NYU SCPS Joyce Sullivan presents LinkedIn - Your OnLine Brand

1. Created and Presented by: Joyce Sullivan Chief Digital Strategist Financial Women’s Association FWA.org SOCIAL MEDIA MARKETING STRATEGY & EXECUTION SUMMER INTENSIVE New York University School of Continuing and Professional Studies Division of Program in Business 11 West 42nd Street, Room 431E New York, NY 10036 Exclusive Presentation for: Wednesday, July 27, 2011 The Business of Business-Focused Social Media

5. Source: http://mashable.com/2011/07/09/linkedin-infographic/

6. Source: http://mashable.com/2011/07/09/linkedin-infographic/

9. What is LinkedIn?

10. LinkedIn Home Page

11. View your LinkedIn public profile

12. Customize your LinkedIn public profile

13. Look for ‘Your Name’, on upper right of Home Page, click on drop down ‘Settings’

15. Create a 100% complete LinkedIn profile

16. Share your basic information

17. Tell your story through your job history

18. Discover People You May Know

19. Start sharing on LinkedIn

20. Stay connected with your inbox

21. Join professional and alumni groups

22. Start a conversation with LinkedIn Groups

23. How to find a new job using LinkedIn?

24. LinkedIn Jobs

25. Questions ?

27. Created and Presented by: Joyce Sullivan Chief Digital Strategist Financial Women’s Association FWA.org SOCIAL MEDIA MARKETING STRATEGY & EXECUTION SUMMER INTENSIVE New York University School of Continuing and Professional Studies Division of Program in Business 11 West 42nd Street, Room 431E New York, NY 10036 Exclusive Presentation for: Wednesday, July 27, 2011 The Business of Business-Focused Social Media