The document discusses the concept of digital literacy and how it is becoming increasingly important. It notes that 80% of CIOs surveyed felt that their top management was not fully digitally literate. It also contains quotes about how the illiterate of the 21st century will be those who cannot learn, unlearn and relearn. Overall, the document emphasizes that digital literacy and the ability to adapt to changes in digital technology will be crucial for individuals, organizations and societies going forward.

1. Digital Literacy
A new language
for disruption
#otew2012
umpcportal.com flickr @joyce_hostyn
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6. We're in the midst of a new Wapping.
~Andrew Neilz, The Sunday Times

8. How digitally literate are you?
Digital Fluency Snapshot bit.ly/QTUk5V

9. …your executive?
80% of CIOs surveyed are concerned that their top-level
management team is not ‘fully digitally literate’
ca technologies CIO survey

10. … your organization?

11. … your community?

12. … your government?

13. It is not the strongest of the species that survives,
nor the most intelligent that survives. It is the one
that is the most adaptable to change.
~Leon C. Megginson

14. Brian Solis

15. The illiterate of the 21st century will not
be those who cannot read and write,
but those who cannot learn, unlearn,
and relearn.
~Alvin Toffler

16. 89% of executives
believe digital will disrupt their industry…
33% believe their company has the
policies & practices that will enable it to
adapt.
~Forrester, 2012 Survey

17. Digitization leads to business
model changes

18. Digital disruption, when properly understood,
should terrify you
…prevalence of free tools and services that enable
disruptors to rapidly build products and services, the
rise of digital platforms that are easily exploited by
aspiring competitors from all directions, and the
burgeoning class of digital consumers ready to
experiment with new services -- have combined to
unleash a disruptive force that will completely alter
every business on the planet.
~James L. McQuivey, Forrester

19. A
B

20. Dave Snowden, Cognitive Edge 20

21. We have passed the tipping point where
digital is something new, it just is. That
means that every function in any
organisation now needs to be re-written
as digital. At Macmillan, I referred to
this as operationalising digital.
~Katie Smith, CoGapp

22. drawing by Dave Gray

23. drawing by Dave Gray

25. bit.ly/QTUk5V

26. what is digital
fluency?

29. Enterprise architecture
is about designing the
way this company will
do business in the
future.
here’s how Enterprise Architecture here’s how
it should
it works
work
today
tomorrow

42. 49% reported that unfocused meetings is
what makes them feel unproductive at work*
drawn by Dave Gray *USA TODAY Snapshots® poll

44. digital fluency
ability to reliably achieve desired
outcomes through use of digital technology
helped or hindered by the situational forces
and the digital fluency of others
Digital Fluency bit.ly/Tx1lvA

45. anti-literacy pre-literacy literacy fluency
don’t see need to recognize change is view change as change as
change needed already overcome opportunity
so may not see
don’t see value in understand value in continuing know when and why
use of digital media potential value to learn (or why not) to use
digital tools
assume but difficulty using know what tools to
technologies, not basic digital tools use and how to use ability to choose the
people, cause right tools and use
success or failure and oversimplify or but may not have multiple tools in
underestimate role enough experience combination
of a new technology to achieve desired
outcomes look for uses in
unintended ways
cite number of
posts, tweets, or
followers as key
metric
Digital Fluency, Christian Briggs bit.ly/Tx1lvA

46. there be dragons

47. Christian Briggs

50. way of thinking

51. habit of mind

52. an ongoing process
and group of
practices

53. game
literacy
information
literacy
visual
literacy

54. information literacy is the ability to know when
there is a need for information, to be able to identify, locate,
evaluate, and effectively use that information for the issue or
problem at hand
~National Forum on Information Literacy
game
literacy
information
literacy
visual
literacy

56. visual literacy is a set of abilities that enables an
individual to effectively find, interpret, evaluate, use,
and create images and visual media
~ACRL Standard
game
literacy
information
literacy
visual
literacy

58. game literacy is based on three concepts: systems,
play, and design… it asks how game playing and game
design can be seen as models for learning and action in the
real world
~Eric Zimmerman
game
literacy
information
literacy
visual
literacy

64. A person using these
skills to interact with
society may be called
a digital citizen.
~Wikipedia

65. digital literacies
education
work
context
community
interest
personal

66. personal
(digital lifestyle)

69. community
(digital
citizenship)

70. work
(digital
economy)

71. education
(digital learning)

72. everything was once new

75. bit.ly/WjTiRn

76. Crossing Boundaries: Digital Literacy in Enterprises, Lilia Efimova and Jonathan Grudin

77. making digital
a habit of mind

78. current desired
belief belief
what do
they need to
know, do,
and believe
to change?
what new
habits to
they need to
current develop? desired
behavior behavior
drawing by Austin Kleon

79. What items you would
include in baseline digital
abilities training for your
organization?

80. collective
networking appropriation negotiation play
intelligence
11 abilities of digital transmedia
negotiation
distributed
performance multitasking judgment visualization
cognition
Christian Briggs slidesha.re/VBhRfp

81. Doug Belshaw

82. Mozilla Web Literacies dougbelshaw flickr

83. don’t make assumptions

86. avoid mistakes in
behavior change

87. RELYING ON WILLPOWER FOR LONG-TERM CHANGE
ATTEMPTING BIG LEAPS INSTEAD OF BABY STEPS
IGNORING HOW ENVIRONMENT SHAPES BEHAVIOR
TRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONES
BLAMING FAILURE ON LACK OF MOTIVATION
UNDERESTIMATING THE POWER OF TRIGGERS
BELIEVING THAT INFORMATION LEADS TO ACTION
FOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORS
SEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIME
ASSUMING BEHAVIOR CHANGE IS DIFFICULT
Persuasive Technology Lab Stanford

88. RELYING ON WILLPOWER FOR LONG-TERM CHANGE
ATTEMPTING BIG LEAPS INSTEAD OF BABY STEPS
IGNORING HOW ENVIRONMENT SHAPES BEHAVIOR
TRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONES
BLAMING FAILURE ON LACK OF MOTIVATION
UNDERESTIMATING THE POWER OF TRIGGERS
BELIEVING THAT INFORMATION LEADS TO ACTION
FOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORS
SEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIME
ASSUMING BEHAVIOR CHANGE IS DIFFICULT
Persuasive Technology Lab Stanford

89. Fogg Behavior Model, Pushing Buttons & Pulling Triggers, Kelsey Ruger

90. wiki for
project status
How might we gamestorming for
collaborate better on rapid
projects? co-creation
?
collective
play visualization
intelligence

91. project status
status meeting
routine
project status visibility
Monday morning
manager feedback
trigger reward
Charles Duhigg, How Habits Work

92. project status
post status update to wiki
link documents
routine
project status visibility
Monday morning
manager feedback
trigger reward
abilities: motivators:
• wiki tool • manager “put it
• team training in the wiki”
• team coaching (knowledge • social
champion, tips & tricks during acceptance of
team meetings) team
distributed collective
networking
cognition intelligence

93. Today, the basis of change is
small changes in human
behaviour, rather than grand
organisational changes. It is a
matter of hundreds (or even
thousands) of individuals acting
in new ways…
~Daniel M. Cable, Professor of Organisational Behaviour

94. from digital
literacy to digital
enterprise

95. enterprise
organization
community
team
individual

96. …we established a baseline digital-
skills inventory that’s tailored to every
level of advancement in the
organization.
We have a training facility to make sure that if you’re in a
particular area, you’re competent on the systems for
that area. This goes for senior managers too; we have an
area in the facility where we can pull the curtains, so to
speak, and work with senior managers privately so we
don’t embarrass anyone.
~Robert McDonald, CEO P&G

97. here’s how Enterprise Architecture here’s how
it should
it works
work
today
tomorrow

101. Disruption is the art of asking better
questions, challenging conventional
wisdom and overturning assumptions
and prejudices that get in the way of
imagining new possibilities and
visionary ideas.
~TBWA/RAAD

102. How might we
use social business
to improve health
in low-incomes
communities?
OpenIDEO bit.ly/11ZZAxl

103. ?
How might we
service customers ?
through mobile &
social channels?
?

104. ?
How might we
engage our ?
employees in an
entirely new way?
?

105. ?
How might we
rethink the ?
shopping
experience?
?

107. you can teach an old dog new
tricks

108. The digital revolution is almost as disruptive
to the traditional media business as
electricity was to the candle business.
In 2008, media declared the sky was falling:
print would soon be dead. The world
watched on in bewilderment as the
publishing industry turned completely upside
down – a trend that is luckily tapering as the
media industry adjusts to generating digital
revenue with a whole new take on pricing
and distribution.
~Ken Auletta, The New Yorker
Roadmap to Publishing Trends 2012

109. the publishing market is growing,
not shrinking
~Bob Stein, Institute for the Future of Books

110. Roadmap to Publishing Trends bit.ly/VUhLlO

112. Is the future of literature the online game World of Warcraft?
~Bob Stein, Institute for the Future of Books

113. become a digital
citizen

114. inspire your
organization to start
dreaming in digital

115. It’s 2020 and your organization is
dead. What happened? Write the
obituary for your organization.
Capt' Gorgeous flickr
115

116. stay in touch
@joyce_hostyn
jhostyn@opentext.com
www.joycehostyn.com/blog