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The Media and Ireland’s 
Economic Crisis 
Julien Mercille 
University College Dublin
Political economy of the Irish 
media 
• (1) Corporate and government links 
– Boards of Directors; Shareholders; Funding; 
etc. 
• (2) Advertising pressures 
• (3) ‘Experts’
Housing bubble 
• Identifiable 
• Price/Rent ratio, Price/Income ratio 
• Dean Baker in the US, The Economist 
worldwide
Housing bubble (non) coverage 
• Many articles pre-2008 mention bubble but 
say there isn’t one 
• David McWilliams and Morgan Kelly 
drowned in a sea of 40,000 articles on the 
economy (IT, 2000-2007) 
• Cheerleaders: The Best Is Yet To Come 
(2007, Marc Coleman)
Marc Coleman: Greatest Hits 
• ‘Far from collapsing, our economy and 
property prices will do more than hold up’ 
• Those who warn of a bubble are ‘careless 
talkers’ and ‘talking nonsense’ 
• ‘Far from an economic storm—or a 
property shock—Ireland’s economy is set to 
rock and roll into the century’ 
• ‘Far from collapsing, our economy and 
property prices will do more than hold up’
Marc Coleman: Greatest Hits 
• ‘Nothing dangerous is in prospect’ for the 
housing market 
• ‘House prices set for soft landing’ 
• ‘Ryanair effect’ will ensure a strong 
property market 
• ‘Legalisation of contraception a “major 
factor” in house price rise’
Austerity 
• Fiscal consolidation is expansionary, 
especially if spending cuts 
• ‘History says cut when the economy is 
weak’ is ‘the best way out of recession’ 
(Dan O’Brien, IT, 2010) 
• But IMF: contractionary, especially if all 
countries do it at the same time
Significant support for fiscal 
consolidation 
• Irish Times’ education campaign 
• 58% for, 10% against, 32% neutral 
• Authorship: 57% financial 
sector/economists; 20% FG/FF politicians; 
9% academics; 7% progressive 
organisation; 3% trade union
Significant support for fiscal 
consolidation 
• Irish Times’ education campaign 
• 58% for, 10% against, 32% neutral 
• Authorship: 57% financial 
sector/economists; 20% FG/FF politicians; 
9% academics; 7% progressive 
organisation; 3% trade union

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Julien Kenmare slides Cork Oct 2014

  • 1. The Media and Ireland’s Economic Crisis Julien Mercille University College Dublin
  • 2. Political economy of the Irish media • (1) Corporate and government links – Boards of Directors; Shareholders; Funding; etc. • (2) Advertising pressures • (3) ‘Experts’
  • 3. Housing bubble • Identifiable • Price/Rent ratio, Price/Income ratio • Dean Baker in the US, The Economist worldwide
  • 4.
  • 5. Housing bubble (non) coverage • Many articles pre-2008 mention bubble but say there isn’t one • David McWilliams and Morgan Kelly drowned in a sea of 40,000 articles on the economy (IT, 2000-2007) • Cheerleaders: The Best Is Yet To Come (2007, Marc Coleman)
  • 6. Marc Coleman: Greatest Hits • ‘Far from collapsing, our economy and property prices will do more than hold up’ • Those who warn of a bubble are ‘careless talkers’ and ‘talking nonsense’ • ‘Far from an economic storm—or a property shock—Ireland’s economy is set to rock and roll into the century’ • ‘Far from collapsing, our economy and property prices will do more than hold up’
  • 7. Marc Coleman: Greatest Hits • ‘Nothing dangerous is in prospect’ for the housing market • ‘House prices set for soft landing’ • ‘Ryanair effect’ will ensure a strong property market • ‘Legalisation of contraception a “major factor” in house price rise’
  • 8. Austerity • Fiscal consolidation is expansionary, especially if spending cuts • ‘History says cut when the economy is weak’ is ‘the best way out of recession’ (Dan O’Brien, IT, 2010) • But IMF: contractionary, especially if all countries do it at the same time
  • 9. Significant support for fiscal consolidation • Irish Times’ education campaign • 58% for, 10% against, 32% neutral • Authorship: 57% financial sector/economists; 20% FG/FF politicians; 9% academics; 7% progressive organisation; 3% trade union
  • 10. Significant support for fiscal consolidation • Irish Times’ education campaign • 58% for, 10% against, 32% neutral • Authorship: 57% financial sector/economists; 20% FG/FF politicians; 9% academics; 7% progressive organisation; 3% trade union