The document summarizes key topics that will be covered at the Orlando Social Media Summit hosted by Design Theory, including marketing tactics for social media accounts, leveraging time for social media efforts, tracking return on investment, and free apps to boost social profiles. It provides tips and strategies for optimizing the use of various social media platforms like Google Alerts, Google+, LinkedIn, Facebook, Twitter, blogging, and social media management apps. The document aims to teach attendees how to fully utilize different social networks and analytics tools for their business or personal branding.

1. The
Orlando
Social
Media
Summit
Hosted
by
Design
Theory

2. What
You’re
Going
To
Learn:
• Key
marke<ng
and
engaging
tac<cs
you
can
use
today
in
your
social
media
accounts
• Learn
how
to
leverage
your
<me
for
your
efforts
• Find
out
how
to
track
your
return
on
investment
• Discover
free
apps
that
will
help
boost
your
social
profiles
and
usability

3. Our
Sponsors

4. Ge6ng
More
Use
With
Google
Google Alerts is great for Google’s Adwords is a great
monitoring keywords being used free tool if you really want to
on the internet. Some great learn what keywords are being
ways to use it include: search, how many times, and
what your competition level is
• Keep tabs on your business for such words. You can also
name & brand refine your search to base it
• Spy on your competition from your website, business, or
• Email notifications on when service.
keywords are websites
Its worth noting that an estimated 75%
of people who use search will click on
organic links as apposed to the paid
advertisements

5. Google Plus is Google’s new social network to rival Facebook.
One of the main things that makes this social network important is
that its tied to the biggest and most respected search engines on
the internet. Creating content on this network almost instantly
gets indexed.
If you currently have a site or blog, be sure to add that +1 Button
to your site. Think Facebook “Like” for Google search.

6. True
Tracking
With
Analy=cs

7. Fully
U=lizing
Linked
In
Important Factors that can be crucial to
your profile are having it filled up 100%
• Having a good profile headshot
• Listing all your skills
• Recommendations
• Current and recent work history
• Links to your websites
• Work Experience
• Education
• Activity
• Contact Information

9. Tips
for
Linked
In
• Get
a
lot
of
connec<ons
• Join
Discussion
groups
• Answer
Linked
In
ques<ons
area
• Build
your
business
page
and
post
status
updates.
This
is
the
one
place
you
actually
can
brag,
sell,
and
talk
about
all
that
you’re
business
is
doing.

10. Boos=ng
Engagement
on
Facebook
Facebook Fan/Business Pages are a
great social extension of your website.
• Research the best time to post
• Using images and videos more
• Crowdsourcing with polls
• Celebrate a fan of the week/month
• Celebrate holidays while featuring
your services at the same time
• Add a personal message when
posting links to other sites in your
status update
• Schedule Product sales monthly

11. Elixir
For
TwiHer
TwiMer
is
a
real
<me
social
network.
When
news
breaks
on
TV
chances
are
it
was
tweeted
by
hundreds
minutes
prior.
Tweets
are
like
a
rolling
conversa<on
that
can
start
now,
con<nue
for
moments,
and
picked
up
again
later
or
even
joined
by
many
others.

12. Twee=ng
2.0
• It’s not all about the numbers
• Have a fully updated profile
• Use a real picture and not a logo
• If you get into Twitter, stay consistent
• Ask and encourage people to RT
• Use Search.Twitter.com
• Get personal, but not too personal
• Understand how to court other users
• Tone down the selling out the gate
• Take full advantage of link shortening
• Join some of these directories

13. Blogging
For
Your
Business
Blogging
gives
you
a
stage
to
talk
about
your
industry
or
services
in
a
way
that
will
make
you
seem
like
you’re
the
authority.
You’ll
want
to
provide
very
useful
informa<on,
<ps,
tricks,
and
shortcuts
on
how
to
do
some
of
the
services
you
offer.
Readers
want
to
feel
like
they’re
geQng
away
with
something
for
free.
However
the
more
you
offer
up
in
knowledge,
the
more
you
are
regarded
as
the
authority
on
your
industry
or
trade.

14. Blogging
• Self-hosted
• Have a great call to action
• Easily share posts with social buttons
• Using keywords in post titles
• Post frequency
• Post consistency
• Use embedded links
• Use 8th grade level of comprehension
• Use visual aids; pictures, graphs, etc.
• Submit your posts to Stumbled Upon,
Digg, and other link sharing sites

15. The
Apps
Email Reports Twitter Directory/Submissions
• Lijit • WeFollow
• Nutshellmail • Twellow
• Facebook Insights • Twiends
• Crowdbooster
Social Ranking Cross Platform Posts/Scheduling
• Klout • Buffer
• Edgerank • Hootsuite
• Website Grader • Tweetdeck

16. Bit.ly

17. Hootsuite

18. Tweetdeck

19. SocialBro

20. Edgerank

21. Social
Tracking

22. Questions?