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BuzzFeed's 3 Tricks to Make Things Go Viral

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How to Think of Social Media
How to Think of Social Media
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BuzzFeed's 3 Tricks to Make Things Go Viral

  1. 1. BUZZFEED’S THREE TRICKS TO MAKE THINGS GO VIRAL Jonathan Rick @jrick
  2. 2. “BuzzFeed will simultaneously pretend that joy is an ever-renewable resource (‘13 Cute Kid Vines You’ll Watch Over and Over Again’) while also hinting that our stores of happiness are dangerously low and dwindling (‘13 Holidays You’ve Been Celebrating Totally Wrong’).” —Heather Havrilesky, The New York Times
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  6. 6. “Our responses are predetermined and mandatory. Each button suggests the appropriate emotional reaction. And there are no buttons inscribed with the word “sad” or ‘unsettling’ or ‘melancholy.’ Wisdom, in our modern world, may boil down to recognizing that LOL and fail and trashy and omg don’t actually represent different categories of human experience. —Heather Havrilesky, The New York Times
  7. 7. Let’s Make Your Thing Go Viral! hi@jonathanrick.com jonathanrick.com @jrick slideshare.net/jrick

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