Google and SEO may make you cringe, but the combo matters in search. Here are SEO examples from news outlets that range from bad to best.
The blog post that complements this presentation was originally published on Mashable:
http://on.mash.to/JdigwG
ARTICLE TITLE
15 Case Studies to Get
Your Client on Board
With Social Media
PAGE TITLE
15 Case Studies to Get
Your Client on Board
With Social Media
[Mashable.com]
ARTICLE TITLE
Scott Forstall, the
Sorcerer’s Apprentice at
Apple
PAGE TITLE
Scott Forstall, the
Sorcerer’s Apprentice at
Apple
[BusinessWeek.com]
ARTICLE TITLE
What Everyone Is Too
Polite to Say About
Steve Jobs
PAGE TITLE
What Everyone Is Too
Polite to Say About
Steve Jobs
[Gawker.com]
ARTICLE TITLE
The Bridge to Nowhere:
A National
Embarrassment
PAGE TITLE
The Bridge to Nowhere:
A National
Embarrassment
[Heritage.org]
ARTICLE TITLE
White House Party
Crashers Cause a
Hangover
PAGE TITLE
Obama Asks for Review
After Michaele and Tareq
Salahi Crash White
House State Dinner
[TheDailyBeast.com]
ARTICLE TITLE
What’s Eating the NYPD?
PAGE TITLE
Why the NYPD Is Turning on Ray Kelly
ARTICLE TITLE
What’s Eating the NYPD?
META DESCRIPTION
Ray Kelly has built the best police force in the country.
Now it is turning on him.
ARTICLE TITLE
What’s Eating the NYPD?
PAGE TITLE
Herman Cain’s Unlikely Republican Rise
ARTICLE TITLE
Citizen Cain
META DESCRIPTION
A month ago, he was a punchline. Now Herman Cain is
laughing. Meet the rising GOP star who is confounding
the pundits and much of black America.
ARTICLE TITLE
What’s Eating the NYPD?
PAGE TITLE
The Fate of Republicans Who Supported Gay Marriage
ARTICLE TITLE
When Is a Flip Not a Flop?
META DESCRIPTION
The four Republicans who broke with their party on New
York’s gay-marriage law were supposedly marked for
electoral death. But that’s not exactly how it is working
out.