3. GREENER NEW JERSEY
PRODUCTIONS
Turns the camera on the parks,
forests, rivers, streams, ocean, bays
and history in Monmouth County in
a half-hour video for TV, web and
social media for spring 2016
– the second episode in the
Open Spaces & Historic Places series!
Turkey Swamp Park
4. WHY PRODUCE A VIDEO ON
OPEN SPACES & HISTORIC PLACES IN MONMOUTH COUNTY?
Huber Woods Park
5. BECAUSE SOMETIMES WE DON’T KNOW WHAT WE’VE GOT
Through the power of locally produced media, GNJP turns the spotlight on some of the best of New
Jersey, showing the richness and accessibility of the greener side of the state that many have forgot
existed or never knew was there.
•Film inviting places to visit with a wide range of
appeal to all ages, abilities and interests
•Highlight health and spiritual benefits as an antidote
to stressful lifestyles
•Show the critical importance of nature and the
stewardship of our water, land, air and history
•Recognize the local heroes of land conservation and
historic preservation
•Support the local economy
•Inspire folks to “GET OUT”!
How we hope to help change that . . .
Manasquan River Trail
6. GREEN TIME OVER SCREEN TIME
Middle schoolers at Sandy Hook,
Gateway National Recreation
Area as part of the Real World
Science in Your Backyard project
sponsored by the National
Science Foundation
•Busy and overscheduled lifestyles
•A lack of knowledge of where to go, what to do, how to do it
•No access to outdoor gear and places to use it
•The siren song of TV and the internet, which accounts for
more than half of Americans’ use of free time
•Concerns with safety and crime
•Being unaware of places accessible for people with
disabilities, seniors and families with young children
Don't let our appreciation of the outdoors and
our historic legacy lose value because of . . .
7. VISUAL TOUR OF MONMOUTH
Gateway National Recreation Area – Sandy Hook Lighthouse
8. AHALF-HOURVIDEO
•GNJP seeks to develop
and produce a half-
hour video for online
and TV in 2016.
•This will be the second
in a series on parks
and other green and
historic places in New
Jersey.
•We're striving to
engage new and hard-
to-reach audiences.
FOCUSONMONMOUTH
•The first episode in the
series Open Spaces &
Historic Places in Morris
County was produced
and broadcast in spring
2014 and continues to air
on NJTV.
•The second in the series
will be Open Spaces &
Historic Places in
Monmouth County.
KEEPINGITLOCAL
•We are traveling
through Monmouth
County to collect
stories, learn about
the natural habitat,
hike the trails, explore
the shore, enjoy the
activities, tour the
gardens, and meet the
stewards of the green
spaces and historic
sites.
THE PROJECT
9. PRODUCTION PROCESS
Watch the Morris County video online anytime at greenernewjersey.org. GNJP is the
only nonprofit in NJ working to promote the parks through videos for TV & web.
DEVELOPMENT & PRE-
PRODUCTION
Concept development
Research topic and
subjects
Secure fundraising
Continuous social
media presence
PRODUCTION & POST-
PRODUCTION
Write scripts
Develop storyboard
Shoot footage
Music & graphics
Develop website
Produce & deliver half-
hour program and
promos for TV
DISTRIBUTION &
MARKETING
Continuous presence on
social media
Contract with
broadcasters
Provide online with
upload capability
Market & promote
Premiere
10. 2014 to 2015
Pre-production
Secure financing
Develop story line
Research topics
Continuous social
media presence
JUNE 2015 TO
FEBRUARY 2016
Film from June
through December
2015
Editing & post-
production January
and February 2016
SPRING 2016
Continuous social
media presence
Promotion begins
March 2016
April 2016 premiere
Beginning May 2016:
ongoing broadcast
PRODUCTION SCHEDULE
Film in 2015, edit and complete for broadcast in spring 2016.
11. EXPENDITURES - PRODUCTION Expenses
VIDEOPRODUCTION 70,000$
Executive producer
Producer
Videographer and audio
Script writer and research
Editor
Host
Distribution & packaging for tv
American Public TV broadcast/presentation fees
Closed captioning for web, TV and DVD
Music composition; broadcast, web & DVD royalty fees
Photography
Graphics/animation/maps, royalty fees
Liability, Errors & Omissions Insurance
PROMOTION & WEB 20,000$
Marketing/Public Relations/Social Media
Web development and content
DVD duplication and distribution
TOTAL 90,000$
OPEN SPACES & HISTORIC PLACES IN MONMOUTH COUNTY VIDEO
2015-2016 PRODUCTION BUDGET
12. SOME MONMOUTH COUNTY STATISTICS*
*County Community Fact Book Monmouth County Edition 2104; NJDEP Land Use/Land Cover 2012
Monmouth
County population
in July 2012:
630,000
Monmouth
County Acres:
310,840
MC Per Capita
Personal Income:
$61,000
MC Preserved
Acres: 61,000
MC Developed
Acres: 150,000
14. Huber Woods Park
SYNOPSIS
WHAT A half-hour video for TV and web, plus short video
pieces for theweb and a promotionaltrailer
WHERE County, municipal, stateand federalparks and
historic sites in Monmouth County, New Jersey
SCHEDULE May through December 2015
PREMIERE April2016 in Monmouth County venue
BROADCAST Spring 2016 -repeat broadcasts for 5 years
THETEAM Experienced production crew with producer/editor
Bob Szuter, videographer JoeConlon, executive
producer JoAnneRuscio, and hands-on advisers who
know thetopics and sites well(bios at end of booklet)
DISTRIBUTION Public television, online, cablestations
15. Film crew at Deep Cut Gardens (top);
Sunnyside Recreation Area (bottom)
FORMAT
Length: 24-26 minutes
•Megan Gunning takes viewers on an active on-the-site tour of
Monmouth County, walking the trails, visiting villages, horseback
riding, sailing, climbing to the top of Sandy Hook Lighthouse, and
trying her luck at fishing.
HIKING, CANOEING & MORE
•We start with a birds-eye view of the county from a helicopter and
an introduction of where we're taking the viewer.
AN AERIAL PERSPECTIVE
•Megan will ride with a child perfecting her equestrian skills at
Sunnyside with the SPUR program, hang out with people sailing and
fishing, and talk with the folks behind the preservation and
stewardship of Monmouth County's natural and historic treasures
plus much more.
PRESERVATION, STEWARDSHIP & KIDS ON
HORSEBACK
16. THE PLACES WE PLAN TO FILM
The Furnace at Allaire State Park
•Allaire State Park
•Crosswicks Creek
•Hartshorne Woods
•Henry Hudson Trail
•Historic Walnford
•Holmdel Park & Historic Longstreet Farm
•Mt Mitchell Scenic Overlook
•Perrineville Lake Park
•Sandy Hook - Gateway National Recreation Area
•Seven Presidents Park
•Sunnyside Equestrian Center & Special People
United to Ride
•Union Transportation Trail
Sites being considered for inclusion
18. BECOME A SPONSOR
REACH 50,000+ VIEWERS
Manasquan Reservoir
Attract an upscale, well-
educated and diverse
audience of all ages from
individuals and families in
their 20s to 40s to baby
boomers and grandparents.
Cultivate an engaged, civic-
minded audience while
showing your support for the
Garden State.
Support the local economy by
building awareness of the
natural and historic treasures
in Monmouth County through
a statewide, regional and
national visual reach.
Contribute to the
community's quality of life
and general wellness by
encouraging outdoor
exercise.
19. INVEST WHERE YOU LIVE, WORK & PLAY
•Listing on website as supporter
$500
•Listing on website & online promotion as supporter
$1,000
•Inclusion in broadcast credits, on website & online promotion as funder
$2,500
•Listed as funder in all printed materials, web & broadcast credits
$5,000
•Listed as major funder in all printed materials, web, & broadcast credits;
one 30-second ad provided by funder to be include in video online
$10,000
•JoAnne Ruscio, Executive Producer
•(609) 397-2138 or email gnj@greenernewjersey.org
CONTACT:
20. COMMENTS ON THE FIRST VIDEO IN THE SERIES
OPEN SPACES & HISTORIC PLACES IN
MORRIS COUNTY
What a spectacular film!
– Leslie Bensley, Executive Director, Morris County
Tourism Bureau
Always on the lookout for fresh inspiration and
information, here's one you don't want to miss - Greener
New Jersey Productions' newest program: Open Spaces &
Historic Places, airing on NJTV . . .
– Edible Jersey
The video lovingly captures the beauty of the Morristown
Green, Jockey Hollow, Patriots Path, the Great Swamp
National Wildlife Refuge and Willowwood Arboretum,
along with some history at Morristown's Historic
Speedwell, birthplace of the telegraph.
– Kevin Coughlin, MorristownGreen.com
22. Morristown Freewheelers Bicycle Club at Jockey Hollow, Morristown National Historical Park
THE AUDIENCE
•High school, vocational school, college graduates and advanced degrees
•Average household income: $35,000 to $250,000
•Age: 25+ with diverse ethnic backgrounds
•Interests: community oriented, families, seniors especially with grandchildren,
singles, outdoor enthusiasts, individuals who appreciate open space, small business
owners, day trippers, history and antique lovers, gardeners, and hospitality industry
•Local, statewide and national reach through web and television
Targeted demographics
23. WEBSITE DEMOGRAPHICS
(Google Analytics)
GENDER: 46% female; 54% male
•5.49% - active, sports, running, walking
•3.94% - computers and electronics
•3.05% - individual sports, cycling
•2.96% - food and drink, cooking, recipes
•2.45% - travel and tourism
INTERESTS
• 27.5% - ages 18 - 24
• 33.5% - ages 25 - 34
• 15.5% - ages 35 - 44
• 12.5% - ages 45-54
• 5.5% - ages 55 - 64
• 5.5% - ages 65+
AGES
• Total GNJP Vimeo Viewers (all videos) as of April 10, 2015: 161,000
VIMEO VIEWERS: 60,000+ as of April 10, 2015
24. •Estimated 3,000 to 5,000 viewers per week for five years based on current numbers for Morris County
video - probably higher as there is a denser population in Monmouth County; goal is: 10,000 weekly.
•Embedded on Greener NJ Productions website plus available to all participating organizations including
Monmouth County Park System, Friends of the Parks, Monmouth Conservation Foundation, MC Office of
Tourism, funders and advertisers websites and others. Also offered on social media.
ONLINE - Website/Social Media - Reach 100,000 viewers
•Program available to NJTV May 2016, airs year round in primetime, overnight and early morning slots
reaching 1,000s of viewers per showing; the first video about Morris County continues to air on NJTV.
•NJTV brings high-quality public TV programs to New Jersey and its tristate neighbors with a broadcast
schedule that combines acclaimed national PBS programs with local programming on air and online.
NJTV Public Broadcasting
•Through APT, if accepted, GNJP will offer both programs to public TV stations nationally in spring of 2016
- Open Spaces & Historic Places in Morris County and Monmouth County - reaching tens of thousands of
viewers.
•A leading distributor of top-rated programs to public TV, APT has distributed approximately half of the
top 100 highest-rated public television titles since 2004.
American Public Television
DISTRIBUTION HIGHLIGHTS
25. DISTRIBUTION
NJTV Broadcast Program availableto NJTV May 2016, airs year
round in primetime, overnight and early
morning slots reaching 1,000s of viewers per
showing; thefirst segment about Morris
County has aired for over a year on NJTV,
reaching a wideaudience.
NJTV brings high-quality public TV programs to New
Jersey and its tristateneighbors with a broadcast
schedulethat combines acclaimed nationalPBS
programs with localprogramming on air and online.
ONLINE - Website/Vimeo -
reach 50,000 plus viewers
in first year with
combined broadcast and
online viewing
Estimated 3,000 to 5,000 viewers per week for
fiveyears based on current numbers for Morris
County video -probably higher as thereis a
denser population in Monmouth County; goal
is to reach 10,000 a week.
Embedded on Greener NJwebsiteplus availableto all
participating organizations including Monmouth
County Park System, Friends of theParks, Monmouth
Conservation Foundation, MC Officeof Tourism,
funders websites and others.
American Public
Television - national
distribution to public TV
stations
If accepted, APT willoffer both programs to
public TV stations nationally in spring of 2016 -
Open Spaces &Historic Places in Morris County
and Monmouth County -reaching tens of
thousands of viewers.
A leading distributor of top-rated programs to public
TV, APT has distributed approximately half of thetop
100 highest-rated public television titles since2004.
Other Cable Stations Offered at no charge.
Local Organizations -
available for free
screenings
Reach thousands of Monmouth County
residents as wellas NJresidents.
Availableto schools and other organizations for special
viewings and embedding on web at no charge.
Premiere - April 2016 #guests dependent on venue-invites to
funders, individuals in thevideo, public &
officials.
Reception &screening at sitein Monmouth County -no
charge.
27. •Further develop brand and customize message
for Monmouth County program focused on getting
viewers out into nature.
•Brand statement will highlight the incredible
resources for outdoor activities, the health and
spiritual benefits, the rich historic legacy, the
invaluable environmental benefits of clean water
and open space, and the accessibility of these sites
in Monmouth County.
•Create dynamic advertising and promotions for
video.
•Ongoing social media presence during filming and
after production is complete on Facebook,
Instagram, Twitter, Linked-in, Google+, Instagram,
Pinterest, Tumblr, Vimeo, SlideShare and other
venues.
•Email updates to targeted audiences.
BUILDING AN
EFFECTIVE BRAND
28. •Distribute media releases to local, statewide and
national media and interested organizations and
businesses.
•Ads in five local media outlets for first broadcast.
•Schedule interviews with targeted media.
•Promos and other short videos for TV and social
media.
•Distribute to NJTV, APT, cable and other
organizations.
•Post complete video and short videos on GNJP
website, affiliated websites, YouTube and Vimeo.
•Offer video download to schools, organizations,
businesses and government agencies.
•Premiere: screening and reception.
MARKETING &
PROMOTION
29. Outdoor recreation
creates jobs, supports
communities and the
economy, and generates
tax revenue.
Green, blue and historic
places attract and sustain
families, individuals and
businesses, create strong
communities and a
healthy environment, and
support a high quality of
life.
In New Jersey*, outdoor
recreation generates:
•$17.8 billion in consumer
spending
•$6.1 billion in wages and
salaries
Your support of this video
will also support the
environment, quality of life,
historic resources and the
local economy.
$17.8 BILLION IN CONSUMER SPENDING**
Outdoor recreation is essential to the American economy
**Outdoor Industry Association’s 2012 Recreation Economy Report
Hartshorne Woods on the Navesink River
31. THE PRODUCTION TEAM
Production crew at the Wick House at Jockey Hollow, Morristown National Historical Park
Huber Woods Park
32. MEGAN GUNNING
Series Host
Megan Gunning is a spokesperson and television
personality who has worked for various networks including
Discovery Communications, Viacom, News Corporation,
Tribune, NBC, Fox, Turner Broadcasting and CBS.
She was the original host of NJ FRESH!, a five-episode series
broadcast on NJN. Megan has participated in the
Worldwide Opportunities on Organic Farms program in the
US and Ireland and is an advocate of sustainable agriculture
and the farm-to-table movement. In 2013 and 2014, Megan
hosted GNJP's pilot for FRESH! and OPEN SPACES &
HISTORIC PLACES IN MORRIS COUNTY.
She is a graduate of University of Vermont's Institute of
Artisan Cheese, studied Dairy Foods through Cornell's
Extension Program, is a certified artisan cheesemaker and
completed the NJ Agriculture Society's Leadership
Development Program.
33. BOB SZUTER
Producer/Editor
Bob Szuter, writer-producer and editor, worked
in short video and documentary programming at
NJN for over twenty years.
He has written, produced and edited programs
on New Jersey's history and environment with
shows airing nationally on PBS, including
Morristown: Where America Survived. His last
documentary for NJN, The Power of the
Governor, won the 2012 New York Regional
Emmy for Best Politics Program.
Bob is an independent writer-producer and
editor on broadcast and online media. He
produced and edited GNJP's Open Spaces &
Historic Places in Morris County and The Duke
Dialogues in 2014 and Real World Science in
Your Backyard in 2013.
JOE CONLON
Videographer
Joe Conlon is the owner/operator of Conlon
Video Works and is Director of Photography for
Colameco's Food Show, State of the Arts and Due
Process, and provides high quality camera,
lighting, sound and engineering services for a
wide range of broadcast and corporate clients
including GNJP.
He handles documentary, news, sports and
magazine format single camera shoots. Joe has
received 14 Emmy nominations and 5 Emmys in
just under 3 years.
Joe was videographer for GNJP's Open Spaces &
Historic Places in Morris County and coordinated
the production of Framing Climate Change - part
of the Duke Dialogues.
34. The GNJP Board Advisors and Production Team
JOANNE RUSCIO
Executive Producer
As president and executive producer of GNJP,
JoAnne has produced five programs for TV and
web in the two-and-a- half years GNJP has
existed. She is the founder of GNJP.
Previously, she developed, raised funds for and
served as co-executive producer of NJ Fresh!, a
five-part series on NJ agriculture that aired on
NJN. JoAnne was marketing director of NJN for
more than ten years and served as
communications director for NJ state parks and
forests for over a decade.
JoAnne founded Greener New Jersey
Productions because of her love for New Jersey's
natural world and historic legacy, much of which
seems to be unknown to many people in and out
of the Garden State.
CONTENT ADVISORS
GNJP Board and Local Advisors
Environment: Michael Catania, GNJP Board Chair
Parks: Greg Marshall, GNJP Board
Secretary/Treasurer
Monmouth County Park System: Jim Truncer,
Secretary/Director; Karen Livingstone
Friends of the Parks: Maria Wojciechowski
Monmouth Conservation Foundation: William D.
Kastning
35. Holmdel Park, Thompson Park,
Bayshore Waterfront Park,
Historic Longstreet
GREENER NEW JERSEY PRODUCTIONS
We're walking, hiking and sampling fresh produce and cheeses in the Garden State.
We're listening to land and water stewards, farmers, historians and outdoor enthusiasts.
And we're turning their stories and our travels into video for the web and TV.
MISSION
GNJP is a Jersey-based 501(c)(3) nonprofit producing videos on
farming, open spaces and historic places in New Jersey for television
and web. Through the power of locally produced media, GNJP turns
the spotlight on some of the best of New Jersey, encouraging support
of, participation in and dialog about the greener side of the Garden
State. GNJP has produced five programs for TV and web since its
inception in 2012.
36. Sunnyside Equestrian Center –
Special People United to Ride
GNJP BOARD OF TRUSTEES
Michael Catania, Chair, and Executive Director, Duke Farms
Art Brown, Former NJ Secretary of Agriculture, Owner, B&B Farms
Joann DelVescio, Vice Chair, and Executive Director, NJ Campground
Owners Association
Greta Kiernan, Creative Consultant and former Assemblywoman
Greg Marshall, Secretary/Treasurer, and Former Director, NJ Division of
Parks & Forestry
Bob Prewitt, President, Dana Communications
Governor Christine Todd Whitman, President, The Whitman Strategy
Group
HONORARY BOARD MEMBERS
Governor Brendan Byrne and Ruthi Zinn Byrne
REFERENCES: The Benefits of Physical Activity Provided by Park and
Recreation Services: The Scientific Evidence by Geoffrey Godbey and
Andrew Mowen for the National Recreation and Park Association 2010;
and Outdoor Recreation, Health, and Wellness – Understanding and
Enhancing the Relationship by Geoffrey Godbey, prepared for the
Outdoor Resources Review Group
37. PO Box 14, Stockton, NJ 08559
PHONE: (609) 397-2138
EMAIL: gnj@greenernewjersey.org
Visit us at greenernewjersey.org
The Mill at Historic Walnford
