Overview of Research Services

1. pureprofile
Online Market Research Services

2. 10 YEARS
connecting respondents to researchers
3,200
questions are available to target on
45 COUNTRIES
are available to researchers for projects
Offices in:
Sydney, San Francisco,
New York, London & Mumbai
Fifty Thousand
new Account Holders join each month

3. PUREPROFILE OVERVIEW
• pureprofile is an online market research panel
with ongoing access to over 320,000 Australians
and 240,000 UK residents + International cohort
provision upon request.
• Our Account Holders have opted in to receive
market research surveys, our advanced profiling
system allows us to create unique target groups.
• We offer extremely high response rates, an
average project turn around time of 4 days and
a highly competitive cost structure.
• Established in Australia, 2001.

4. We work with OVER 200
companies each month
helping them find the right consumers for their online surveys.
Research Clients Agency Clients Direct Clients
Galaxy Research Frost & Sullivan Mediabrands Analytics OMD Suncorp Lastminute.com
Millward Brown Lewers Research Mc Cann World Group Edelman Brown Forman University clients (Uni SA,
UTS, UNSW, Berkeley, Wharton, LBS)
SSI Sweeney Research Clemenger Group Razor Media Telstra/BigPond
GMI Celsius Research Group M (Mindshare, JWT HSBC World Masters Games
Mediacom, MEC Medialab) Turner International
QAI 5th Dimension Naked Expedia.com
Singleton Ogilvy Bupa Australia
Jigsaw Ipsos Australia Mather Toyota
Hill & Knowlton + many more...
IRM + many more... + many more... GSK
Porter Novelli

5. Client Testimonial
“CenSoc has worked with and used pureprofile's panel to
implement simple and very complex discrete choice
experiments.
Jordan Louviere
Executive Director Over the past three years we have used the pureprofile panel
The Centre for the Study of Choice (CenSoC) to conduct dozens of academic and applied research studies.
The University of Technology, Sydney We have always found their staff to be very professional and
helpful.
Importantly for an academic researcher like CenSoC, we have
found the data that we obtain from the panel to be very
high quality.
Frankly, it would be hard to imagine a better research
partner or service provider.”

6. Research Capabilities
Brand Tracking/Awareness Consumer Insight
Ad Tracking/Awareness Pre-pitch Research
Weekly omnibus PR Research
B2B Research Choice Modelling
Creative/Concept Testing Academic/Ph.D. Research
• Ad-hoc or Tracking

7. Sample Provision
320,000 Australians Up to 850 targetable profile
criteria
Australia wide location
spread ABS data targeting
Regional samples Weighted sample
distribution
Targeted business panels
• We use our in-house proprietary technology platform to build target groups and
deliver research surveys specifically to a pre-defined audience.

8. Sample Profiling
Categories include:
About You Money & Finance Shopping Automotive & Transport
Beauty Opinions & Views Entertainment & Leisure Utilities & Services
Media Work & Education Technology & Electrical Health & Wellbeing
Online Insurances Clothing & Apparel Communications
Travel Aspirations Eating & Drinking Home & Furniture
• Each category is made up of multiple sub-categories containing dynamic lists
of relevant questions
• Any answer provided by any Account Holder can be subsequently targeted

9. Hosting & Reporting
Two industry leading survey Provision of full raw data
software options sets - (Excel, SPSS)
- Full multi media capacity
Cross-tab reporting - (Tables)
Dedicated scripting and
account management teams Free text coding
Full scripting/hosting/
reporting or Sample Provision

10. Example Research Campaign
nextbutton invitation Landing page

11. Client Testimonial
“Over the last three years I have worked and relied on
pureprofile for quantitative research both as a consultant to
Sarah Ashton several large Australian brands and also as an in-house PR
Public Relations Director professional for BigPond and Wizard Home Loans.
Telstra / BigPond
Their diverse research panel means that campaigns can
be tailored to your identified target audience, and offers
a large enough sample size to ensure credibility of the
research project.
I highly recommend pureprofile as a quality research
resource to all public relations professionals.”

12. Juliana Plahn-Brewer
Account Executive
jpb@pureprofile.com
+61 (2) 9333 9723
Sydney office