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Growth Hacks: Como viralizar e crescer seu produto ou startup

Palestra sobre Growth Hacks e como crescer e viralizar seu produto ou startup

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Growth Hacks: Como viralizar e crescer seu produto ou startup

  1. 1. Growth Hacks: Como viralizar e crescer seu produto ou startup José Papo Amazon Evangelist @josepapo
  2. 2. Growth Hacking “Self-perpetuating marketing machine” Crescimento baseado em pull e não push. Atração de clientes direcionada pelo próprio produto e inspirada por dados. http://www.aginnt.com/growth-hacker http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
  3. 3. Growth Hacker Aquele que tem como foco e paixão o crescimento, através de métodos empíricos e escaláveis. Um híbrido de marketer e developer http://www.aginnt.com/growth-hacker http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
  4. 4. http://www.amazon.com.br/Flip-Funnel-Existing-Customers-ebook/dp/B0034DGPQ8
  5. 5. "The right way to make a product is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting and advertising it. If you build a great product or service, customers will tell each other" http://www.siliconvalleywatcher.com/mt/archives/2010/07/jeff_bezos_put.php
  6. 6. "Our whole philosophy became ‘let’s take most of the money we would’ve spent on paid advertising and paid marketing and instead of spending it on that invest it in the customer experience/customer service and then let our customers do the marketing for us through word of mouth’ and that became the whole business model" http://blog.kissmetrics.com/zappos-art-of-culture/
  7. 7. Growth Hacking 101
  8. 8. http://www.amazon.com.br/Running-Lean-Iterate-Series-ebook/dp/B006UKFFE0
  9. 9. http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
  10. 10. http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
  11. 11. Growth Hack Popular 1: Viral Loop …
  12. 12. “The steps a user goes through between entering the site to inviting the next set of users” – Andrew Chen http://andrewchen.co/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/
  13. 13. http://www.amazon.com.br/Contagious-Why-Things-Catch-ebook/dp/B008J4GQKW
  14. 14. 6 princípios do “Contágio” • Social Currency • Triggers • Emotion • Public • Practical Value • Stories
  15. 15. http://dl.dropbox.com/u/20898127/design-for-viral-growth1.jpg
  16. 16. Growth Hack Popular 2: Lead Nurturing …
  17. 17. “Lead nurturing is the process of building a relationship by conducting an informative dialog that helps qualified prospects who are not yet ready to buy” – Jon Miller http://blog.marketo.com/blog/2006/12/7_lead_nurturin.html
  18. 18. http://www.amazon.com.br/Revenue-Disruption-Game-Changing-Strategies-ebook/dp/B007OWRC6M
  19. 19. Growth Hack Popular 3: Gamification …
  20. 20. “Gamification is the use of game thinking and game mechanics in a non-game context to engage users and solve problems” http://dl.acm.org/citation.cfm?id=2181037.2181040
  21. 21. http://www.amazon.com.br/Gamification-Revolution-Mechanics-Competition-ebook/dp/B00BDE6AKG
  22. 22. Growth Hacking na prática: Exemplos de mercado
  23. 23. SaaS para Growth Hackers
  24. 24. PS: Momento Referral (Ou Jabá Para os Outros !)
  25. 25. Gostou dos Growth Hacks? Viralize esses slides  !!! slideshare.net/jpapo/grhacksbrasil
  26. 26. OBRIGADO! slideshare.net/jpapo José Papo Amazon Evangelist @josepapo