This document discusses several ethical issues that arise in sports communication. It notes that ethics can be either absolute or relative. There are issues around gambling, drug use, player safety, amateurism in college athletics, and power imbalances between coaches and officials. Other issues include a lack of transparency, player conduct off the field, domestic violence, and controversial public statements. Whistleblowers may confront risks when an organization's ethics differ from their own. Maintaining transparency is challenging given demands for privacy in the social media era.