1.
Group Research on Mobile
Marketing
Joshua Elliott
Dalton Sebastian
Tanya Cebaseva
Rob Armistead
Hayden Brindley
George Balkwill

2.
Proximity Marketing
Short Range (<10m) Long Range (>10m)
• Bus/Train stations
• Stadiums
• Wall Billboards
• Road Billboards
• Kiosks • Malls

3.
Proximity Marketing
• Mobile Marketing - ‘Close Contact’ wireless distribution of
data
Cellular Network Signal

4.
NFC
“allows people to connect to each other through
smart phones or anything that have a NFC tag”
Used for: Benefits and Uses in Mobile
marketing:
•Access control
•Consumer electronics • Time squeezed consumers
•Healthcare eg. Coffee on way to work
•Information collection and exchange
•Loyalty and coupons
•Payments
•Transport Real world uses:

5.
App Development
SOFTWARE
• Adobe Icon Builder
• Candy Bar
• Software Developer Kit from Apple

6.
App Development
APPS
Bring your files with you Scan a product and add to search for train times and
when you're on the go your basket using our handy fares but also to purchase
Add files to your Favourites barcode scanner plus voice tickets through their mobiles
for fast, offline viewing. search on Android
Top up on the go. Available from all App stores
Easily upload photos and
videos to Dropbox Amend an existing order or
Share freely with friends and delivery slot up until 11pm
family the day before your delivery
is due

7.
iAds
• Set up by Apple for third parties to embed their own
‘interactive’ ads into apps form the App Store
• iAds most likely to
be place as a small
strip at the bottom
or the top of the
app while you are
using the
application

8.
Smartphone Statistics
• 49% UK population own a smartphone
• Global smartphone penetration

9.
Smartphone Statistics
• 51% of users still primarily use their
smartphones for email rather than other
features
“The most popular
smartphone operating system
is Android from Google”;
with the most popular phone
being the Samsung Galaxy S3

10.
QR Codes
• Pattern that encrypts information
• A QR code can hold everything from a contact
card through to a URL (web address)
• typically scanned with an application on a
smartphone through use of the camera which
then presents the information to you
Our groups blog QR code

11.
QR Uses
• Transport for London: employed QR codes to
promote real-time bus timetables
• Take up was large:
– 16000 scans within 5 months from 400 posters