With Social Media and other on-line tools both Marketing and Advertising has become accessible to any size business or non-profit. Yet many leaders ask, “What’s the difference?”
In “Marketing vs Advertising; What’s the Difference” J.R. presents an overview of what activities make up Marketing and what activates and ideas fall in to Advertising. Then we will look at the tools available to the small and medium business or non-profit today in the areas of Marketing and Advertising. The audience is invited to discusses the “why” and the “how” to put these tools to use. You may find that it is not an either or question but both.
3 Learning objective:
1. Define, compare and contrast Marketing and Advertising principals
2. Evaluate Marketing and Advertising tools for small and medium business and non-profits
3. Action items for using these principals and tools in your organization
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He is an Adjunct Professor at Temple College and has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.