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Social Media 101 - Lamar Johnson

Notes de l'éditeur

  1. Three children, Casa Grande Elementary School Board, Arizona School Boards Association
  2. Three children, Casa Grande Elementary School Board, Arizona School Boards Association
  3. Social interactions carried through computer networks. Everything but the physical meeting, book clubs, fundraising, organization, chit chat between friends and family, meeting new people. It is imprinting of the dynamic human interaction on scalable computer systems.
  4. Time and distance. Time is the one asset that is irreplaceable..word of mouth and social can make life simpler. Asynchronous communication Distance...everyone is a keystroke away. Global communication is reduced to nothingness.
  5. There are over 140 active social networks, not including ning which is a network of networks. In this introduction we will discuss some of the tools in the social media arena. How they came about and what niche they fill.
  6. web + log = blog. Technorati lists the top 10 blogs in the world reaching. While their is form and function, the basics are regularly spreading your message to a group of followers. It started as people manually updating their webpages and evolved in to journaling. Then in 1998, things changed.
  7. History of blogging. Open Diary 1998, LiveJournal and Blogger 1999. Believe, Cher, 3 AM - Matchbox Twenty, Getting Jiggy Wit It - Will Smith
  8. Bloggers are supplanting regular media Bloggers become experts in the fields and are relied upon for information Bloggers can be free from the rules that govern other media, time to press, editorial slant, and can speak directly to their audience.
  9. Famous bloggers and their effect. Arriana Huffington, Chris Brogan, Gary Vaynerchuk.
  10. 2003 LinkedIn is launched
  11. Reid Hoffman May 2003 with team of 11. All active in paypal and other social media and internet ventures get together.
  12. Social networking for business contacts. Broker deals, peer analysis, marketing, finance and all types of questions answered. Carolyn Reid example River Biasi example
  13. Stanley Milgram’s 1967 Experiment to Malcolm Gladwell’s 2000 best seller Tipping point.
  14. Decision makers from every industry are on and leveraging Linkedin. Meeting, discussing and making purchase decisions.
  15. August 2003
  16. August 2003
  17. Established in 2004. 22 yo Canadian Avril Lavigne sells almost 7,000,000 albums. My Happy Ending.
  18. It all began with Mark Zuckerberg and a girl. October 28, 2003 - facemash is invented by hacking and stealing. Thefacebook launches in 2004, September 2006, opens to everyone 13 and up, and October 2008, Facebook International is established in Ireland. Fall 2009, 350,000,000 users
  19. Robin Dunbar. Neocortex (the brain) 100 - 230, 148 ~150
  20. Yelp, Urbanspoon and two or three others. 31 million monthly visitors. October 2004
  21. Twitter
  22. Twitter
  23. Biz Stone - co-founder of Blogger and Jack Dorsey - dispatch and real-time information guru. 2006 launch. June Pointer of the Pointer Sisters passes away. I’m So Excited.
  24. Breaking news, US Airwas Flight 1549 on January 15, 2009
  25. Twitter
  26. Loyalty of people to Facebook versus Google pages