When it comes to e-newsletters, everyone knows that your subject line is the silver bullet. Yet there’s so much more to email marketing—starting with what we call it. For example, think about the message you’re sending when you refer to your emails as a “blast.” Do you really want to conjure up an image of spam clogging an inbox? Other considerations you may be overlooking: ✔ Are you using preview text? ✔ Are you segmenting your list? ✔ What’s your onboarding process? ✔ Are you nudging people to subscribe, or pushing them? In this brisk presentation, I identify the most overlooked opportunities of e-newsletters. As a result, you’ll gain new appreciation for the power of your good old email list.

13. Scoble, Facebook and Plaxo:
Whose Data Is It?

71. from

72. from

82. 30%
That’s the increase in click-throughs that
WeddingWire saw by testing preview text.

96. Perfect Timing:
The Very Best Time to
Send Email Newsletters

97. “Don’t send anything on the
weekends or after 5 pm,
because people aren’t
at their computers.”

103. @jrick jonathanrick.com/
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