Slides from a workshop on blogging and personal branding I gave to first year journalism and PR students at University of Sunderland on 04/03/2010.

1. Students, blogging and the
‘personal brand’
MAC114, University of Sunderland
March 2010
Slideshare.net/joshhalliday
@joshhalliday
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2. Myth #1: Prospective employers
won’t Google me
@joshhalliday
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3. Act: Get your CV to the top of the
pile...
Step #1 Step #2

4. Myth #1: Prospective employers
won’t Google me
http://twitter.com/ruskin147 http://twitter.com/emilybell
/status/6107201244 /statuses/6118763715

5. Myth #2: Measuring return on
investment is impossible
@joshhalliday
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6. Myth #3: You’ve never engaged in
personal branding - AKA...
“I’m not posting that on Facebook
because...!”
@joshhalliday
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7. Why?
More students in media-related courses than there are jobs in the
whole of UK media – according to Andrew Edwards, BBC Radio Leeds
http://bit.ly/bBJUMA
Stand out on this new platform. Let your work PRECEDE you.
INITIATIVE > CONTENT > NETWORKING
@joshhalliday
josh@joshhalliday.net

8. ‘Vlogging’?
(video blogging)
Twitter.com/Documentally @joshhalliday
http://www.youtube.com/user/Documentally josh@joshhalliday.net

9. ‘Vlogging’?
(video blogging)
http://blogs.journalism.co.uk/editors/2010/03 @joshhalliday
/01/honouring-embargoes/ josh@joshhalliday.net

10. ‘Vlogging’?
Step #1
Copy embed code
@joshhalliday
http://www.youtube.com/watch?v=lBCaS-lz1_k josh@joshhalliday.net

11. ‘Vlogging’?
Step #2
Click the HTML tab.
@joshhalliday
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12. ‘Vlogging’?
Step #3
Paste copied code into post body. Et voilà.
@joshhalliday
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13. Bibliography
How?
http://www.emilyingram.com/how-to-build-a-portfolio-web-site/
http://www.emilyingram.com/how-to-market-yourself-on-the-web-online-extras/
http://min186.pbworks.com/
http://delicious.com/sarahhartley/howto
http://www.suzanneyada.com/2009/01/03/resolutions-for-journalism-students-
part-ii-network-like-mad/
Why?
Common sense, plus:
http://www.10000words.net/2009/08/how-twitter-saved-my-career-and-my-life.html
@joshhalliday
josh@joshhalliday.net