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Gi Ambassadors workshops - Intro to blogging 2011
1.
2. Define Blogging…
My Definition of Blogging is “Writing for fun and
personal gain!”
Where to Start?
What are the Goals?
What about Content and Themes?
When do we get to the Fun and Personal Gain bit?
3. Subject
Where to start?
What are your areas of interest, knowledge and
expertise
Examples: Accountancy & Photography
Overcoming the BIG question?
What is the BIG question?
4. Seth’s Blog
Author, Speaker, Blogger, Marketing Guru, Media
and Business Commentator, Social Media
Advocate
http://sethgodin.typepad.com/seths_blog/
5. Objectives
What are the goals?
“To write and make fun and interesting material that will
entertain myself and others.”
Keep it brief, fun, interesting
Keep it clean (unless talking about pollution)
Establish an audience + Develop & maintain an
audience
Don’t just keep it to yourself
6. Content & Themes
Social Media
Something
Really My Music
Unique?
What will
I write
about?
Fatherhood Writing
My
Biography
7. Content is Key!
Content attributes
① Personality
② Style
③ Attraction (Interest, Empathy etc.)
④ Sense of development (an ongoing story)
⑤ Secret (and the sharing of)
8. Fun & Personal Gain?
Choose to write or create
Look at your Likes & Interests
What do you find Fun?
Think of it as a work of ART
Think of it as a Work-in-Progress
You personally have a lot to gain…
9. Times.com
– The Best Blogs of 2011
The Everywhereisthttp://www.everywhereist.com/
The Big Picture http://www.boston.com/bigpicture/
Videogumhttp://videogum.com/
This Is My Next…............ http://thisismynext.com/
10. Write for yourself
Write for others and…
Write for your University
Develop your professional reputation and your
Universities reach.
Earn rewards and incentives
Add these skills to your Resume
11. Your Blog =
[insert amusing title here]
Develop a Blog Title, Theme & Style of your own
Examples:
“Weird stuff I learned at Uni”
“Tips for Surviving Uni in Australia”
OR Student Correspondent: subtitle “Surviving Uni in Australia”
“Photologue: Photos, commentary, events and clippings from the world today.”
“Travelogue: My life, studies and travel in Australia”
Notes de l'éditeur
My definition of Blogging is “ Writing for fun and personal gain!”This is workshop is very much like a course that I used to teach called “Effective Writing”Effective writing is all about the who, what, where and why?So you need to have a subject – who, what, when, where, how?An objective or goal – why? Which includes your reasons for writing and understanding your potential audience and in terms of blogging on the WWW your potential reach.Let me explain these further…
Where to start?In writing the best place to start is always to write about what you know.Why because you want to write from a position of knowledge and strength. You want to sound intelligent, knowledgeable, witty, intelligent.You want to share your knowledge with others, to be a knowledge makers, creator, collaborator…Ask yourself the question - What are myareas of knowledge and expertise?Examples: Accountancy & Photography – quite different of courseIf it is accountancy – how can I make accountancy sound interesting to an audience of accountants, but also to a broader audience - perhaps students who are future accountants?If it is photography – can my photographs tell the story? do I need to add commentary and descriptions? Is my potential audience photographers (amateur & professional), or more broad such as students, businesses such as advertising, marketing etc.?Overcoming the big question?What is the big question?The question in the back of most people’s mind is “Am I good Enough? Unselfconscious people wouldn’t even ask it, but if you have even the slightest self doubt, you will ask yourself that question. The answer is of course YES and part of the project for you as a writer/bloggers is to be better than good enough, it is to be great. Think of your blogging as creating Art, as long as you approach your Art from your areas of interest, knowledge and expertise and you practice your Art regularly to develop your skills. You will develop further those interests, knowledge and expertise and become great.
How does he do it?He writes and posts on his blog every day.He know his audience and his potential reach, i.e. the kinds of people that will search for his work on the Web.He has developed a large and quite diverse fan base through his books, blog and speaking engagementsHe writes creative posts with brief and pointed commentary on subjects related to business endeavours such as employment, productivity, satisfaction, technology etc…He questions attitudes and understandingsHe looks for the positives within the negatives and neutral aspects of life and work.
What are the goals?“To write and make fun and interesting material that will entertain myself and others.”Keep it brief, fun, interestingKeep it clean (unless talking about pollution)Establish an Audience, but you must also develop and maintain that audience, be considerate of what they want and have the time to read.Don’t just keep it to yourself – spread the word confidently
Let’s look at my example – this is what I came up with as some potential starting points for me which might be able to find an audience. I’m still not sure what that Something Really Unique is but I am working on it…Now let’s look at some of you as examples and make some lists. Who is up for sharing a few things of personal interest?Writing at Random is one method I enjoy using to get me started with writing creatively. It is a like pulling names out of a hat.You take a piece of paper, rip it up in to small pieces and then write each item on its own piece of paper. Then scatter them about and pick them up randomly. When you have collected them together you select the subject matter from the one on top and begin writing about that. Then work your way through the rest.If it doesn’t work first time you can repeat the process and see how you go… Some subjects won’t work, so discard them until later or if you are game swap them with a friend and see what happens…Inspiration is a mysterious thing but it is there for all of us to find.
Content is Key!Content attributes means the qualities that your text, images and or video must contain to capture the attention of your audience and keep them coming back for more. This is not an extensive listContent attributesPersonalityStyleAttraction (Interest, Empathy etc.)Sense of development (an ongoing story)Secret (and the sharing of) both public and yet personalSome people write great content, some take great photos, some make great videos, some can combine all of these and more.
Rehashing some of the finer points here…When you choose to begin writing or creating a Blog look at your own likes and interests.What do you find fun and interesting?Think of it as a work of ART – what would you like to create art out of?Words, Stories, History, News, Photographs, Music, Videos, Cultural commentary, Scrapbooking, Travel experiences, Study experiences, Mentoring experiences…Think of it as a Work-in-Progress, as we do in life, we live and learn and when we share with others they can learn from us…Whether you choose to write to help others, to promote a business or charity, to share a common interest or to capture your own experiences in a diary or biography…You should be able to look at Blogging as Fun and (I believe) you personally have a lot to gain by developing your own interests, knowledge and expertise and having the confidence to share this with others.
The Times Online ran a feature called the The Best Blogs of 2011, with a list of 25 favourites.I chose 4 from their selection as good examples for us to learn from:The Everywhereist – articles that compare, contrast, comprehand life, work and travel among other things…The Big Picture – Photography and social commentaryVideogum – Videos, fun and social commentaryThis is My Next… - technology
Develop a Blog Title, Theme & Style of your ownBegin creating…
