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3M Making Marketing Memorable

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Ateneo Graduate School of Business
Ateneo Graduate School of Business

Marketing is useful only if it is remembered. Session certificates make this possible and probable.

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www.josephdeungria.com Making Marketing Memorable With Session Certificates Vcoach Bong De Ungria Ateneo Graduate School of Business
www.josephdeungria.com Z (Outcome): Remember marketing beyond the classroom Y (Why?): Marketing knowledge is useful only if we can remember. X (What and How): Combine photo + theme + color + emotion + hand-out Make each session memorable, 1 session at a time ZYX: Making Markma Sessions Memorable
www.josephdeungria.com These are typical class photos…
www.josephdeungria.com Better with theme and color
www.josephdeungria.com A better planned group photo
www.josephdeungria.com … can translate to “memorable” Session Certificates
www.josephdeungria.com
www.josephdeungria.com
www.josephdeungria.com
www.josephdeungria.com 1. Prior to the class session, announce to the class colors of T-shirts/ upper garments to wear. (Pls. choose easy to find such as blue, white, etc. Nothing fancy that will require a purchase) 2. During the class session, take a group picture. It is recommended that the arrangement be in-sync with the topics being discussed. 3. After the session, make a session certificate that also includes the key points/ hashtags of what was discussed in class. Upload the session certificate on the FB page within 48 hours after the class. Guidelines for Group-In-Charge
www.josephdeungria.com Other variations of Session Certificates Do consider in your own professional and personal Applications…
www.josephdeungria.com Superfriends or Avengers?
www.josephdeungria.com Thank You cards…
www.josephdeungria.com Seminar Certificates…
www.josephdeungria.com Customized seminar certificates!
www.josephdeungria.com Why are PhotoBooths and Wedding Videos Memorable? Emotion + Picture + Personal Involvement +Memory (On-line or Photo)
www.josephdeungria.com Making Marketing Memorable With Session Certificates Vcoach Bong De Ungria Ateneo Graduate School of Business

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3M Making Marketing Memorable