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8 Things Every Marketer Needs to Know About Social Media

Let’s face it: You know social media is important. You’re just not sure *how* it’s relevant to your job, or how to harness it in a way that furthers your business goals.

Do I have a workshop for you!

Regardless of your industry or experience, let me teach you the principles and best practices of this brave new digital world. We’ll study material at both a general level and specifically with respect to your field.

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8 Things Every Marketer Needs to Know About Social Media

  1. 1. If You Can Do This ONE THING, You Can Do Social Media 8 things every MARKETER needs to know
  2. 2. 01
  3. 3. 02
  4. 4. Before you entertain a social media strategy, you first need a business strategy.
  5. 5. When you think of social media…
  6. 6. Don’t think of tactics and channels.
  7. 7. When you think of social media…
  8. 8. ✓ Mobilizing your supporters ✓ Building brand loyalty ✓ Responding to customers ✓ Discovering ambassadors and detractors ✓ Demonstrating thought leadership ✓ Tracking industry trends ✓ Monitoring competitors ✓ Attracting media attention ✓ Generating leads ✓ Recruiting employees and partners ✓ Keeping colleagues up to date ✓ Securing search engine equity Think of strategies you’re already doing.
  9. 9. 03
  10. 10. 1
  11. 11. 2
  12. 12. CONTENT
  13. 13. 3
  14. 14. ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
  15. 15. On publish 1 hourlater 3 hourslater Next day Next week Next month 2 months
  16. 16. 04
  17. 17. 05
  18. 18. 1. listen to our customers firsthand. 2. respond to them firsthand. 3. quash potential crises before they materialize.
  19. 19. 06
  20. 20. 07
  21. 21. FREEENTERPRISE.COM Entitlements: Face the Truth or Face the Consequences FREEENTERPRISE.COM 10 Entitlement Truths That Will Blow Your Mind 895 views 26,627 views
  22. 22. IOWA HOUSE DEMOCTATS Zach Wahls Speaks About Family MOVEON.ORG Two Lesbians Had a Baby and This Is What They Got 2.8 million views 17.4 million views
  23. 23. THE NEW YORK TIMES MAGAZINE How Companies Learn Your Secrets FORBES How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did • Charles Duhigg • 6,800 words • 60 likes • Kashmir Hill • 1,200 words • 13,000 likes

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  • jrick

    Aug. 4, 2016
  • williammdavis

    Jan. 7, 2017

Let’s face it: You know social media is important. You’re just not sure *how* it’s relevant to your job, or how to harness it in a way that furthers your business goals. Do I have a workshop for you! Regardless of your industry or experience, let me teach you the principles and best practices of this brave new digital world. We’ll study material at both a general level and specifically with respect to your field.

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