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Kaiser chiefs analysis
1. Media Digipack Analysis JoshWarburton
Kaiser Chiefs – ‘Yours Truly, Angry Mob’
Digipack
Characters
5 men,stereotypesIndie-rockgenresasmostgroups,or artists, are male.Thisisa common
stereotype asmostmusicvideoswithinthisgenre are male groupmembers,whereasfemales
appearto stay withinthe Popgenre.The use of dark clothingonthe frontcoversupports
stereotypesof thisgenre asmostRockartists are portrayedas dark,most particularlybrooding,
individuals –withsongsthatfocus onfeelingsof betrayal,hate,angerandothernegative emotions.
Narrative
There isno clearnarrative withinthisdigipack. However,the title of thisalbumsuggeststhatthe
groupmay have createdthe albumat a time of revolution –especiallyasmostIndie-rocksongs
seemtohave thistheme withinthem.
Iconography
Theyare all wearingdarkclothing,whichisonce againsupportingthe stereotype of the Indie-rock
genre.Thisisa stereotype asthe genre usesdarkclothestohintat the turmoil thatisgoingon
withinthe individual,(the one suffering),whichdarkclothesare commonlyassociatedwithnegative
aspectsof life.
Settings
The front and backcover to thisdigipackare plain,withonlyawhite background.The inside cover,
however,showsawoodenfloorwithalight-box placedonit.The floorisdark,whichsuggeststhat
Low-keylighting(seeStyle) hasbeenusedinorderto make the light-box more noticeable,butalso
to showthe group’sname reflectingoff of the floor.
Style
2. Media Digipack Analysis JoshWarburton
Editing– High Keylighting- makesthe group’sheadandclothescontrastagainstthe light
background. Low-keylighting–onthe innercase of the digipack,it’sa stereotype of the genre asthe
room isdark withonlya light-box beingthe illuminatedarea.Thisisa stereotype asitsuggeststhata
specificitem,object,actor personcan save them.Thissupportsthe stereotype asalmostall groups,
or musicartists,use thissymbol towithintheirmusicvideosorreleases.
Camera – Close Ups- showsthe group’sfacial expressions.Stereotype of themfeeling noemotion,
or showingany.Highangle shot – of the light-box onthe innercase,thishasbeen done toshow the
reflectionof the group’sname comingoff of the woodenfloor. The use of neonlightsgoesagainst
stereotype of Indie rockasit’scommonlyassociatedwiththe genre of electronicmusicorclub
tracks. Thisgoesagainstthisstereotype asitsuggeststhisgroupof artistswill use thistype of music
and incorporate itintotheirownsongs.