Josh ward.webcontent2010.presentation
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Just a brief overview of how we define SEO, the good and bad of SEO, and why Drupal is the best platform for SEO.
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Josh ward.webcontent2010.presentation
- 1. Drupal and SEO questions/feedback: @joshdward / josh@volacci.com
- 2. Drupal and SEO A Formula for Success questions/feedback: @joshdward / josh@volacci.com
- 3. Drupal and SEO A Formula for Success questions/feedback: @joshdward / josh@volacci.com
- 4. Agenda •What is SEO? •The Good and the Bad •Why Drupal and SEO? •Resources
- 5. What is SEO? “SEO is nothing more or less than communicating very, very well to the search engines and your visitors about who you are and why you’re important.” --Ben Finklea CEO of Volacci
- 6. The Good questions/feedback: @joshdward / josh@volacci.com
- 7. The Good SEO knowledge is freely available questions/feedback: @joshdward / josh@volacci.com
- 8. The Good SEO knowledge is freely available questions/feedback: @joshdward / josh@volacci.com
- 9. The Good SEO knowledge is freely available questions/feedback: @joshdward / josh@volacci.com
- 10. The Good SEO knowledge is freely available questions/feedback: @joshdward / josh@volacci.com
- 11. The Good SEO knowledge is freely available questions/feedback: @joshdward / josh@volacci.com
- 12. The Bad questions/feedback: @joshdward / josh@volacci.com
- 13. The Bad The SEO landscape is constantly changing questions/feedback: @joshdward / josh@volacci.com
- 14. The Bad The SEO landscape is constantly changing questions/feedback: @joshdward / josh@volacci.com
- 15. The Bad The SEO landscape is constantly changing questions/feedback: @joshdward / josh@volacci.com
- 16. The Bad The SEO landscape is constantly changing questions/feedback: @joshdward / josh@volacci.com
- 17. The Bad The SEO landscape is constantly changing questions/feedback: @joshdward / josh@volacci.com
- 18. The Bad The SEO landscape is constantly changing You can keep up...can your website? questions/feedback: @joshdward / josh@volacci.com
- 19. The Good questions/feedback: @joshdward / josh@volacci.com
- 20. The Good Tasks and concepts are fairly straightforward questions/feedback: @joshdward / josh@volacci.com
- 21. The Good Tasks and concepts are fairly straightforward questions/feedback: @joshdward / josh@volacci.com
- 22. The Bad questions/feedback: @joshdward / josh@volacci.com
- 23. The Bad SEO is extraordinarily time consuming questions/feedback: @joshdward / josh@volacci.com
- 24. The Bad SEO is extraordinarily time consuming questions/feedback: @joshdward / josh@volacci.com
- 25. 7 Reasons Why Drupal is the Best Platform for SEO questions/feedback: @joshdward / josh@volacci.com
- 26. 7 Reasons Why Drupal is the Best Platform for SEO questions/feedback: @joshdward / josh@volacci.com
- 27. Drupal is... questions/feedback: @joshdward / josh@volacci.com
- 28. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
- 29. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
- 30. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
- 31. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
- 32. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
- 33. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
- 34. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
- 35. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
- 36. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
- 37. Drupal is... 1.Configurable questions/feedback: @joshdward / josh@volacci.com
- 38. Drupal is... questions/feedback: @joshdward / josh@volacci.com
- 39. Drupal is... 2.Flexible, with a thriving ecosystem questions/feedback: @joshdward / josh@volacci.com
- 40. Drupal is... 2.Flexible, with a thriving ecosystem questions/feedback: @joshdward / josh@volacci.com
- 41. Drupal is... 2.Flexible, with a thriving ecosystem questions/feedback: @joshdward / josh@volacci.com
- 42. Drupal is... questions/feedback: @joshdward / josh@volacci.com
- 43. Drupal is... 3.Well behaved and stays optimized questions/feedback: @joshdward / josh@volacci.com
- 44. Drupal is... 3.Well behaved and stays optimized questions/feedback: @joshdward / josh@volacci.com
- 45. Drupal is... questions/feedback: @joshdward / josh@volacci.com
- 46. Drupal is... 4.Easily integrated with SEO tools questions/feedback: @joshdward / josh@volacci.com
- 47. Drupal is... 4.Easily integrated with SEO tools questions/feedback: @joshdward / josh@volacci.com
- 48. Drupal is... questions/feedback: @joshdward / josh@volacci.com
- 49. Drupal is... 5.A great spam fighter questions/feedback: @joshdward / josh@volacci.com
- 50. Drupal is... 5.A great spam fighter questions/feedback: @joshdward / josh@volacci.com
- 51. Drupal is... questions/feedback: @joshdward / josh@volacci.com
- 52. Drupal is... 6.A landing page machine questions/feedback: @joshdward / josh@volacci.com
- 53. Drupal is... 6.A landing page machine questions/feedback: @joshdward / josh@volacci.com
- 54. Drupal is... questions/feedback: @joshdward / josh@volacci.com
- 55. Drupal is... 7.Community feature rich questions/feedback: @joshdward / josh@volacci.com
- 56. Drupal is... 7.Community feature rich questions/feedback: @joshdward / josh@volacci.com
- 57. Drupal and SEO Resources questions/feedback: @joshdward / josh@volacci.com
- 58. Drupal and SEO Resources 1.volacci.com/blog questions/feedback: @joshdward / josh@volacci.com
- 59. Drupal and SEO Resources 1.volacci.com/blog 2.Drupal 6 SEO by Ben Finklea questions/feedback: @joshdward / josh@volacci.com
- 60. Drupal and SEO Resources 1.volacci.com/blog 2.Drupal 6 SEO by Ben Finklea questions/feedback: @joshdward / josh@volacci.com
- 61. Drupal and SEO Resources 1.volacci.com/blog 2.Drupal 6 SEO by Ben Finklea 3.@Volacci questions/feedback: @joshdward / josh@volacci.com
Editor's Notes
- Picture of Ben
- for #1 - Google logo, SEOMoz, Matt Cutts Blog, and Volacci Blog
- for #1 - Google logo, SEOMoz, Matt Cutts Blog, and Volacci Blog
- for #1 - Google logo, SEOMoz, Matt Cutts Blog, and Volacci Blog
- for #1 - Google logo, SEOMoz, Matt Cutts Blog, and Volacci Blog
- for #1 - Google logo, SEOMoz, Matt Cutts Blog, and Volacci Blog
- Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites You can keep up, but can your website, No encyclopedia of SEO?
- Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites You can keep up, but can your website, No encyclopedia of SEO?
- Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites You can keep up, but can your website, No encyclopedia of SEO?
- Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites You can keep up, but can your website, No encyclopedia of SEO?
- Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites You can keep up, but can your website, No encyclopedia of SEO?
- Google Caffine, Bing and Yahoo, YouTube Video Search, Social Media sites You can keep up, but can your website, No encyclopedia of SEO?
- You could train a monkey to do it
- You could train a monkey to do it
- It also doesn’t scale very well. And not everyone adding content to the site is an SEO guru.
- It also doesn’t scale very well. And not everyone adding content to the site is an SEO guru.
- Configurable, Flexible/Thriving Ecosystem, Stays Optimized, Integration with SEO Tools, Fights Spam, Landing Pages, Community Features
- Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
- Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
- Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
- Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
- Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
- Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
- Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
- Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
- Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
- Screen shot with arrows to blocks, Let’s see what I can change on the page...I can change that, and that, and that, and...
- Use it for marketing, or lead generation, a community site with user generated content, or an e-commerce site, or all of the above wrapped in a tortilla. Plus, no matter how much the SEO landscape changes, the Drupal community will create a module for it. 650,000 registered users
- Use it for marketing, or lead generation, a community site with user generated content, or an e-commerce site, or all of the above wrapped in a tortilla. Plus, no matter how much the SEO landscape changes, the Drupal community will create a module for it. 650,000 registered users
- Use it for marketing, or lead generation, a community site with user generated content, or an e-commerce site, or all of the above wrapped in a tortilla. Plus, no matter how much the SEO landscape changes, the Drupal community will create a module for it. 650,000 registered users
- Sometimes, keeping your site optimized is like telling your kids to keep their room clean. The good news is Drupal is an adult. With vocabularies, taxonomies, the Open Calais module, and many other tools, you can keep the content on your site very SEO friendly without having to put in the long hours at the office. If anyone adds content to the site it will, in general, be optimized. Also mention Content Siloing. Drupal can manage your content automatically
- Sometimes, keeping your site optimized is like telling your kids to keep their room clean. The good news is Drupal is an adult. With vocabularies, taxonomies, the Open Calais module, and many other tools, you can keep the content on your site very SEO friendly without having to put in the long hours at the office. If anyone adds content to the site it will, in general, be optimized. Also mention Content Siloing. Drupal can manage your content automatically
- Use the new levelten module as an example
- Use the new levelten module as an example
- Mollum is a great example
- Mollum is a great example
- One page can only be optimized for one or two keywords, and a visitor spends very little time on a page before making a decision. Quickly creating multiple landing pages from proven templates is a strenght of Drupal. If you have to create landing pages, that rank in the search engines and convert visitors to customers, Drupal allows you to setup multiple templates that are easily launched
- One page can only be optimized for one or two keywords, and a visitor spends very little time on a page before making a decision. Quickly creating multiple landing pages from proven templates is a strenght of Drupal. If you have to create landing pages, that rank in the search engines and convert visitors to customers, Drupal allows you to setup multiple templates that are easily launched
- UGC can be to an SEO campaign. Examples of community modules, helps you encourage community involvement, and also moderate it
- UGC can be to an SEO campaign. Examples of community modules, helps you encourage community involvement, and also moderate it
- Ask Luke where he gets his info from
- Ask Luke where he gets his info from
- Ask Luke where he gets his info from
- Ask Luke where he gets his info from