Joyce Schwarz www.jcombusinessdevelopment.com combines more than 25 years experience in business development, marketing and advising more than 50 brands and more than 75 early stage venture funded companies ranging from emusic.com to Primesense (xbox kinect ) Schwarz can offer you * golden rolodex of more than 5000 VIPS at C level or higher that she knows or has done deals with and a strong record of more than $100 million in alliances, sponsorships and proven deals joyceschwarz@gmail.com 310-822-3119. www.jcombusinessdevelopment.com

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14004 Palawan Way, Ph 6
Marina Del Rey, CA 90292
310-822-3119, 310-822-6139 fax
joycecom@aol.com
Resume: Joyce A. Schwarz
Joyce Schwarz Summary of Expertise:
Award winning senior business development, branding, marketing, promotion
and digital media and emerging entertainment expert, author, and speaker as
seen in Wall Street Journal, Fox Business News, FOX TV, E Entertainment TV and at
such major conferences as CES (Consumer Electronics Show, Digital Hollywood and
chair Paris France Internet/ITV and Show Biz Expo (keynote)
Corporate, major advertising agency and Fortune 500 brand expertise: Joyce is an
internationally recognized business development pro with 20 plus years ad/marketing agency VP
level executive including Foote Cone & Ogilvy. PLUS: START-UP JUMP STARTS AND
LAUNCHES: Strong record of more than 75 new product launches telecom, emerging media and
entertainment ranging from e music to Primesense.com (complete list on request).
Superb CEO Level client relationships and marketing, branding and public relations regionally
and nationally for such major brands as AT&T, Qualcomm, Leap Wireless , Clairol, emusic.com,
Intel & entertainment networks and studios. Schwarz offers proven new business acquisition and
current client acquisition experience totaling more than $200 million for agencies and clients in
the areas of packaged goods, travel & tourism, technology, emerging entertainment, media and
financial services.
Scroll down for more info on skill sets and experience (ask about the list of 75 early
stage venture funded firms Joyce Schwarz has advised ranging from emusic.com to
Primesense.com.
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Skill set includes: (see list below the infographic)
Joyce Schwarz, draft resume infographic, prepared 5/20/11
Skill set includes:
• TEAM MANAGEMENT: More than a decade of experience leading, managing and
motivating teams of up to 200 at PR Advertising ad agencies and in-house marketing and
business development departments. More than a fifty awards ranging from AAAA
Outstanding Ad campaigns to BOSS OF THE YEAR ABWA to PRSA Accreditaton as an
APR.
• INNOVATIVE STAFF TRAINING AND RETENTION: Outstanding ability to support
and promote innovative training and staff retention. Supervise account teams; ensure
consistently superb work product and workflow project management. Named Amazing
Woman Los Angeles 2011.
• BUDGET MANAGEMENT: Handle resources (staffing, budget, etc.) and multiple client
accounts effectively and efficiently responsible for budgets ranging up to $100M. Strong
experience managing and advising CEO and management level for technology clients with
extensive new product roll-outs, go-to-market strategy in the Media, Internet, Telecom and
Mobile Device arena.
• GOLDEN ROLODEX AND SOCIAL MEDIA EXPERTISE: More than 20,000
personal (Joyce has met) contacts in technology, media, marketing and
promotion. In-depth knowledge of technology and mainstream media relations
and extensive VIP media relationships Recognized expert in public relations and
marketing. Social media expert with more than 75,000 professional contacts on
LinkedIn, Twitter, Facebook, Blog and professional newsletter.
• AWARD WINNING AUTHOR AND BUSINESS BLOGGER AND COLUMNIST:
and trade article writer for such publications as Business2.0, I Media, AOL

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Business, LA TIMES, Wall Street Journal, NY Times and more. Five books
published by major publishing firms including Pearson Publishing, Harcourt Brace,
Harper Collins and Career Press. 200 published articles, columns and
presentations on new media, wireless , emerging tech and the future of the
workplace. Joyce’s blog www.hollywood2020.net has more than ¾ million
page views (750,000+) and 2100 posts.
• Hands-on management strategy. Recognized senior counsel advisor to clients,
Identify, recommend, and implement additional marketing, business
development and branding initiatives in line with clients’ business goals. Brands
including but not limited to Revlon, Sheraton, AT&T, and more.
Additional Skills Overview: *brand strategy *business development *market research analysis
*public relations leadership, *regional and national product launches *personnel management and
team building in multiple offices/divisions *new business proposal research, creation and
presentations *media planning for electronic, print and interactive media *speaker and moderator at
industry trade conferences and conventions internationally.
Record of Success:
JCOM EMERGING MEDIA AND ENTERTAINMENT CONSULTING: MARKETING,
BUSINESS DEVELOPMENT & High level positioning/ PR: www.joycecom.com, Marina Del
Rey, Ca: 2003-Present:
Retainer-based consulting for funded start-ups and Fortune 1000 companies in the emerging
entertainment and emerging technology arena. Clients include: Aico VOIP, BABY GENIUS
(children’s entertainment/education products), American Brands (distributor film & video), Private
Network (Prepaid Point of Sale Payment Systems), Sanrio, Korean Telecom and various Japanese
research and development projects. Services include: content development, management consulting,
customer acquisition, business development, partnerships & alliances and more. Have worked as an
advisor for 75 early stage venture funded companies.
CHIEF STRATEGIC OFFICER and co-founder : Mayday Interactive Advertising &
Marketing, Santa Monica, California – 1999 to 2003
Boutique marketing, branding and PR agency for nationally recognized clients including: Sanrio
(HELLO KITTY), ETV Hollywood (broadband network), CETV (Career Television Network),
Eduville Publishing, Rpost, Sureclix, Swatch, Macy’s, UNICEF & more. Responsibility includes:
new business development-$50,000 per month average new business acquisition fees, branding and
strategic planning proposals and presentations in Los Angeles, Chicago, Las Vegas, Tokyo and
Sydney, Australia.. Strong record of setting up partnerships, alliances and sponsorships with more
than 150 major corporations and brands for our clients (record available upon request).
PRESIDENT : Promote Branding, Marketing & Promotional Agency, Motown Building,
Hollywood, California, 1996-1999.
International agency serving the consumer packaged goods, music and entertainment industries with
a broad range of integrated marketing services including branding, promotions, new product
launches, special events and emerging media (Internet & Interactive). Clients include: Disney, New
Line, Weinerschnitzel, Johnson & Johnson Accuvue, DARE, MADD, California Film Commission,
International Documentary Association, Sundance Institute Producer’s Program, General Foods (new
product launches), THE NEW HOME SHOW (PBS launch 200 markets), Philips Electronics &
more. Chairman and organizer Paris, France, Internet/ITV conference. Speaker/moderator: Internet
World, CES, VSDA and ITV New York. Content creation in electronic, print and interactive areas.

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PRODUCER AND PARTNER, Highland Entertainment, 953 North Highland, Hollywood,
California (1986 – 1996). Branding, marketing and media production and outsource services for
Hollywood networks, studios, independent production companies and regional and national
advertising, public relations and marketing agencies. Event production (more than 100 events
ranging from IDA Film Festival to MADD. Conference development and organizing ranging from
trade show booth development to presentations for such major conferences as Comdex, NATPE, CES
and PMA.
ORGANIZED AND CONDUCTED HOLLYWOOD’s FIRST WORKSHOPS ON new
media/internet/Digital media for the Directors Guild of America, Writers Guild of America,
Women in Film, California Film Commission and Learning Annex. Organized some of the first
major conferences including LA Computer Fair/confab, Digital DAY LA for the Mayor’s Office, TV
Academy Interactive Day, Computer Expo NYC and SFO, Paris France Internet/ITV Confeerence
(1995-1997)
Content development and production: creation and CD ROM and multimedia creation for clients
ranging from The Getty Museum to Disney. Work for hire/outsourcing for more than 10 other
agencies in the Los Angeles area and nationally. Emerging media work for AOL, Prodigy & other
online services ranging from Hollywood Network to Match.com.
Vice President, New Business Development, Ogilvy Advertosomg Honolulu, Hawaii.
Number three exec in agency division with more than $150 million in billing. Responsible for new
business development, creation and supervision of staff of 55 employees in the areas of market
research, media, creative services, public relations, promotions and economic development. Clients
included such major names as: Sunkist, Sheraton Hotels (34 properties Hawaii, Asia), Revlon
(Hawaii/Japan), Reynolds Aluminum, Aloha Airlines, Continental Airlines, State of Hawaii, State of
Alaska, Fiji Travel Commission, Australia Trade Commission and Apple Computers. Executive
Director, Business Communications Council, National Director, Visitor Industry Education Council
Significant achievement: creation, organizing and supervising team for $40 million dollar co-op
marketing program ISLANDS OF ALOHA featuring such major brands as Bank of Hawaii,
United Airlines, Sheraton Hotels, Ford Motor Co., Revlon and Bloomingdale’s and Vogue Magazine.
Cross-platform program in electronic, print and point of sale at more than 900 retail outlets
nationally. Turned NYC into Hawaii!
Account Supervisor, Business Development Manager, Foote Cone & Belding, San Francisco.
Advertising, marketing, market research and retail promotions for such major brands as: Levis,
Clairol, Campbell’s, AT&T , PacBell and Armour Dial. New product launches for Armour Dial,
Clorox (food product division) Kraft (Capri Sun) & more. Consumer Focus Group studies, analysis
and supermarket and shopping mall intercept studies for major national brands. Numerous awards
including Time-Life Citation for Direct Response, ABWA Boss of the Year and Outstanding Young
Woman in America nomination. Increased business 27 percent in the first year of employment.
EDUCATION:
Bachelor of Science, Ohio University
MBA Studies, University of San Francisco
Masters Degree in Film: University of Southern California, 1984
Certified Business Counselor (CBC, Business broker for: buying and selling business)
APR (Accredited Public Relations Consultant) PRSA
PUBLICATIONS:(list available upon request) includes more than 100 articles and columns for
such trade publications as TV WEEK, digitrends.net, FILM & VIDEO magazine, SAM (Sales &
Marketing Magazine) and others. Five published books – Harcourt Brace Publishing,
Que/Macmillan and Career Press. Technical and Trade Papers presented at AdTech, NAB, CES,
VSDA and more on New Millennium Marketing, Integrated Communications and Emerging Media
and Technology.

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MEDIA INTERVIEWS: More than 50 media interviews on NBC, PBS, National Public Radio,
Family Computing, LOS ANGELES TIMES, LOS ANGELES DAILY NEWS, DENVER POST, SAN
FRANCISCO EXAMINER, MONEY MAGAZINE and WALL STREET JOURNAL etc.