Presentation on Social Media for the Texas Manufactured Housing Association, Dallas, TX Sept 16-18, 2018. In The Big 5+ of Social Media, J.R. presents an overview on the most used and talked about social media tools such as Facebook, Instagram, LinkedIn, Google+, Twitter, YouTube, Pinterest, and others.

1. The Big 5+
of Social Media
for
1
Texas Manufactured
Housing Association
By J.R. Atkins, MBA, MDiv

2. Agenda?
2
• 3 Keys to success in social media
• The Big 5
• Other platforms
• Online Marketing Model
• How to Keep Up
• Getting Results

3. Perspective
3

4. The Big 5 of
Social Media
4
• Facebook
• LinkedIn
• Twitter
• Blogging
• Video

5. Facebook
5
• Still the most used social media platform
• Regular Post – Image driven
• Inform, Entertain or Inspire
• It’s not all about you
• Boost to reach specific audiences

6. LinkedIn
6
• Yes, it’s more business or professional
• Yes, a good place to find talent
• Company profile with staff linked
• Publish articles, like your blog
• Elevates you as a the leader
• Needs accurate contact information

7. Twitter
7
• Think of group texting, but larger
• As a minimum, publish to be found
• Are you going to dialog or not
• Fastest growing demographic?
- Grandparents

8. Blogging
8
• Think long from content
• FAQ & rich information
• Not your teen aged daughter’s blog
• Text content with images/video
• Repurpose: Example email articles
• Link to social media post

9. Video
9
• #2 Search Engine? Who owns it?
• Vimeo is another choice
• Short, Short, Short gets attention
• When to go longer than a minute

10. Other
Platforms
1
0
• Google Plus – Control info & location
• Instagram - Branding
• Pinterest – DYI type
• Yelp - Reviews
• MeetUp – Events
• Others?

11. A Social Media Model
Web Site
Blog
LinkedIn Facebook
Twitter
You Tube

12. How to Keep
Up
1
2
• www.HootSuite.com
• Set up your Social Command
Center
• Use The Share button on your
website
• Link Social Media Sites, But…
• Editorial Calendar
• Voice Mail to Email to Post
• Who answers the phone?

13. Getting Results
1
3
• Decide on Your Goals and Intent.
• Determine the Right Tools for You.
• Build Your Brand’s Personality.
• Content is King!
• Use Key Words.
• Link Resources.
• Build Your Community.

14. Resources
1
4
• Socialnomics by Erik Qualman
• Inbound Marketing Brain Halligan & Dharmesh Shah
• Social Media 2.0 by J.R. Atkins (online)
• Mashable (Blog on Social Media Trends)
• HubSpot (Content Marketing Specialist)

15. How can I help?
• Visit at this conference, no charge
• Initial telephone consultation, no charge
• Starter project: refreshing your FB Page
• Monthly social media posting
15
Contact Information
jratkins@SomethingDifferentCompanies.com
Cell: 214-707-1705
Download this presentation at:
www.SlideShare.net/JRatkins