SME presentation on how marketers should think about when talking with clients. For clients, what a marketer does for you and why their services are valuable.

1. Waves of Change: How Mobile
has Transformed Marketing
J. Ramphis Castro Planadeball, P.E.,J.D.
It ’s worse th a n you th in k !

2. Today’s Agenda
Mobile Internet in Puerto Rico
Trends in Mobile Adoption: Why should I care?
Do’s and Don’ts in Mobile Strategy
Advanced Marketing Techniques on Mobile

5. First, some data on Internet
Usage in Puerto Rico

6. Let’s dig deeper...

8. It won’t change anytime soon...

10. Meanwhile, on mobile....

12. Why is this relevant?

29. Where do we go from
here?

30. Some Do’s and Don’ts
Respect your
customers
Always ask
permission
Live by your analytics
Be as targeted and
specific as possible

31. Don’ts
Send unsolicited or
irrelevant push
notifications or SMS
(know your audience)

32. Cutting-edge Mobile
Marketing

33. Best way to build
competency?

34. @jramphis

35. References
Many of the slides in this presentation are originally from Jeff Haynie’s (CEO & Founder
of Appcelerator, a leader in cross-platform development tools) spectacular presentation
on mobile given at the Mobile Developer Conference in Germany. Please follow http://
www.slideshare.net/jhaynie on slideshare and http://twitter.com/#!/jhaynie and twitter
The internet data report comes from the Puerto Rico Broadband Initiative -
www.connectpr.org.