The document discusses the planning process for an effective presentation. It emphasizes starting with pencil and paper to analyze the audience and develop the key message before beginning work on slides. The planning process involves determining the audience's needs, attitude, and knowledge; establishing a clear position, requested action, and benefit; brainstorming the main idea and sub-topics; and developing an introduction, conclusion, and review of the main points. Visual aids and handouts should then be created to connect with and guide the audience to improve comprehension and recall of the presentation.

1. Do we reallyneed to use slides José Ramón Macías

2. “value in a slide is not in the amountof information that contains, but the clarity to transmitthe message.” - Nancy Duarte

3. Presentationlife cycle

4. Planning

5. “las cuatro o cinco cosas que, a lo largo de toda una vida, he podido desaprender. Son mucho más importantes que las cosas que he aprendido.” - Eduard Punset

6. Start with a pencil, not a mouse

7. 1. analyzing the audience

8. their needs

9. theirattitude

10. their level ofknowledge

11. the environment

12. demographic information

13. 2. develop yourPosition-Action-Benefit

14. state yourposition

15. request anaction

16. showtheirbenefit

17. 3. brainstorm for mainidea

18. mainidea

19. 4. statesub-topics

20. 5. developintroduction&conclusions

21. 5. developintroduction&conclusions

22. Memorableopening argument #1 argument #2 argument #3 Memorableclosing

23. 6. find apreview / review sentencefor the main idea

24. as in the saying… tell them what you’re going to tell themtell themthen, tell then what you told them

25. 7. develop slides or other visualaids

26. 8. develophandouts

27. Connectwith your audience Guide and keep the attention Improve comprehensionand recall