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…Going Mobile<br />Why the future of business is in the palm of your hand<br />

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What We’re Going to Cover<br />Purpose: Take a look at the world of mobile and how its rapid evolution is changing consumer behavior and therefore business in general<br />Process: Cover history of mobile adoption and its various technologies (SMS, QR Codes, Apps)<br />Payoff: Better understanding of how mobile is changing, and will continue to change, the way we do business<br />

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Did You Know 4.0<br />http://www.youtube.com/watch?v=6ILQrUrEWe8<br />

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Mobile Technology<br />“It is the fastest growing giant industry of the economic history of mankind, and it’s barely begun.”<br />The speed of mobile-internet take-up is a revolution “the likes of which we haven’t see before.”<br />

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Media Consumption is Shifting<br />

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Evolution of the Cell Phone<br />

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How fast is mobile internet growing?<br />

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How fast is mobile internet growing?<br />

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Desktop vs. Mobile<br />9 million customers in 3 yrs<br />120 million iPod Touches, iPhones, and iPads sold in 3 yrs<br />

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Mobile<br />

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How has mobile usability changed?<br />

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Explosive Growth<br />iTunes Apps - $1.7 Billion in 2010<br />App market will explode to $38B industry by 2015<br />

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Predicting the Future, c. 1993<br />

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What are they using their phone for?<br />

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How much do people use their phones?<br />

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Mobile Stats<br />

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Mobile Stats<br />

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Don’t Forget About SMS<br />98% of phones in the U.S. are SMS-enabled<br />By 2009, 5 trillion SMS messages were being sent worldwide<br />

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SMS: By the Numbers<br />Direct Marketing Association’s 2010 Response Rate Trend Report<br />90% of all text messages are read within 3 mins<br />99% text messages opened are read by the recipient<br />

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Twist, Text, & Win<br />

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Mobile Optimized<br />

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Social & Mobile<br />

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Mobile Optimized<br />

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Mobile Optimized (WDW)<br />

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Mobile Optimized (DLR)<br />

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Mobile Engagement – Scanning<br />The growing prevalence of smartphones has brought<br />with it an array of technologies that give marketers a<br />“device” to deepen engagement with consumers<br />

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What is a QR (Quick Response) Code?<br />A barcode readable by smartphones which <br />connects consumers to multimedia content<br />Can be programmed to communicate several<br />types of info (website, video, send email/text)<br />Adds new level of engagement to a traditionally<br />passive experience<br />

31.
DIY QR Codes at Home Depot<br />Do-it-yourselfers now able to do more product research themselves<br />Lets shoppers access how-to videos, product demos, relevant accessories, buying guides, project guides, etc.<br />Ability to buy items online or make purchases with mobile device with a “buy button”<br />

32.
How Has Disney Leveraged?<br />Directed to Tron mobile website<br />DLR Ticket Offers<br />(print & bus shelters)<br />Triggered content <br />throughout the ship<br />QR code-embedded credentials<br />

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What We’ve Done…<br />AAA Disney January Month<br />Add an interactive experience to print ad in order to position Disney as a leader in technology & innovation<br />33<br />

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What We’ve Done…<br />MPI’s One+ Magazine<br />Added an interactive experience to print ad (via Microsoft Tag) which linked to YouTube video<br />34<br />

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How Has Disney Leveraged?<br />

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Mobile Apps<br />?<br />

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Mobile Apps<br />Join us next month as we take a deep dive into the wonderful world of apps<br />