Full weekend design thinking and developing ideas spent in Berlin with students, entrepreneurs and fellow industry colleagues to figure out how urban mobility will look like in the future. No coding, only hacking our well-stablished cliches and painpoints regarding mobility for the better!
14. growth of ride sharing business models
Source:Frost&Sullivan
15. from car-based mobility to MaaS
Source:MaaSGlobal
is easy (*)
MaaS makes it easier (**)
(*) … but expensive (TCO),
polluting, needs parking, etc.
(**) … cheaper, more convenient, easier
(travel planner, etc.), smartphone is key, etc.
Source:MaaSGlobal
16. Mobility as a Service
Source:EricssonSource:Ericsson
37. getting rid of drivers
“The reason Uber could be expensive is because you’re not just paying
for the car — you’re paying for the other dude in the car. When there’s
no other dude in the car, the cost of taking an Uber anywhere
becomes cheaper than owning a vehicle.” Travis Kalanick, CEO Uber
43. key takeaways
• it‘s an ecosystem thing
• end of “one size fits all”, customization of the travel experience
• innovation, lean thinking & PPP
• digital disruption, network effect
• public transit from B2C to B2B model• public transit from B2C to B2B model
• big open data
• opportunity with LBS, cross-selling
• separate “production” from “commercialization”
• political buy-in needed
• (shared) business model, (shared) KPIs
• from TCO to TCM
• MaaS a shift paradigm, must be user-centric