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Abc Data On Publishing Performance
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5. TV Guide – 2 cover Dale Earnhardt Jr NASCAR tie-in 22% increase in newsstand sales against average of 200,000 units 22% increase
6. Three month celebration of Rolling Stone’s 40th Anniversary (data shown for 12 month newsstand sales of 2007) ~200,000 additional newsstand copies sold during these 3 events representing an average newsstand sales increase of ~52%
7. TV Guide – 2 cover tribute to Dale Earnhardt – interesting to compare performance of “content rich” 7 cover promotion of Star Trek later in same period
8. TV Guide – 4 cover Elvis Presley tribute (data taken +/- 3 months surrounding promotion) At this time, TV Guide subscription base was around 9 million and newsstand sales averaged 1.3 million