search. •An expression of the http://www.creativeapplications.net/scripts/google-the-first-google-image-for- every-word-in-the-dictionary/ continued need for curative experts.

Instagram

• 80 Million users •
Hash tags to pull together Instagram images around a topic • Share story of your library through the pictures uploaded at your location • API to pull together pictures taken around campus The True Meaning of Mobile Photo Sharing - Community contributions to the visual narrative of a place/topic/social grouping

Path Brand new update: social
sharing of content engagement extended Now a life-streaming app to movies and books

Find the
minute
texture

Twitter App Updates In app
notifications

Trend Area: Access based on
proximity. • Augmented Reality • QR Codes • Near Field Communication (NFC) • Location based social networks

QR Codes Infographic created by
https://www.hightable.com/ http://mashable.com/2012/05/19/mobile- marketing-infographic-smartphones/ http://theinspblog.blogspot.sg/2012/05/street-papers-announce-digital.html

QR Codes meet food ordering
and mobile payments “The Melt is as much a story about mobile payments as it is about comfort food.” “customers can create an order for their grilled cheese from their Order Technology: computers or mobile THE MELT uses mobile technology that allows customers to remotely place phones and receive a QR a meal order from their computer or mobile phone and pick it up at any code that they then bring MELT location, always hot and ready, anytime. When ordered via the to a Melt location and mobile application, the customer will receive a QR code on their scan at the counter” smartphone that can be scanned at any restaurant location, allowing them to pay through their phones, skip the line, and pick up their freshly made http://allthingsd.com/20110829/theres-some- cheese-in-my-tech-jonathan-kaplans-the-melt- order within minutes. opens-its-doors/?mod=mailchimp http://themelt.com/melt_fact_sheet.pdf

See the Pac Man rock?
Good, d on’t lose that ability.

Apple drops Google Maps for
its devices in favor of an improved Apple made map feature. Will likely impact local data about your library: possibly changing how it is displayed as well as location sensitive discovery http://9to5mac.com/2012/05/11/ios-6-apple-drops-google-maps-debuts-in-house- maps-with-incredible-3d-mode/ opportunities. Tech changes impact service opportunities

Foursquare Innovations • More moves
towards social discovery • Connected apps platform – Third party input based on user behavior Example of Foodspotting – Path integration for integration from 4sq Blog advanced photo sharing Other partner apps include: • Weather Channel • Instagram • Groupme http://blog.foursquare.com/2012/06/28/developer-preview-build-your-app-directly-into-foursquare-with-our-new-connected-apps-platform/

http://www.theverge.com/2012/4/16/2952298/Foursquare-4sqday-2-billion-
checkins

Foursquare refocuses on discovery. App
updates coming Item promotions for purchase by business. This may change the game for non-profit service centers. “We’ll essentially be offering promoted placement of specials within our redesigned app, targeted using the same technology that powers Explore, and some other premium http://cl.ly/2w0Q0M3G422G2l0j1v3i features,” Foursquare spokesperson in interview with Mashable http://mashable.com/2012/06/03/foursquare- app-redesign/

Augmented Reality

The Future of Gamification -
Pew Study One respondent says - “The development of ‘serious games’ applied productively to a wide scope of human activities will accelerate simply because playing is more fun than working.” – Mike Liebhold, senior researcher and distinguished fellow at The Institute for the Future

Gamification Mentioned as a Top
Tech Trend for 2012 by Deloitte. http://www.deloitte.com/view/en_US/us/Servic es/consulting/technology- consulting/49ec911905f25310VgnVCM3000001c 56f00aRCRD.htm

Always take the up escalator
… up

Perhaps through

New venues for content Poetry
on a plane

iAuthor Self publishing For the
iPad http://www.apple.com/ibooks-author/ http://www.apple.com/education/ibooks-textbooks/

http://www.inkling.com/

iTunes Match: Married content cloud
access and established expectations

Social Reading

Seek currency, but in the
right venues

Updating
our message

“FullCircle raises $3M for its
combination of every technology trend ever: a mobile geo social discovery network” - http://venturebeat.com by Rebecca Grant “FullCircle sealed the deal on $3 million for its product which fuses every hot technology trend out there into one app. It is a mobile, geo- locating, social, discovery network with group organization capabilities that offers targeted advertising opportunities.” http://venturebeat.com/2012/08/06/fullcircle-raises-3m-for-its-combination-of-every-technology-trend- ever-a-mobile-geo-social-discovery-network/

Social Gaming

Policies to match current expectations
and align environment

Attitude, approach, ingratiation. From signage
to tech policies to adoption

Barriers It’s more about attitude
than technology

A past so bright we
need shades

Solution – focus on the
moment

We are always at the
beginning

This should be our role
model

Grow With Challenges Joe Murphy
Tech Trendspotter for Libraries Twitter: @libraryfuture www.linkedin.com/in/libraryfuture libraryfuture@gmail.com http://joemurphylibraryfuture.com