Joy Abella

Greater New York City Area United States

Account Director / Director of Social Media and Online Communications at Lumentus

Integrated marketing communications. It's what we as marketers all strive for every day - for our clients, and for our own professional development. That's what I bring to the table - my years in advertising and marketing, and now social media and content development allow me to help clients figure out what they want to accomplish - across all channels, not just one. Then I help them get the job done. And I've done for it a broad set of industries, including financial services, government, technology, oil & gas and energy. And don't forget pharma, real estate and a smattering of appliances, too. I wasn't always in marketing, I started out in publishing, first on the production end of s...