Going Native: The Anthropology of Mobile Apps

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My talk from IDEA 2010: Think of mobile OS platforms as cultures. Deciding which platform to target and how to design for each—whether web or native—doesn't hinge only on tech specs or audience reach. In an era where consumers suddenly perceive mobile apps as richly personal, where software is content instead of tool—culture matters. (Outline of the accompanying talk included in speaker notes)

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Going Native: The Anthropology of Mobile Apps

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We suddenly live in a strange and wonderful nexus of digital and physical. Touchscreens let us hold information in our hands, and we touch, stretch, crumple, drag, and flick data itself. Our sensor-packed phones even reach beyond the screen to interact directly with the world around us. While these digital interfaces are becoming physical, the physical world is becoming digital, too. Objects, places, and even our bodies are lighting up with with sensors and connectivity. We’re not just clicking links anymore; we’re creating physical interfaces to digital systems. This requires new perspective and technique for web and product designers. The good news: it’s all within your reach. With a rich trove of examples, Designing for Touch author Josh Clark explores the practical, meaningful design opportunities for the web’s newly physical interfaces.

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"What if this thing was magic?" The web is touching everyday objects now, and designing for the internet of things means blessing everyday objects, places, even people with extraordinary abilities—requiring designers, too, to break with the ordinary. Designing for this new medium is less a challenge of technology than imagination. Sharing a rich trove of examples, designer and author Josh Clark explores the new experiences that are possible when ANYTHING can be an interface. The digital manipulation of physical objects (and vice versa) effectively turns all of us into wizards. Sling content between devices, bring objects to life from a distance, weave "spells" by combining speech and gesture. But magic doesn't have to be otherworldly; the UX of connected devices should build on the natural physical interactions we have everyday with the world around us. This new UX must bend technology to the way we live our lives, not the reverse. Explore the values and design principles that amplify our humanity, not just our superpowers.

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Designing for touch means you're doing more than just slinging pixels: you’re designing a physical interface to be explored by human hands. Just as surely as if you were soldering circuit boards, molding plastic, or shuffling die-cast buttons, your design defines the physical experience of the device, with honest-to-god ergonomic issues. Explore how industrial-design principles apply to mobile app design, and learn the rules of thumb (and fingers) that describe the best app designs.

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Slides from live O'Reilly webcast on Sept 14, 2010. Video: http://www.youtube.com/watch?v=_JobmIurqCY Tapworthy apps cope with small screens and fleeting user attention to make every pixel count, every tap rewarding. Learn to: capture the elusive ingredients of irresistible mobile interfaces; craft comfortable ergonomics for fingers and thumbs; dodge the usability gotchas of handheld devices; and turn tiny-touchscreen constraints to your advantage. Along the way, you'll get behind-the-scenes glimpses into the design process of popular apps including Facebook, Twitterrific, USA Today, Things, and others.

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This SXSW presentation covers: the elusive ingredients of "tapworthy" apps; why building iPhone apps is like designing a physical gadget; usability gotchas on handheld devices; and how the best iPhone designers turn constraints — limited screen space and fleeting user attention — into advantages for their apps. Along the way, Josh shares behind-the-scenes glimpses into the design process of popular apps including Facebook, Twitterrific, USA Today, Things, and others. The presentation is by designer, developer, and author Josh Clark, previewing ideas from his upcoming book, "Tap Happy: Designing Great iPhone Apps" from O'Reilly Media.

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