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and the
van astoNishiNg peRformAnce bY josH clarK
Known throUghouT the worlD as @BigmeDiumjoSh
ThewaNdcompaNy.cOm
graB magIc
bIt.Ly/Grab-Magic
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anY sufFicieNtly
AdvanCed tEchnoLogy iS
IndisTinguIshablE
From Magic
arThur C. clarKe
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onE goal:
The cOmputEr diSappeaRs
into the EnvirOnmenT
alaN kay
u
faNtasy fulfIlls A neeD
for A SimplEr, more
contRollablE World.
alaN kay
ThewaNdcompaNy.cOm
VX thE phoNe is the First
maGic wanD
For eVeryoNe
VX thE phoNe is the First
inTerneT of ThingS
DevicE for everyoNe
seNsors + smarTs + coNnectIvity
VX avAilablE
At thE
Point of iNspirAtion
apPle ad: “stRength”
bIt.Ly/Apple-strengTh
“waY out”
bIt.Ly/Way-oUt-fiLm
daIly sMartpHone ScreeN time:
3 hours, 16 minutEs bIt.Ly/ScreeNtime-study
phoTo: eriC J. smiTh
VX avAilablE
At thE
Point of iNspirAtion
VX inTeracTion
With thE
Point of iNspirAtion
neIman marcUs: meMory mirrOr
bIt.Ly/MemorY-mirrOr
doRothy
bIt.Ly/Ruby-Shoes
stAples Ad: “easY buttOn”
bIt.Ly/StaplEs-eaSy
Bt.Tn
VX PhysicaL
InterActioN with A
DigitAl api
snApshoT by prOgresSive inSuranCe
ProgrEssive.cOm/auTo/SnapshOt
snApshoT by prOgresSive inSuranCe
ProgrEssive.cOm/auTo/SnapshOt
auTomatIc
bIt.Ly/AutomAtic-Video
prOpellErhealTh.cOm
paSsive inteRface
VX auTomagicAl
VX auTo
MagicAl
vv
WM
W
W
W
M
miLitary.cOm: areS sanD tabLe
bIt.Ly/SandtabLe
Presto.WatchhtTp://
@PrestOgestuRe
happY toGether
bIt.Ly/Happy-larry
weArablEs
thEreablEs
miNoritY repoRt
obLigatOry mEntion Of
waYfindr
bIt.Ly/WayfiNdr-deMo
VX whAt if
This Thing was
Magic?
VX deSign foR
The thiNg’S
EssenTial ThingneSs
burJ khAlifa
vessYl
MyvessYl.cOm
thE coLbert repoRt
bIt,Ly/VessyL-colbeRt
VX don’T jusT add data.
Add iNsight.
htTp://OmersHapira.cOm/blOg/2014/09/Its-rAininG-agaIn/
VX thIs is not A
ChallEnge Of teChnoloGy.
it’S a cHalleNge
oF ImagiNation.
VX thIs is not A
ChallEnge Of teChnoloGy.
it’S a cHalleNge
oF ImagiNation.
josH clArk iS @BigmeDiumjoSh
fin
BigmediUm.cOm

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Magical UX and the Internet of Things (dConstruct)