4. CUSTOMERS GET MORE INFORMATION
Re Sellers
Sellers
Customers
Brand Controlled information flowed 1 ay primarily by advertising & channel
5. CUSTOMERS GET BETTER INFORMATION
Re Sellers
Sellers
Customers
Information flows more as a Conversation – Permission based – Trust – Influence- Use
SELLERS GET MORE FEED BACK
6. NON STOP CUSTOMERS EXPERIENCE
Gate Keepers
Sellers
Customers
Information now flows as a Conversation – Permission based - Cheaper
16. Guide
them to the “right”
lane
Experimental Consumers
17. Conclusion
• Word of mouth, relied upon by 79 percent of consumers to
get information about providers
• Corporate websites, used by nearly three-quarters (71
percent) of consumers
• Online sources such as expert review sites, news sites and
product comparison sites, used by nearly 63 percent
• Social media sites such as Facebook and Twitter, used by
47 percent of consumers
• Nearly a third of consumers say they trust comments by
people they know, echoing the importance of word of mouth.
• More than a quarter (28 percent) say positive comments in
social media affect purchasing decisions
• and 28 percent say negative comments do so.
18. Tele: 305-Start Up
www.305tartUp.Org
www.StartUp-Miami.Com
Twitter: 305StartUp
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