You have seen Social Media grow from a trend with teens to a robust communication tool. What is the next "Big Wave" of technology to affect you and your business? Mobile Apps! Mobile Apps and Smart Phones are changing the way we do business as consumers and enterprise organizations. Look at the rise and fall of GPS units and Flip Cameras as examples of technology that have been replaced by the App and Smart Phone. “From Social Media to Mobile Apps: The Next Big Wave” addresses the trends, changes and the reasons behind the changes that are rippling though our society. Through Apps and Smart Phones we have the information of the world at our finger tips, all the time, anywhere and very quickly. We now do searches “in the moment” as soon as a question can form in our mind. You may not have used your desk top computer while lying in bed but many people have their phones and tablet at their side, all of the time. How can you capitalize on the next “Big Wave” of technology to push through our society? Either learn to “ride the wave” or miss the opportunities bought by the wave. J.R. Atkins will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.

1. J.R. Atkins
Something Different Companies
Author | Speaker | Consultant
Social Media, Mobile Apps, Sales & Marketing
This presentation is available at
www.LinkedIn.com/jratkins85

2. What is Social Media
 Communication Platform
 Both ways - Dialogue - Listening
 Energizing your audience
 The people are the media & the power
2

3. The Big 5 of Social Media
 LinkedIn
 Facebook
 Twitter
 Blogging
 Videos
3

4. Mobile Apps
 All the information of the world, at your
finger tips, with you always
 Are you ever without Google?
 Did you ever sleep next to your computer?
 Have you ever played Xbox while standing
in line at the grocery store?
4

5. Why Mobile Apps
 A subset of information usually found on a
website
 Faster, more direct access
 A few highly valuable features & functions
 “Efficiency is a Feature” - Josh Clarks (Tap
Worthy Author)
5

6. Why are Mobile Apps
Growing
 For Users
 Access in the moment
 Compressing time
 Faster decisions
 Fun
 Developer/Company
 Money
 Advertising & Branding
 Competitive Advantage
 Customer Service
6

7. Mobile Apps Platforms
 Apple - Design
 Android - For the Masses
 BlackBerry - Behind the firewall
 Windows - Enterprise r Us
7

8. Mobile Websites
 Use Responsive Website Design
 Develop Once For All Platforms
 Lower Development & Maintenance Cost
 Requires Data Connection
 Does Not Utilize Device Features

9. What to consider -
Consumer
 Has it been done
 Is it unique and or a better idea
 Business Model & Plan
 Team / Resources
 Money
9

10. Other App Thoughts -
Consumer
 “Fast to Market” vs. Patent
 How important is App marketing?
 Self contained or Connected
10

11. What to consider - Enterprise
 Efficiencies
 In the moment thoughts & access
 Faster Decisions
 Info at your fingertips
 Security
 Not my device (BTOD)

12. Other App Thoughts -
Enterprise
 Act soon for a competitive advantage
 Use in recruiting & retention
 A data connection device with
connectivity to a larger screen

13. How many Features is
Enough?
The Largest Swiss Army Knife
 87 Gadgets, 141 functions
 weighs 3 lbs, won’t fit in your pocket
 Guinness World Record for “Most
Multifunctional” Pocket Knife
 $1400
13

14. Assume we are always on
 Allow people to communicate
when they want to
 Never assume “someone
wouldn’t want to do that”
 If it’s possible, do it before your
competitor does
14

15. Does your Co. need an App?
 Yes
 Sources
 Vendor / Supplier
 Partner / Group
 Custom App
15

16. Why are CEO’s Hot?
Imagine a CEO at a Corp retreat, looking at
1000+ employees, all looking at their
phones as they chat, and realizing not one
of them is doing Corp work because none
of them can access Corp data via an App.
16

17. How Many Apps for a
Company?
 Customers
 Employees
 Divisions
 Product Lines
 Supply Chain
 Vendors
 Partners
 Resellers
 Franchises
17

18. What about Enterprise
Apps?
 Ordering
 Designing
 Knowledge Management
 Sales
 Field Work
 Manuals
 Time Keeping

19. The cost of an App
 $5,000 - $10,000 – Very Simple, single-function
 $10,000 - 25,000 - Simple, multi-function
 $25,000 - $65,000 - Average App
 $65,000 - $100,000+ - Complex Apps
 $3,000 - $10,000 - Mobile Website
19

20. Before you move ahead with
the winning App idea, ask
yourself: W.W.J.D?
Or / And What Would Job’s Do?
W.W.D.D.D?
What Would Don Draper Do?
20

21. Recommended Mockup
Tools
 www.AppSketchBook.com
 www.NotePad.net
 www.FirstAnd20.com
 POP - Prototyping on Paper
21

22. Resources
 Tap Worthy
 App Savvy
 The business of iPhone & iPad
Development
 TechCrunch (Blog)
 The Next Web – App (Blog)
 MeetUp Groups
 User Groups
 Co-Working Spaces
22

23. Thank you for attending:
What do I do?
1. Author & Speaker
2. Executive Briefings & Workshops
3. Strategy & Consulting
 Social Media
 Mobile Apps
 Sales & Marketing
Down load this presentation at:
www.linkedin.com/in/jratkins85
214-707-1705, jratkins@SomethingDifferentCompanies.com