Facebook slide deck presented at the OpenID summit at Facebook on 2/10/09

1. OpenID UEX Summit
Tuesday, February 10, 2009

2. In an ideal world...
The user understands...
▪
the value of single sign in.
▪
the relationship between RP and OP
▪
What parts of their identity are being shared
▪
They understand all this without being overwhelmed by choice and
complexity
Tuesday, February 10, 2009

3. Facebook Connect’s Approach
Tuesday, February 10, 2009

4. How can the user understand the value?
Value: Skip filling out this
▪
form or registering if you have
a Facebook account
Problems: this experience is
controlled by the RP.
Solutions:
Education - team works with
outside parties to provide
guidelines, design tips, and best
practices.
Brand - Facebook icon,
distinctive distinctive blue button
Tuesday, February 10, 2009

5. The problem of choice
Citysearch solution
▪
isn’t really scalable to a
bunch of dierent
provider.
At the same time, you
▪
don’t want to present
too many choices.
What is the happy
▪
medium?
Users respond to
▪
brands, not concepts.
Can we limit options
▪
by being smart?
Tuesday, February 10, 2009

6. What is the relationship between RP and
Problem: we want to message
▪
“Hey, these two sites are
going to be tied together
somehow.”
Solutions:
Simple popup - don’t get taken
away from the RP
Graphics - both RP and OP are
portrayed with their logos.
Simplify everything else--not
much text, since users tend not
to read.
Tuesday, February 10, 2009

7. Same philosophy for non-browser
Tuesday, February 10, 2009

8. What’s being shared?
Problem: we want the user to
▪
understand that connecting
means RP will know who they
are, and can publish stu back
to Facebook.
Solutions:
Arrows - indicate what data is being
transferred in each direction
Profile picture - shows up on 3rd
party site.
Simplify - additional permissions
granted later as needed.
Tuesday, February 10, 2009

9. What we’d like to do today
Tuesday, February 10, 2009

10. As a community...
▪ We need to figure out how to sell the value of a
single identity on the web
▪ We need to provide a simple, standardized
authentication experience
Tuesday, February 10, 2009

11. Selling the value
Where should the integration begin?
▪
With log in?
▪
With registration?
▪
How should it be worded?
▪
“Use OpenID...”
▪
“Sign on with your ____ account?”
▪
What graphics or buttons should be used?
▪
Deliverables: provide a list of guidelines and best practices for
▪
the sign on experience
Tuesday, February 10, 2009

12. The Auth Experience
Tuesday, February 10, 2009

13. The Auth Experience
Can we simplify?
▪
Can we standardize?
▪
▪
Tuesday, February 10, 2009

14. (c) 2007 Facebook, Inc. or its licensors. quot;Facebookquot; is a registered trademark of Facebook, Inc.. All rights reserved. 1.0
Tuesday, February 10, 2009