4. 34%
of internet users, or 25% of
adults, have read someone
else’s commentary or
experience about health or
medical issues online.
The Social Life of Health Information, 2011
May 12, 2011by Susannah Fox
http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
5. 80%
of internet users have
looked online health
information.
This translates to 59% of all adults.
The Social Life of Health Information, 2011
May 12, 2011by Susannah Fox
http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
6. Pew Internet & American Life Report, “Social Media and Young Adults.” Feb 3, 2010.
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1.aspx?view=all
7. +
What is different about social
media?
One Many
Many Many
8. +
Why is this important?
Dramatic shift in how information
is shared
Barriers to participation greatly
reduced
Anyone has the chance to be
heard
With free tools and expanding
platforms, creativity beats $$
9.
10. +
Basic Principles
Participation
Openness
Conversation
Community
Connectedness
Adapted from http://is.gd/cWWZ9
47. +
OBJECTIVES
What do you want
to accomplish?
(Decide on your objective before you decide on technology.
Then figure out how to measure it.)
48. +
STRATEGY
How will you meet
your objectives?
(Consider your overall communications plan,
organizational culture, and capacity)
49. +
TECHNOLOGY
What is an
appropriate
technology?
(A wiki. A blog. A widget. Once you’ve defined your
audience, objectives, and strategy, you can decide)
50. +
evaluate
Evaluate
Image of keyboard with up or down thumb (need to find!)