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E-COMMERCE Jenifer Mitra April 14, 2010 INTRODUCTION

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Table of Contents <ul><li>E-Commerce overview </li></ul><ul><ul><li>1.1 Definition of e-commerce </li></ul></ul><ul><ul><li>1.2 Brief history of e-commerce </li></ul></ul><ul><li>E-Commerce categories </li></ul><ul><ul><li>2.1 Two major categories </li></ul></ul><ul><ul><li>2.2 Other categories </li></ul></ul><ul><li>Benefits of e-commerce </li></ul><ul><ul><li>3.1 Benefits to organizations </li></ul></ul><ul><ul><li>3.2 Benefits to consumers </li></ul></ul><ul><li>Business applications </li></ul><ul><li>Online shopping </li></ul><ul><li>Interesting facts and figures </li></ul><ul><li>Summary and Conclusion </li></ul><ul><li>References </li></ul>

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E-Commerce Overview <ul><li>Definition of E-Commerce </li></ul><ul><li>Brief History of E-Commerce </li></ul>1

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Definition of E-Commerce <ul><li>E-Commerce or Electronic commerce is a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks and computers </li></ul>

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Brief History of E-Commerce <ul><li>1970s </li></ul><ul><ul><li>E- commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT), allowing businesses to send commercial documents like purchase orders or invoices electronically. </li></ul></ul>

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Brief History of E-Commerce (cont).. <ul><li>1980s </li></ul><ul><ul><li>The growth and acceptance of credit cards </li></ul></ul><ul><ul><li>Automated teller machines (ATM) </li></ul></ul><ul><ul><li>Telephone banking </li></ul></ul><ul><ul><li>Airline reservation system </li></ul></ul>2

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Brief History of E-Commerce (cont).. <ul><li>1990s </li></ul><ul><ul><li>The Internet commercialized and users flocked to participate in the form of dot-coms , or Internet start-ups </li></ul></ul><ul><ul><li>Innovative applications ranging from online direct sales to e-learning experiences </li></ul></ul>

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Brief History of E-Commerce (cont).. <ul><li>2000s </li></ul><ul><ul><li>Many European and American business companies offered their services through the World Wide Web. </li></ul></ul><ul><ul><li>Since then, People began to associate a word “e-commerce” </li></ul></ul>

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E-Commerce Categories <ul><li>Two major categories </li></ul><ul><li>Other categories </li></ul>3

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Two Major Categories <ul><li>Business-to-consumer (B2C) : </li></ul><ul><li>Online transactions are made between businesses and individual consumers. E.g. Amazon.com, eBay.com. </li></ul><ul><li>Business-to-business (B2B): </li></ul><ul><li>Businesses make online transactions with other businesses. </li></ul>

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Other Categories <ul><li>Consumer-to-consumer (C2C) </li></ul><ul><li>Mobile commerce (m-commerce) </li></ul><ul><li>E-learning </li></ul><ul><li>E-government </li></ul>4

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Benefits of E-Commerce <ul><li>Benefits to organizations </li></ul><ul><li>Benefits to consumers </li></ul>5

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Benefits to organizations <ul><li>Global reach </li></ul><ul><li>Cost reduction </li></ul><ul><li>Supply chain improvements </li></ul><ul><li>Extended hours: 24/7/365 </li></ul><ul><li>Customization </li></ul><ul><li>Improved customer relations </li></ul>

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Benefits to consumers <ul><li>More products and services </li></ul><ul><li>Cheaper products and services </li></ul><ul><li>Instant delivery </li></ul><ul><li>Information availability </li></ul><ul><li>Participation in auctions </li></ul>

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Business applications <ul><li>Email </li></ul><ul><li>Instant messaging </li></ul><ul><li>Online shopping and order tracking </li></ul><ul><li>Online banking </li></ul><ul><li>Shopping cart software </li></ul><ul><li>Teleconferencing </li></ul><ul><li>Electronic tickets </li></ul>

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Online Shopping <ul><li>Online shopping is the process of buying goods and services from merchants who sell on the Internet </li></ul><ul><li>Online consumers are evenly split between men and women and tend to be better educated, younger, and more affluent than the general population </li></ul>

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Online Shopping (cont).. <ul><li>Advantages: </li></ul><ul><ul><li>24-hour access </li></ul></ul><ul><ul><li>Ability to comparison shop </li></ul></ul><ul><ul><li>The in-home privacy </li></ul></ul><ul><ul><li>Variety </li></ul></ul>6

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Online Shopping (cont).. <ul><li>Favourite websites for shopping include those featuring: </li></ul><ul><ul><li>Event tickets </li></ul></ul><ul><ul><li>Online periodicals subscription </li></ul></ul><ul><ul><li>Flowers and gifts </li></ul></ul><ul><ul><li>Consumer electronics </li></ul></ul><ul><ul><li>Travel </li></ul></ul>

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Online Shopping (cont).. How do you buy something 7

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Interesting Facts and Statistics <ul><li>Every 1.2 seconds, a Canadian makes a purchase with their PayPal account </li></ul><ul><li>Almost 20 per cent of Canadians make three or more online purchases per month (comScore 2009). </li></ul>8

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Interesting Facts and Statistics (cont..) <ul><li>Ninety per cent of Canadians do their online shopping exclusively from home and only one per cent of Canadians shop online exclusively from work (comScore 2009). </li></ul><ul><li>Experts predict that online sales will reach US$328 billion by 2010 </li></ul>

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Summary and Conclusion <ul><li>The Internet has lead to the birth and evolution E-commerce. E-commerce has now become a key component of many organizations in the daily running of their business. </li></ul><ul><li>As the Internet and in turn E-commerce has developed, and continues to evolve and grow, it is vital that any organization, in any particular industry, must base its strategic planning around such a rapidly growing medium. </li></ul>

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References (pictures) <ul><li>Web. 14 Apr. 2010. http://www.siennawebdesigns.com/images/new-ecommerce.jpg </li></ul><ul><li>Web. 13 Apr. 2010. http://www.capitalbanknj.com/images/splash_images/products/telephone_banking_splash.jpg </li></ul><ul><li>Web. 13 Apr. 2010. http://zunia.org/typo3temp/pics/427d6f0cb0.jpg </li></ul><ul><li>Web. 12 Apr. 2010. http://elearningeduc.files.wordpress.com/2009/02/elearning2.jpg </li></ul><ul><li>Web. 12 Apr. 2010. http://www.microinfoware.com/images/E_comm.jpg </li></ul><ul><li>Web. 13 Apr. 2010. http://www.zealousweb.com/img/ecommerce_development.jpg </li></ul><ul><li>Web. 13 Apr. 2010. http://images.google.ca/imgres?imgurl=http://www.teach-ict.com/ecdl/module_1/workbook13/miniweb/images/ecommerce.JPG&imgrefurl=http://www.teach-ict.com/ecdl/module_1/workbook13/miniweb/pg7.htm&usg=__PUOvHOA349H3CDltQJ_82-clzuQ=&h=311&w=316&sz=50&hl=en&start=8&sig2=uW0940fnIQdyfYHS1mvcHw&um=1&itbs=1&tbnid=323JHUKBB6tSWM:&tbnh=115&tbnw=117&prev=/images%3Fq%3Decommerce%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26sa%3DN%26rls%3Dorg.mozilla:en-US:official%26tbs%3Disch:1&ei=sR_FS-DcGoGKlweakoGBDA </li></ul><ul><li>Web. 13 Apr. 2010. http://www.duck-design.com/images/paypal_logo-2.gif </li></ul>

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References (content) <ul><li>Web. 10 Apr. 2010. www.rogeliodavila.com/tie/TIE%20notas/EC2004_ch01.ppt </li></ul><ul><li>Web. 10 Apr. 2010. http://en.wikipedia.org/wiki/E-commerce </li></ul><ul><li>Web. 10 Apr. 2010. http://wiki.media-culture.org.au/index.php/E-commerce_-_Overview_-_E-Commerce_Major_Categories </li></ul><ul><li>Web. 10 Apr. 2010. http://www.exampleessays.com/viewpaper/19642.html </li></ul><ul><li>Web. 12 Apr. 2010. http://www.newswire.ca/en/releases/archive/October2009/30/c4231.html </li></ul><ul><li>Kerin, Roger A., Steven William. Hartley, and William Rudelius. &quot;Retailing and Wholesaling.&quot; Marketing: the Core . Boston, Mass.: McGraw-Hill/Irwin, 2009. 217-19. Print. </li></ul>

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<ul><li>Thank You </li></ul><ul><li> </li></ul><ul><li>Are there any questions? </li></ul>